--- title: "Bennetto vs Toblerone: Which is searched more in New Zealand?" description: "Is Bennetto or Toblerone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bennetto-vs-toblerone" publisher: "Brandwave" --- # Bennetto vs Toblerone: Which is searched more in New Zealand? Is Bennetto or Toblerone more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bennetto and Toblerone - **Competitive set**: Chocolate brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bennetto Share of Search**: 0.64% - **Toblerone Share of Search**: 5.2% ## Is Bennetto or Toblerone more popular in search? - In September 2026, Toblerone had more branded searches than Bennetto among chocolate brands in New Zealand. Toblerone had about 4,960 branded searches, while Bennetto had 620. Toblerone made up 5.2% of all chocolate brand searches we track, and Bennetto accounted for 0.64%. - Toblerone was ahead of Bennetto in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bennetto’s share of searches among chocolate brands in New Zealand moved from 0.66% to 0.64%, and its estimated monthly branded searches moved from 560 to 620. - Across the 12 months ending September 2026, Toblerone’s share of searches among chocolate brands in New Zealand moved from 4.5% to 5.2%, and its estimated monthly branded searches moved from 3.9K to 5K. ## Top chocolate brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bennetto was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Toblerone did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Whittaker's | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cadbury | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Wellington Chocolate Factory | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Ocho | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Bennetto | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Lindt | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | House of Chocolate | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toblerone | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bennetts of Mangawhai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Donovan's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ritter Sport | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chocolate brands - Asked ChatGPT "Which chocolate brand should I buy in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Bennetto - Asked ChatGPT "What are the best chocolate brands in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Bennetto - Asked ChatGPT "What's the best chocolate brand in New Zealand for an everyday treat?": 1. Whittaker's, 2. Cadbury, 3. Lindt, 4. Bennetto - Searched Google, AI Overview "chocolate brands nz": 1. Whittaker's, 2. Cadbury, 3. Wellington Chocolate Factory, 4. Ocho, 5. House of Chocolate - Searched Google, AI Overview "milk chocolate nz": 1. Whittaker's, 2. Cadbury, 3. Ocho, 4. House of Chocolate Not named in any answer: Ferrero Rocher, Toblerone, Bennetts of Mangawhai, Donovan's and Ritter Sport. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand chocolate brands in September 2026? - Estimated monthly branded searches for Toblerone in New Zealand rose 28.8% over 12 measured months, from 3.9K to 5K in September 2026. - Estimated monthly branded searches for Bennetto in New Zealand rose 10.7% over 12 measured months, from 560 to 620 in September 2026. ## Month by month | Month | Bennetto estimated searches | Bennetto Share of Search | Bennetto rank | Toblerone estimated searches | Toblerone Share of Search | Toblerone rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 560 | 0.66% | 11 | 3.9K | 4.5% | 6 | | Nov 2025 | 650 | 0.63% | 10 | 5.1K | 4.9% | 6 | | Dec 2025 | 730 | 0.56% | 10 | 9.4K | 7.2% | 5 | | Jan 2026 | 430 | 0.57% | 10 | 3.4K | 4.5% | 6 | | Feb 2026 | 430 | 0.54% | 11 | 3.2K | 4% | 6 | | Mar 2026 | 620 | 0.62% | 10 | 2.6K | 2.6% | 8 | | Apr 2026 | 530 | 0.59% | 9 | 2.2K | 2.5% | 7 | | May 2026 | 620 | 0.73% | 10 | 2.7K | 3.1% | 6 | | Jun 2026 | 460 | 0.6% | 12 | 3.1K | 4.1% | 6 | | Jul 2026 | 500 | 0.51% | 12 | 2.7K | 2.7% | 6 | | Aug 2026 | 760 | 0.78% | 10 | 4.8K | 4.9% | 6 | | Sep 2026 | 620 | 0.64% | 10 | 5K | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bennetto’s and Toblerone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bennetto**: Measured on the search terms “bennetto” and “bennetto chocolate”, summed into one figure. - **Toblerone**: Measured on the search terms “chocolate toblerone dark”, “giant toblerone”, “miniature toblerone”, “toblerone”, “toblerone 100g”, “toblerone and on”, “toblerone coco” and “toblerone praline”, summed into one figure. - [Bennetto profile](/demand/nz/brands/bennetto) - [Toblerone profile](/demand/nz/brands/toblerone) - [All chocolate brands in New Zealand](/demand/nz/categories/nz-chocolate-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bennetto or Toblerone more popular in search? In September 2026, Toblerone had more branded searches than Bennetto among chocolate brands in New Zealand. Toblerone had about 4,960 branded searches, while Bennetto had 620. Toblerone made up 5.2% of all chocolate brand searches we track, and Bennetto accounted for 0.64%. ## Cite this page Brandwave. "Bennetto vs Toblerone: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bennetto-vs-toblerone This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bennetto-vs-toblerone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.