--- title: "Benro vs Joby: Which is searched more in New Zealand?" description: "Is Benro or Joby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tripod brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/benro-vs-joby" publisher: "Brandwave" --- # Benro vs Joby: Which is searched more in New Zealand? Is Benro or Joby more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tripod brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Benro and Joby - **Competitive set**: Tripod brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Benro Share of Search**: 9.9% - **Joby Share of Search**: 14.9% ## Is Benro or Joby more popular in search? - In September 2026, Joby had more branded searches than Benro among tripod brands in New Zealand. Joby had about 180 branded searches, while Benro had 120. Joby made up 14.9% of all tripod brand searches we track, and Benro accounted for 9.9%. - Joby was ahead of Benro in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Benro’s share of searches among tripod brands in New Zealand moved from 5.3% to 9.9%, and its estimated monthly branded searches moved from 80 to 120. - Across the 12 months ending September 2026, Joby’s share of searches among tripod brands in New Zealand moved from 24.5% to 14.9%, and its estimated monthly branded searches moved from 370 to 180. ## Top tripod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Benro was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Joby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Benro was listed before Joby in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Benro | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Manfrotto | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Gitzo | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Joby | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Peak Design | 5th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about tripod brands - Asked ChatGPT "Which tripod brand should I buy in New Zealand?": 1. Benro, 2. Manfrotto, 3. Gitzo - Asked ChatGPT "What are the best tripod brands in New Zealand?": 1. Manfrotto, 2. Benro, 3. Peak Design, 4. Gitzo, 5. Joby - Asked ChatGPT "What's the best tripod brand in New Zealand for a camera?": 1. Manfrotto, 2. Benro, 3. Gitzo, 4. Peak Design - Searched Google, AI Overview "camera tripod nz": 1. Manfrotto - Searched Google, AI Overview "tripod nz": 1. Benro, 2. Joby, 3. Manfrotto Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tripod brands in September 2026? - In September 2026, Benro gained share of searches among tripod brands in New Zealand, from 6% to 9.9%. - In September 2026, Joby gained share of searches among tripod brands in New Zealand, from 12.7% to 14.9%. ## Month by month | Month | Benro estimated searches | Benro Share of Search | Benro rank | Joby estimated searches | Joby Share of Search | Joby rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 80 | 5.3% | 4 | 370 | 24.5% | 2 | | Nov 2025 | 100 | 6% | 4 | 280 | 16.9% | 3 | | Dec 2025 | 100 | 7.4% | 4 | 220 | 16.2% | 3 | | Jan 2026 | 80 | 5.3% | 4 | 440 | 29.1% | 2 | | Feb 2026 | 90 | 7% | 4 | 250 | 19.4% | 3 | | Mar 2026 | 90 | 6.4% | 4 | 260 | 18.4% | 3 | | Apr 2026 | 90 | 6.6% | 4 | 240 | 17.6% | 3 | | May 2026 | 120 | 7.9% | 4 | 410 | 27.2% | 2 | | Jun 2026 | 110 | 8.5% | 4 | 280 | 21.5% | 2 | | Jul 2026 | 80 | 6.3% | 4 | 240 | 18.9% | 3 | | Aug 2026 | 90 | 6% | 4 | 190 | 12.7% | 3 | | Sep 2026 | 120 | 9.9% | 4 | 180 | 14.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Benro’s and Joby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Benro**: Measured on the search terms “benro” and “benro tripod”, summed into one figure. - **Joby**: Measured on the search terms “joby” and “joby gorillapod”, summed into one figure. - [Benro profile](/demand/nz/brands/benro) - [Joby profile](/demand/nz/brands/joby) - [All tripod brands in New Zealand](/demand/nz/categories/nz-tripod-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Benro or Joby more popular in search? In September 2026, Joby had more branded searches than Benro among tripod brands in New Zealand. Joby had about 180 branded searches, while Benro had 120. Joby made up 14.9% of all tripod brand searches we track, and Benro accounted for 9.9%. ## Cite this page Brandwave. "Benro vs Joby: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/benro-vs-joby This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/benro-vs-joby. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.