---
title: "Bennett & Associates vs Russell Turner: Which is searched more in New Zealand?"
description: "Is Bennett & Associates or Russell Turner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bennett-and-associates-vs-russell-turner"
publisher: "Brandwave"
---

# Bennett & Associates vs Russell Turner: Which is searched more in New Zealand?

Is Bennett & Associates or Russell Turner more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bennett & Associates and Russell Turner
- **Competitive set**: Whangarei accounting firms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Bennett & Associates Share of Search**: 5.9%
- **Russell Turner Share of Search**: 17.6%

## Is Bennett & Associates or Russell Turner more popular in search?

- In September 2026, Russell Turner had more branded searches than Bennett & Associates among whangarei accounting firms in New Zealand. Russell Turner had about 60 branded searches, while Bennett & Associates had 20. Russell Turner made up 17.6% of all whangarei accounting firm searches we track, and Bennett & Associates accounted for 5.9%.
- Russell Turner was ahead of Bennett & Associates in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bennett & Associates’ share of searches among whangarei accounting firms in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Russell Turner’s share of searches among whangarei accounting firms in New Zealand moved from 25% to 17.6%, and its estimated monthly branded searches moved from 80 to 60.

## Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bennett & Associates was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Russell Turner was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bennett & Associates was listed before Russell Turner in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Villa Chartered Accountants & Business Advisors | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| YHPJ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Bennett & Associates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Sudburys +MORE | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Northland Chartered Accountants | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Ean Brown Partners | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| MAQ Chartered Accountants | 7th | 3 of 3 | 0 of 1 | 3 of 4 |
| Russell Turner | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| BDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about whangarei accounting firms

- Asked ChatGPT "Which accounting firm should I hire in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. YHPJ, 3. Sudburys +MORE, 4. Ean Brown Partners, 5. MAQ Chartered Accountants
- Asked ChatGPT "What are the best accounting firms in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. Bennett & Associates, 3. YHPJ, 4. Sudburys +MORE, 5. Ean Brown Partners, 6. Northland Chartered Accountants, 7. MAQ Chartered Accountants, 8. Russell Turner
- Asked ChatGPT "What's the best accounting firm in Whangārei, New Zealand for a small business?": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants, 3. Bennett & Associates, 4. MAQ Chartered Accountants, 5. YHPJ
- Searched Google, AI Overview "whangarei accountant": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants

Not named in any answer: BDO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand whangarei accounting firms in September 2026?

- In September 2026, Bennett & Associates gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.
- In September 2026, Russell Turner lost share of searches among whangarei accounting firms in New Zealand, from 23.5% to 17.6%.

## Month by month

| Month | Bennett & Associates estimated searches | Bennett & Associates Share of Search | Bennett & Associates rank | Russell Turner estimated searches | Russell Turner Share of Search | Russell Turner rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 20 | 6.3% | 5 | 80 | 25% | 2 |
| Nov 2025 | 20 | 5% | 6 | 100 | 25% | 2 |
| Dec 2025 | 40 | 11.8% | 4 | 80 | 23.5% | 2 |
| Jan 2026 | 20 | 5.9% | 6 | 80 | 23.5% | 2 |
| Feb 2026 | 20 | 5.6% | 5 | 70 | 19.4% | 2 |
| Mar 2026 | 20 | 5% | 6 | 80 | 20% | 2 |
| Apr 2026 | 10 | 2.9% | 7 | 90 | 26.5% | 1 |
| May 2026 | 20 | 5.7% | 5 | 70 | 20% | 2 |
| Jun 2026 | 30 | 7.9% | 5 | 90 | 23.7% | 1 |
| Jul 2026 | 10 | 2.9% | 6 | 90 | 26.5% | 2 |
| Aug 2026 | 10 | 2.9% | 6 | 80 | 23.5% | 2 |
| Sep 2026 | 20 | 5.9% | 6 | 60 | 17.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Bennett & Associates’ and Russell Turner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bennett & Associates**: Measured on the search term “bennett & associates”.
- **Russell Turner**: Measured on the search terms “russell turner” and “russell turner whangarei”, summed into one figure.

- [Bennett & Associates profile](/demand/nz/brands/bennett-and-associates)
- [Russell Turner profile](/demand/nz/brands/russell-turner)
- [All whangarei accounting firms in New Zealand](/demand/nz/locations/whangarei/accounting-firms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bennett & Associates or Russell Turner more popular in search?

In September 2026, Russell Turner had more branded searches than Bennett & Associates among whangarei accounting firms in New Zealand. Russell Turner had about 60 branded searches, while Bennett & Associates had 20. Russell Turner made up 17.6% of all whangarei accounting firm searches we track, and Bennett & Associates accounted for 5.9%.

## Cite this page

Brandwave. "Bennett & Associates vs Russell Turner: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bennett-and-associates-vs-russell-turner

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bennett-and-associates-vs-russell-turner. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.