---
title: "Bendon vs Jockey: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bendon or Jockey? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bendon-vs-jockey"
publisher: "Brandwave"
---

# Bendon vs Jockey: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bendon or Jockey? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bendon and Jockey
- **Competitive set**: Lingerie brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bendon Share of Search**: 24.9%
- **Jockey Share of Search**: 1.4%

## Which is more popular in search, Bendon or Jockey?

- In August 2026, Bendon had more branded searches than Jockey among lingerie brands in New Zealand. Bendon was estimated to have 25.6K branded searches compared to Jockey’s 1.4K, and held a 24.9% Share of Search versus Jockey’s 1.4%.
- Bendon was ahead of Jockey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bendon’s estimated Share of Search among lingerie brands in New Zealand moved from 28.7% to 24.9%, and its estimated monthly branded searches moved from 30.7K to 25.6K.
- Across the 11 months ending August 2026, Jockey’s estimated Share of Search among lingerie brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 1.4K.

## How did search popularity change for New Zealand lingerie brands in August 2026?

- In August 2026, Bendon gained estimated Share of Search among lingerie brands in New Zealand, from 23.1% to 24.9%.

## Month by month

| Month | Bendon estimated searches | Bendon Share of Search | Bendon rank | Jockey estimated searches | Jockey Share of Search | Jockey rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30.7K | 28.7% | 2 | 1.4K | 1.3% | 7 |
| Nov 2025 | 41.3K | 27.9% | 2 | 1.8K | 1.2% | 7 |
| Dec 2025 | 38.2K | 26.9% | 2 | 1.6K | 1.1% | 7 |
| Jan 2026 | 33.4K | 29% | 2 | 1.2K | 1.1% | 7 |
| Feb 2026 | 27.1K | 28.6% | 2 | 960 | 1% | 7 |
| Mar 2026 | 25.1K | 24.2% | 2 | 1.2K | 1.1% | 7 |
| Apr 2026 | 27K | 25.1% | 2 | 1.4K | 1.3% | 7 |
| May 2026 | 27.1K | 24.5% | 2 | 1.5K | 1.4% | 7 |
| Jun 2026 | 25.5K | 23.1% | 3 | 1.5K | 1.4% | 7 |
| Jul 2026 | 24.6K | 23.1% | 3 | 1.3K | 1.2% | 7 |
| Aug 2026 | 25.6K | 24.9% | 3 | 1.4K | 1.4% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bendon’s and Jockey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bendon**: Measured on the search terms “bendon”, “bendon bras”, “bendon lingerie”, “bendon ltd”, “bendon lunn ave”, “bendon man”, “bendon man underwear”, “bendon near me”, “bendon nz”, “bendon online”, “bendon outlet near me”, “bendon outlet online”, “bendon outlets”, “bendon sale”, “bendon sleepwear”, “bendon sports bra”, “bendon undies”, “bendon westgate” and “bendonlingerie co nz”, summed into one figure.
- **Jockey**: Measured on the search terms “jockey boxers”, “jockey bras”, “jockey briefs”, “jockey lingerie”, “jockey nz” and “jockey undies”, summed into one figure.

- [Bendon profile](/demand/nz/brands/bendon)
- [Jockey profile](/demand/nz/brands/jockey)
- [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bendon or Jockey?

In August 2026, Bendon had more branded searches than Jockey among lingerie brands in New Zealand. Bendon was estimated to have 25.6K branded searches compared to Jockey’s 1.4K, and held a 24.9% Share of Search versus Jockey’s 1.4%.

## Cite this page

Brandwave. "Bendon vs Jockey: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bendon-vs-jockey

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bendon-vs-jockey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.