--- title: "Bennett & Associates vs YHPJ: Which is searched more in New Zealand?" description: "Is Bennett & Associates or YHPJ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bennett-and-associates-vs-yhpj" publisher: "Brandwave" --- # Bennett & Associates vs YHPJ: Which is searched more in New Zealand? Is Bennett & Associates or YHPJ more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bennett & Associates and YHPJ - **Competitive set**: Whangarei accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bennett & Associates Share of Search**: 5.9% - **YHPJ Share of Search**: 32.4% ## Is Bennett & Associates or YHPJ more popular in search? - In September 2026, YHPJ had more branded searches than Bennett & Associates among whangarei accounting firms in New Zealand. YHPJ had about 110 branded searches, while Bennett & Associates had 20. YHPJ made up 32.4% of all whangarei accounting firm searches we track, and Bennett & Associates accounted for 5.9%. - YHPJ was ahead of Bennett & Associates in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bennett & Associates’ share of searches among whangarei accounting firms in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, YHPJ’s share of searches among whangarei accounting firms in New Zealand moved from 34.4% to 32.4%, and its estimated monthly branded searches held steady at 110. ## Top whangarei accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, YHPJ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bennett & Associates was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bennett & Associates was listed before YHPJ in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Villa Chartered Accountants & Business Advisors | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YHPJ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bennett & Associates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sudburys +MORE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Northland Chartered Accountants | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Ean Brown Partners | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | MAQ Chartered Accountants | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | Russell Turner | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | BDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whangarei accounting firms - Asked ChatGPT "Which accounting firm should I hire in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. YHPJ, 3. Sudburys +MORE, 4. Ean Brown Partners, 5. MAQ Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. Bennett & Associates, 3. YHPJ, 4. Sudburys +MORE, 5. Ean Brown Partners, 6. Northland Chartered Accountants, 7. MAQ Chartered Accountants, 8. Russell Turner - Asked ChatGPT "What's the best accounting firm in Whangārei, New Zealand for a small business?": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants, 3. Bennett & Associates, 4. MAQ Chartered Accountants, 5. YHPJ - Searched Google, AI Overview "whangarei accountant": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants Not named in any answer: BDO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whangarei accounting firms in September 2026? - In September 2026, Bennett & Associates gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%. - In September 2026, YHPJ gained share of searches among whangarei accounting firms in New Zealand, from 29.4% to 32.4%. ## Month by month | Month | Bennett & Associates estimated searches | Bennett & Associates Share of Search | Bennett & Associates rank | YHPJ estimated searches | YHPJ Share of Search | YHPJ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 6.3% | 5 | 110 | 34.4% | 1 | | Nov 2025 | 20 | 5% | 6 | 120 | 30% | 1 | | Dec 2025 | 40 | 11.8% | 4 | 90 | 26.5% | 1 | | Jan 2026 | 20 | 5.9% | 6 | 90 | 26.5% | 1 | | Feb 2026 | 20 | 5.6% | 5 | 140 | 38.9% | 1 | | Mar 2026 | 20 | 5% | 6 | 140 | 35% | 1 | | Apr 2026 | 10 | 2.9% | 7 | 90 | 26.5% | 2 | | May 2026 | 20 | 5.7% | 5 | 120 | 34.3% | 1 | | Jun 2026 | 30 | 7.9% | 5 | 90 | 23.7% | 2 | | Jul 2026 | 10 | 2.9% | 6 | 100 | 29.4% | 1 | | Aug 2026 | 10 | 2.9% | 6 | 100 | 29.4% | 1 | | Sep 2026 | 20 | 5.9% | 6 | 110 | 32.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bennett & Associates’ and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bennett & Associates**: Measured on the search term “bennett & associates”. - **YHPJ**: Measured on the search terms “yhpj”, “yhpj accounting”, “yhpj chartered accountants” and “yhpj whangarei”, summed into one figure. - [Bennett & Associates profile](/demand/nz/brands/bennett-and-associates) - [YHPJ profile](/demand/nz/brands/yhpj) - [All whangarei accounting firms in New Zealand](/demand/nz/locations/whangarei/accounting-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bennett & Associates or YHPJ more popular in search? In September 2026, YHPJ had more branded searches than Bennett & Associates among whangarei accounting firms in New Zealand. YHPJ had about 110 branded searches, while Bennett & Associates had 20. YHPJ made up 32.4% of all whangarei accounting firm searches we track, and Bennett & Associates accounted for 5.9%. ## Cite this page Brandwave. "Bennett & Associates vs YHPJ: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bennett-and-associates-vs-yhpj This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bennett-and-associates-vs-yhpj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.