--- title: "Ben's Original vs King’s Choice: Which is searched more in New Zealand?" description: "Is Ben's Original or King’s Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bens-original-vs-kings-choice" publisher: "Brandwave" --- # Ben's Original vs King’s Choice: Which is searched more in New Zealand? Is Ben's Original or King’s Choice more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pasta and rice brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben's Original and King’s Choice - **Competitive set**: Pasta and rice brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ben's Original Share of Search**: 5.7% - **King’s Choice Share of Search**: 0.28% ## Is Ben's Original or King’s Choice more popular in search? - In September 2026, Ben's Original had more branded searches than King’s Choice among pasta and rice brands in New Zealand. Ben's Original had about 610 branded searches, while King’s Choice had 30. Ben's Original made up 5.7% of all pasta and rice brand searches we track, and King’s Choice accounted for 0.28%. - Ben's Original was ahead of King’s Choice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ben's Original’s share of searches among pasta and rice brands in New Zealand moved from 6.2% to 5.7%, and its estimated monthly branded searches moved from 590 to 610. - Across the 12 months ending September 2026, King’s Choice’s share of searches among pasta and rice brands in New Zealand moved from 0.74% to 0.28%, and its estimated monthly branded searches moved from 70 to 30. ## Top pasta and rice brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, King’s Choice was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ben's Original did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | San Remo | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Barilla | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | SunRice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Diamond | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Pams | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Fortune | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Ceres Organics | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | King’s Choice | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Delmaine | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben's Original | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pasta and rice brands - Asked ChatGPT "Which pasta or rice brand should I buy in New Zealand?": 1. San Remo, 2. Barilla, 3. Pams, 4. SunRice, 5. King’s Choice - Asked ChatGPT "What are the best pasta and rice brands in New Zealand?": 1. San Remo, 2. Diamond, 3. SunRice, 4. Fortune, 5. Ceres Organics, 6. Pams - Asked ChatGPT "What's the best pasta or rice brand in New Zealand for everyday cooking?": 1. San Remo, 2. Barilla, 3. SunRice, 4. King’s Choice - Searched Google, AI Overview "pasta brands nz": 1. Diamond, 2. Barilla, 3. San Remo, 4. Delmaine, 5. Ceres Organics - Searched Google, AI Overview "rice brands nz": 1. Pams, 2. SunRice, 3. Fortune, 4. Ceres Organics Not named in any answer: Ben's Original. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pasta and rice brands in September 2026? - In September 2026, Ben's Original lost share of searches among pasta and rice brands in New Zealand, from 6.4% to 5.7%. - Estimated monthly branded searches for King’s Choice in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026. ## Month by month | Month | Ben's Original estimated searches | Ben's Original Share of Search | Ben's Original rank | King’s Choice estimated searches | King’s Choice Share of Search | King’s Choice rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 6.2% | 8 | 70 | 0.74% | 10 | | Nov 2025 | 510 | 5.8% | 8 | 70 | 0.8% | 10 | | Dec 2025 | 420 | 5.3% | 8 | 70 | 0.89% | 10 | | Jan 2026 | 420 | 4.4% | 8 | 70 | 0.74% | 10 | | Feb 2026 | 440 | 4.8% | 8 | 40 | 0.43% | 10 | | Mar 2026 | 610 | 5.5% | 8 | 40 | 0.36% | 10 | | Apr 2026 | 460 | 4.5% | 8 | 50 | 0.49% | 10 | | May 2026 | 610 | 5% | 7 | 50 | 0.41% | 10 | | Jun 2026 | 690 | 5.6% | 6 | 40 | 0.32% | 10 | | Jul 2026 | 810 | 6.8% | 6 | 40 | 0.34% | 10 | | Aug 2026 | 790 | 6.4% | 7 | 40 | 0.32% | 10 | | Sep 2026 | 610 | 5.7% | 7 | 30 | 0.28% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Ben's Original’s and King’s Choice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben's Original**: Measured on the search terms “ben's original”, “bens original rice”, “bensoriginal” and “uncle bens”, summed into one figure. - **King’s Choice**: Measured on the search term “kings choice”. - [Ben's Original profile](/demand/nz/brands/bens-original) - [King’s Choice profile](/demand/nz/brands/kings-choice) - [All pasta and rice brands in New Zealand](/demand/nz/categories/nz-pasta-and-rice-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ben's Original or King’s Choice more popular in search? In September 2026, Ben's Original had more branded searches than King’s Choice among pasta and rice brands in New Zealand. Ben's Original had about 610 branded searches, while King’s Choice had 30. Ben's Original made up 5.7% of all pasta and rice brand searches we track, and King’s Choice accounted for 0.28%. ## Cite this page Brandwave. "Ben's Original vs King’s Choice: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bens-original-vs-kings-choice This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bens-original-vs-kings-choice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.