--- title: "Bendon vs Boody: Which is searched more in New Zealand?" description: "Is Bendon or Boody more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bendon-vs-boody" publisher: "Brandwave" --- # Bendon vs Boody: Which is searched more in New Zealand? Is Bendon or Boody more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lingerie brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bendon and Boody - **Competitive set**: Lingerie brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bendon Share of Search**: 30.7% - **Boody Share of Search**: 4.8% ## Is Bendon or Boody more popular in search? - In September 2026, Bendon had more branded searches than Boody among lingerie brands in New Zealand. Bendon had about 22,900 branded searches, while Boody had 3,600. Bendon made up 30.7% of all lingerie brand searches we track, and Boody accounted for 4.8%. - Bendon was ahead of Boody in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bendon’s share of searches among lingerie brands in New Zealand moved from 37% to 30.7%, and its estimated monthly branded searches moved from 27.9K to 22.9K. - Across the 12 months ending September 2026, Boody’s share of searches among lingerie brands in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 3.6K. ## Top lingerie brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Boody appeared in all five answers. Bendon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bendon was listed before Boody in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bendon | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Rose & Thorne | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Boody | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bras N Things | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Calvin Klein | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Jockey | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Bonds | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Honey Birdette | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lingerie brands - Asked ChatGPT "Which lingerie brand should I buy in New Zealand?": 1. Bendon, 2. Bras N Things, 3. Boody - Asked ChatGPT "What are the best lingerie brands in New Zealand?": 1. Rose & Thorne, 2. Bendon, 3. Boody - Asked ChatGPT "What's the best lingerie brand in New Zealand for everyday comfort?": 1. Bendon, 2. Boody, 3. Jockey - Searched Google, AI Overview "bras nz": 1. Rose & Thorne, 2. Bras N Things, 3. Calvin Klein, 4. Boody - Searched Google, AI Overview "women's underwear nz": 1. Boody, 2. Calvin Klein, 3. Rose & Thorne, 4. Bras N Things, 5. Jockey, 6. Bonds Not named in any answer: Honey Birdette and Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand lingerie brands in September 2026? - In September 2026, Bendon lost share of searches among lingerie brands in New Zealand, from 31.3% to 30.7%. ## Month by month | Month | Bendon estimated searches | Bendon Share of Search | Bendon rank | Boody estimated searches | Boody Share of Search | Boody rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.9K | 37% | 1 | 3.6K | 4.8% | 4 | | Nov 2025 | 36.5K | 33.1% | 1 | 9.9K | 9% | 4 | | Dec 2025 | 34.2K | 33.1% | 1 | 4.4K | 4.3% | 4 | | Jan 2026 | 29.9K | 36.5% | 1 | 3.6K | 4.4% | 4 | | Feb 2026 | 24.5K | 35.2% | 1 | 2.9K | 4.2% | 4 | | Mar 2026 | 22.1K | 29.6% | 2 | 4.4K | 5.9% | 4 | | Apr 2026 | 24.4K | 32.2% | 1 | 3.6K | 4.7% | 4 | | May 2026 | 23.8K | 30% | 2 | 4.4K | 5.6% | 4 | | Jun 2026 | 23K | 28% | 2 | 6.6K | 8% | 4 | | Jul 2026 | 22K | 29.9% | 1 | 3.6K | 4.9% | 4 | | Aug 2026 | 23K | 31.3% | 1 | 3.6K | 4.9% | 4 | | Sep 2026 | 22.9K | 30.7% | 1 | 3.6K | 4.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bendon’s and Boody’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bendon**: Measured on the search terms “bendon”, “bendon bras”, “bendon lingerie”, “bendon ltd”, “bendon lunn ave”, “bendon man”, “bendon man underwear”, “bendon outlets”, “bendon sale”, “bendon sleepwear”, “bendon sports bra”, “bendon undies” and “bendon westgate”, summed into one figure. - **Boody**: Measured on the search term “boody”. - [Bendon profile](/demand/nz/brands/bendon) - [Boody profile](/demand/nz/brands/boody) - [All lingerie brands in New Zealand](/demand/nz/categories/nz-lingerie-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bendon or Boody more popular in search? In September 2026, Bendon had more branded searches than Boody among lingerie brands in New Zealand. Bendon had about 22,900 branded searches, while Boody had 3,600. Bendon made up 30.7% of all lingerie brand searches we track, and Boody accounted for 4.8%. ## Cite this page Brandwave. "Bendon vs Boody: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bendon-vs-boody This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bendon-vs-boody. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.