---
title: "Ben's Original vs San Remo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ben's Original or San Remo? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bens-original-vs-san-remo"
publisher: "Brandwave"
---

# Ben's Original vs San Remo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ben's Original or San Remo? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben's Original and San Remo
- **Competitive set**: Pasta and rice brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ben's Original Share of Search**: 11.3%
- **San Remo Share of Search**: 11%

## Which is more popular in search, Ben's Original or San Remo?

- In August 2026, Ben's Original and San Remo were level on Share of Search among pasta and rice brands in New Zealand, with an estimated 790 versus 770 branded searches, at 11.3% and 11% estimated Share of Search.
- The lead changed hands once in the 11 months ending August 2026: Ben's Original took it in August 2026.
- Across the 11 months ending August 2026, Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 590 to 790.
- Across the 11 months ending August 2026, San Remo’s estimated Share of Search among pasta and rice brands in New Zealand moved from 16.2% to 11%, and its estimated monthly branded searches moved from 700 to 770.

## How did search popularity change for New Zealand pasta and rice brands in August 2026?

- In August 2026, San Remo lost estimated Share of Search among pasta and rice brands in New Zealand, from 12.4% to 11%.
- Ben's Original’s estimated Share of Search among pasta and rice brands in New Zealand has gained ground for 3 months in a row, from 8.2% to 11.3% in August 2026.

## Month by month

| Month | Ben's Original estimated searches | Ben's Original Share of Search | Ben's Original rank | San Remo estimated searches | San Remo Share of Search | San Remo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 590 | 13.7% | 5 | 700 | 16.2% | 4 |
| Nov 2025 | 510 | 11.9% | 5 | 590 | 13.8% | 4 |
| Dec 2025 | 420 | 10.9% | 5 | 460 | 11.9% | 4 |
| Jan 2026 | 420 | 8.6% | 5 | 630 | 12.9% | 4 |
| Feb 2026 | 440 | 9% | 5 | 560 | 11.5% | 4 |
| Mar 2026 | 610 | 11.4% | 5 | 700 | 13.1% | 4 |
| Apr 2026 | 470 | 9.1% | 5 | 730 | 14.1% | 4 |
| May 2026 | 610 | 8.2% | 5 | 930 | 12.5% | 4 |
| Jun 2026 | 690 | 9.2% | 5 | 810 | 10.8% | 4 |
| Jul 2026 | 810 | 11.2% | 5 | 900 | 12.4% | 4 |
| Aug 2026 | 790 | 11.3% | 4 | 770 | 11% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben's Original’s and San Remo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben's Original**: Measured on the search terms “ben's original”, “bens original rice”, “bensoriginal”, “bensoriginal com” and “uncle bens”, summed into one figure.
- **San Remo**: Measured on the search terms “san remo gluten free pasta”, “san remo noodles”, “san remo pasta” and “san remo pulse pasta”, summed into one figure.

- [Ben's Original profile](/demand/nz/brands/bens-original)
- [San Remo profile](/demand/nz/brands/san-remo)
- [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ben's Original or San Remo?

In August 2026, Ben's Original and San Remo were level on Share of Search among pasta and rice brands in New Zealand, with an estimated 790 versus 770 branded searches, at 11.3% and 11% estimated Share of Search.

## Cite this page

Brandwave. "Ben's Original vs San Remo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bens-original-vs-san-remo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bens-original-vs-san-remo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.