--- title: "Bennett + Pearson Optometrists vs Specsavers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bennett + Pearson Optometrists or Specsavers? Compare estimated monthly branded-search demand and Share of Search inside the Napier optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bennett-pearson-optometrists-vs-specsavers" publisher: "Brandwave" --- # Bennett + Pearson Optometrists vs Specsavers: Which is more popular by branded search in New Zealand? Which is more popular in search, Bennett + Pearson Optometrists or Specsavers? Compare estimated monthly branded-search demand and Share of Search inside the Napier optometrists set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bennett + Pearson Optometrists and Specsavers - **Competitive set**: Napier optometrists - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bennett + Pearson Optometrists Share of Search**: 0.1% - **Specsavers Share of Search**: 75.9% ## Which is more popular in search, Bennett + Pearson Optometrists or Specsavers? - In August 2026, Specsavers had more branded searches than Bennett + Pearson Optometrists among napier optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Bennett + Pearson Optometrists’ 130, and held a 75.9% Share of Search versus Bennett + Pearson Optometrists’ 0.1%. - Specsavers was ahead of Bennett + Pearson Optometrists in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bennett + Pearson Optometrists’ estimated Share of Search among napier optometrists in New Zealand moved from 0.13% to 0.1%, and its estimated monthly branded searches moved from 160 to 130. - Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among napier optometrists in New Zealand moved from 77.5% to 75.9%, and its estimated monthly branded searches moved from 98.4K to 97K. ## How did search popularity change for New Zealand napier optometrists in August 2026? - In August 2026, Specsavers gained estimated Share of Search among napier optometrists in New Zealand, from 75.4% to 75.9%. - Estimated monthly branded searches for Bennett + Pearson Optometrists in New Zealand fell 18.8% over 11 measured months, from 160 to 130 in August 2026. ## Month by month | Month | Bennett + Pearson Optometrists estimated searches | Bennett + Pearson Optometrists Share of Search | Bennett + Pearson Optometrists rank | Specsavers estimated searches | Specsavers Share of Search | Specsavers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 160 | 0.13% | 3 | 98.4K | 77.5% | 1 | | Nov 2025 | 150 | 0.11% | 3 | 107K | 76.1% | 1 | | Dec 2025 | 150 | 0.12% | 3 | 90.3K | 74.7% | 1 | | Jan 2026 | 100 | 0.07% | 3 | 107K | 77.4% | 1 | | Feb 2026 | 130 | 0.11% | 3 | 94.6K | 78.2% | 1 | | Mar 2026 | 150 | 0.1% | 3 | 114K | 78.6% | 1 | | Apr 2026 | 120 | 0.09% | 3 | 111K | 79.1% | 1 | | May 2026 | 170 | 0.12% | 3 | 112K | 78.1% | 1 | | Jun 2026 | 170 | 0.13% | 3 | 97.3K | 75.8% | 1 | | Jul 2026 | 130 | 0.1% | 3 | 95.7K | 75.4% | 1 | | Aug 2026 | 130 | 0.1% | 3 | 97K | 75.9% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bennett + Pearson Optometrists’ and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bennett + Pearson Optometrists**: Measured on the search terms “bennett and pearson”, “bennett pearson” and “visique bennett & pearson optometrists”, summed into one figure. - **Specsavers**: Measured on the search terms “spec savers botany”, “spec savers richmond”, “specsavers”, “specsavers bayfair”, “specsavers botany”, “specsavers co nz”, “specsavers contact”, “specsavers costs”, “specsavers cuba street”, “specsavers deals”, “specsavers dunedin”, “specsavers eye test”, “specsavers frames”, “specsavers glasses”, “specsavers lambton”, “specsavers lunn ave”, “specsavers napier”, “specsavers near me”, “specsavers nelson”, “specsavers new plymouth”, “specsavers new zealand”, “specsavers northland”, “specsavers nz”, “specsavers offers”, “specsavers online”, “specsavers opticians”, “specsavers optometrist”, “specsavers palmerston north”, “specsavers prices”, “specsavers queen street”, “specsavers richmond”, “specsavers shirley”, “specsavers st lukes”, “specsavers sylvia park”, “specsavers the palms”, “specsavers website”, “specsavers westgate” and “specsavers.co.nz”, summed into one figure. - [Bennett + Pearson Optometrists profile](/demand/nz/brands/bennett-pearson-optometrists) - [Specsavers profile](/demand/nz/brands/specsavers) - [All napier optometrists in New Zealand](/demand/nz/categories/nz-napier-optometrists): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bennett + Pearson Optometrists or Specsavers? In August 2026, Specsavers had more branded searches than Bennett + Pearson Optometrists among napier optometrists in New Zealand. Specsavers was estimated to have 97K branded searches compared to Bennett + Pearson Optometrists’ 130, and held a 75.9% Share of Search versus Bennett + Pearson Optometrists’ 0.1%. ## Cite this page Brandwave. "Bennett + Pearson Optometrists vs Specsavers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bennett-pearson-optometrists-vs-specsavers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bennett-pearson-optometrists-vs-specsavers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.