--- title: "Bendi vs Centra Forklifts: Which is searched more in New Zealand?" description: "Is Bendi or Centra Forklifts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bendi-vs-centra-forklifts" publisher: "Brandwave" --- # Bendi vs Centra Forklifts: Which is searched more in New Zealand? Is Bendi or Centra Forklifts more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Forklift brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bendi and Centra Forklifts - **Competitive set**: Forklift brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bendi Share of Search**: 5.6% - **Centra Forklifts Share of Search**: 30.8% ## Is Bendi or Centra Forklifts more popular in search? - In September 2026, Centra Forklifts had more branded searches than Bendi among forklift brands in New Zealand. Centra Forklifts had about 720 branded searches, while Bendi had 130. Centra Forklifts made up 30.8% of all forklift brand searches we track, and Bendi accounted for 5.6%. - Centra Forklifts was ahead of Bendi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bendi’s share of searches among forklift brands in New Zealand moved from 4.2% to 5.6%, and its estimated monthly branded searches moved from 100 to 130. - Across the 12 months ending September 2026, Centra Forklifts’ share of searches among forklift brands in New Zealand moved from 37.3% to 30.8%, and its estimated monthly branded searches moved from 880 to 720. ## Top forklift brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Centra Forklifts was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bendi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hyster | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Crown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Linde | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Yale | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Jungheinrich | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Centra Forklifts | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Hangcha | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Heli | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Bendi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Combilift | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Komatsu | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | TCM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Clark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about forklift brands - Asked ChatGPT "Which forklift brand should I buy in New Zealand?": 1. Hyster, 2. Crown, 3. Yale, 4. Centra Forklifts - Asked ChatGPT "What are the best forklift brands in New Zealand?": 1. Linde, 2. Hyster, 3. Yale, 4. Crown, 5. Jungheinrich - Asked ChatGPT "What's the best forklift brand in New Zealand for warehouse lifting?": 1. Crown, 2. Hyster, 3. Centra Forklifts - Searched Google, AI Overview "forklift nz": 1. Crown, 2. Heli, 3. Centra Forklifts, 4. Linde, 5. Komatsu - Searched Google, AI Overview "electric forklift nz": 1. Linde, 2. Jungheinrich, 3. Hangcha, 4. Heli Not named in any answer: Bendi, Combilift, TCM and Clark. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand forklift brands in September 2026? - In September 2026, Bendi overtook Hangcha and 3 others to rank 4th among forklift brands in New Zealand, with 5.6% of the searches. - In September 2026, Centra Forklifts gained share of searches among forklift brands in New Zealand, from 30.1% to 30.8%. ## Month by month | Month | Bendi estimated searches | Bendi Share of Search | Bendi rank | Centra Forklifts estimated searches | Centra Forklifts Share of Search | Centra Forklifts rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 4.2% | 5 | 880 | 37.3% | 1 | | Nov 2025 | 60 | 2.8% | 7 | 720 | 34.1% | 1 | | Dec 2025 | 120 | 6.5% | 4 | 590 | 32.1% | 1 | | Jan 2026 | 90 | 4.5% | 5 | 590 | 29.4% | 1 | | Feb 2026 | 160 | 6.8% | 4 | 720 | 30.6% | 1 | | Mar 2026 | 130 | 4.9% | 4 | 880 | 33.5% | 1 | | Apr 2026 | 100 | 4.7% | 4 | 720 | 34% | 1 | | May 2026 | 130 | 5.9% | 4 | 720 | 32.6% | 1 | | Jun 2026 | 160 | 6.1% | 4 | 880 | 33.7% | 1 | | Jul 2026 | 130 | 6% | 4 | 720 | 33.2% | 1 | | Aug 2026 | 90 | 3.8% | 8 | 720 | 30.1% | 1 | | Sep 2026 | 130 | 5.6% | 4 | 720 | 30.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bendi’s and Centra Forklifts’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bendi**: Measured on the search terms “bendi forklift”, “bendi machine” and “bendi truck”, summed into one figure. - **Centra Forklifts**: Measured on the search term “centra forklifts”. - [Bendi profile](/demand/nz/brands/bendi) - [Centra Forklifts profile](/demand/nz/brands/centra-forklifts) - [All forklift brands in New Zealand](/demand/nz/categories/nz-forklift-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bendi or Centra Forklifts more popular in search? In September 2026, Centra Forklifts had more branded searches than Bendi among forklift brands in New Zealand. Centra Forklifts had about 720 branded searches, while Bendi had 130. Centra Forklifts made up 30.8% of all forklift brand searches we track, and Bendi accounted for 5.6%. ## Cite this page Brandwave. "Bendi vs Centra Forklifts: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bendi-vs-centra-forklifts This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bendi-vs-centra-forklifts. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.