--- title: "Benefit Cosmetics vs CoverGirl: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Benefit Cosmetics or CoverGirl? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/benefit-cosmetics-vs-covergirl" publisher: "Brandwave" --- # Benefit Cosmetics vs CoverGirl: Which is more popular by branded search in New Zealand? Which is more popular in search, Benefit Cosmetics or CoverGirl? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Benefit Cosmetics and CoverGirl - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Benefit Cosmetics Share of Search**: 2.4% - **CoverGirl Share of Search**: 0.72% ## Which is more popular in search, Benefit Cosmetics or CoverGirl? - In August 2026, Benefit Cosmetics had more branded searches than CoverGirl among makeup and cosmetics brands in New Zealand. Benefit Cosmetics was estimated to have 4K branded searches compared to CoverGirl’s 1.2K, and held a 2.4% Share of Search versus CoverGirl’s 0.72%. - Benefit Cosmetics was ahead of CoverGirl in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Benefit Cosmetics’ estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 3.5% to 2.4%, and its estimated monthly branded searches moved from 5.4K to 4K. - Across the 11 months ending August 2026, CoverGirl’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 0.64% to 0.72%, and its estimated monthly branded searches moved from 980 to 1.2K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, CoverGirl fell from 25th to 28th among makeup and cosmetics brands in New Zealand. - Estimated monthly branded searches for Benefit Cosmetics in New Zealand fell 25.5% over 11 measured months, from 5.4K to 4K in August 2026. ## Month by month | Month | Benefit Cosmetics estimated searches | Benefit Cosmetics Share of Search | Benefit Cosmetics rank | CoverGirl estimated searches | CoverGirl Share of Search | CoverGirl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 3.5% | 9 | 980 | 0.64% | 30 | | Nov 2025 | 5.2K | 2.7% | 10 | 1.3K | 0.68% | 29 | | Dec 2025 | 5.1K | 2.9% | 9 | 1.3K | 0.73% | 27 | | Jan 2026 | 4.6K | 3.3% | 10 | 1.4K | 1% | 25 | | Feb 2026 | 3.8K | 3% | 10 | 1.4K | 1.1% | 23 | | Mar 2026 | 3.8K | 2.8% | 9 | 1.2K | 0.9% | 27 | | Apr 2026 | 3.3K | 2.4% | 12 | 1.4K | 1% | 25 | | May 2026 | 4.1K | 2.7% | 9 | 1.4K | 0.91% | 27 | | Jun 2026 | 4K | 2.7% | 11 | 1.3K | 0.85% | 26 | | Jul 2026 | 4.4K | 2.6% | 12 | 1.5K | 0.91% | 25 | | Aug 2026 | 4K | 2.4% | 12 | 1.2K | 0.72% | 28 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Benefit Cosmetics’ and CoverGirl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Benefit Cosmetics**: Measured on the search terms “benefit cosmetics”, “benefit cosmetics advent calendar”, “benefit cosmetics bronzer”, “benefit cosmetics brow”, “benefit cosmetics brow bar”, “benefit cosmetics brow gel”, “benefit cosmetics brow pencil”, “benefit cosmetics eyebrow”, “benefit cosmetics eyebrow gel”, “benefit cosmetics eyebrow pencil”, “benefit cosmetics foundation”, “benefit cosmetics gimme brow”, “benefit cosmetics highlighter”, “benefit cosmetics makeup”, “benefit cosmetics nz”, “benefit cosmetics precisely my brow eyebrow pencil” and “benefit cosmetics precisely my brow pencil”, summed into one figure. - **CoverGirl**: Measured on the search terms “covergirl”, “covergirl ageless foundation”, “covergirl and olay simply ageless foundation”, “covergirl blush”, “covergirl foundation”, “covergirl lipstick”, “covergirl makeup foundation”, “covergirl mascara”, “covergirl nz”, “covergirl olay ageless foundation”, “covergirl olay simply ageless foundation” and “covergirl simply ageless foundation”, summed into one figure. - [Benefit Cosmetics profile](/demand/nz/brands/benefit-cosmetics) - [CoverGirl profile](/demand/nz/brands/covergirl) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Benefit Cosmetics or CoverGirl? In August 2026, Benefit Cosmetics had more branded searches than CoverGirl among makeup and cosmetics brands in New Zealand. Benefit Cosmetics was estimated to have 4K branded searches compared to CoverGirl’s 1.2K, and held a 2.4% Share of Search versus CoverGirl’s 0.72%. ## Cite this page Brandwave. "Benefit Cosmetics vs CoverGirl: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/benefit-cosmetics-vs-covergirl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/benefit-cosmetics-vs-covergirl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.