---
title: "Ben & Jerry's vs Patagonia Chocolates: Which is searched more in New Zealand?"
description: "Is Ben & Jerry's or Patagonia Chocolates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ben-and-jerrys-vs-patagonia-chocolates"
publisher: "Brandwave"
---

# Ben & Jerry's vs Patagonia Chocolates: Which is searched more in New Zealand?

Is Ben & Jerry's or Patagonia Chocolates more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ben & Jerry's and Patagonia Chocolates
- **Competitive set**: Ice cream brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Ben & Jerry's Share of Search**: 9.1%
- **Patagonia Chocolates Share of Search**: 28.7%

## Is Ben & Jerry's or Patagonia Chocolates more popular in search?

- In September 2026, Patagonia Chocolates had more branded searches than Ben & Jerry's among ice cream brands in New Zealand. Patagonia Chocolates had about 12,100 branded searches, while Ben & Jerry's had 3,810. Patagonia Chocolates made up 28.7% of all ice cream brand searches we track, and Ben & Jerry's accounted for 9.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: Ben & Jerry's took it in May 2026, Patagonia Chocolates took it in June 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands in New Zealand moved from 6.9% to 9.1%, and its estimated monthly branded searches held steady at 3.8K.
- Across the 12 months ending September 2026, Patagonia Chocolates’ share of searches among ice cream brands in New Zealand moved from 27% to 28.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

## Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Patagonia Chocolates was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Ben & Jerry's did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tip Top | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Much Moore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Lewis Road Creamery | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Kāpiti | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Duck Island | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Kohu Road | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Patagonia Chocolates | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| New Zealand Natural | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Island Gelato | 9th | 0 of 3 | 2 of 2 | 2 of 5 |
| Killinchy Gold | 10th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Magnum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Deep South | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about ice cream brands

- Asked ChatGPT "Which ice cream brand should I buy in New Zealand?": 1. Tip Top, 2. Much Moore, 3. Duck Island, 4. Kāpiti, 5. Kohu Road
- Asked ChatGPT "What are the best ice cream brands in New Zealand?": 1. Lewis Road Creamery, 2. Kohu Road, 3. Much Moore, 4. Patagonia Chocolates, 5. Tip Top, 6. Duck Island, 7. New Zealand Natural
- Asked ChatGPT "What's the best ice cream brand in New Zealand for dessert at home?": 1. Lewis Road Creamery, 2. Much Moore, 3. Tip Top, 4. Duck Island
- Searched Google, AI Overview "ice cream brands nz": 1. Tip Top, 2. Kāpiti, 3. Much Moore, 4. New Zealand Natural, 5. Lewis Road Creamery, 6. Kohu Road, 7. Island Gelato, 8. Patagonia Chocolates, 9. Killinchy Gold
- Searched Google, AI Overview "best ice cream": 1. Tip Top, 2. Kāpiti, 3. Much Moore, 4. Duck Island, 5. Island Gelato, 6. Patagonia Chocolates

Not named in any answer: Ben & Jerry's, Magnum and Deep South.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand ice cream brands in September 2026?

- In September 2026, Patagonia Chocolates overtook Duck Island to become the leader among ice cream brands in New Zealand, with 28.7% of the searches.
- In September 2026, Ben & Jerry's overtook Kāpiti to rank 4th among ice cream brands in New Zealand, with 9.1% of the searches.

## Month by month

| Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Patagonia Chocolates estimated searches | Patagonia Chocolates Share of Search | Patagonia Chocolates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.8K | 6.9% | 4 | 14.8K | 27% | 2 |
| Nov 2025 | 3.7K | 6.8% | 5 | 18.1K | 33% | 1 |
| Dec 2025 | 5.6K | 9.3% | 3 | 22.2K | 37% | 1 |
| Jan 2026 | 4.7K | 8.9% | 3 | 18.1K | 34.5% | 1 |
| Feb 2026 | 4.6K | 8% | 3 | 22.2K | 38.7% | 1 |
| Mar 2026 | 4.7K | 9.3% | 3 | 18.1K | 36.3% | 1 |
| Apr 2026 | 5.6K | 11.8% | 3 | 18.1K | 37.8% | 1 |
| May 2026 | 12.4K | 23.7% | 1 | 12.1K | 23.1% | 3 |
| Jun 2026 | 3.1K | 9% | 5 | 8.1K | 23.3% | 2 |
| Jul 2026 | 3.8K | 9.3% | 4 | 9.9K | 23.9% | 2 |
| Aug 2026 | 3.8K | 8.2% | 5 | 12.1K | 26.1% | 2 |
| Sep 2026 | 3.8K | 9.1% | 4 | 12.1K | 28.7% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Ben & Jerry's’ and Patagonia Chocolates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ben & Jerry's**: Measured on the search terms “ben & jerrys”, “ben & jerrys pint”, “ben and jerrys cake”, “ben and jerrys countdown”, “ben and jerrys pint”, “ben and jerrys woolies”, “ben jerrys” and “benjerrys”, summed into one figure.
- **Patagonia Chocolates**: Measured on the search terms “patagonia chocolates” and “patagoniachocolates”, summed into one figure.

- [Ben & Jerry's profile](/demand/nz/brands/ben-and-jerrys)
- [Patagonia Chocolates profile](/demand/nz/brands/patagonia-chocolates)
- [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Ben & Jerry's or Patagonia Chocolates more popular in search?

In September 2026, Patagonia Chocolates had more branded searches than Ben & Jerry's among ice cream brands in New Zealand. Patagonia Chocolates had about 12,100 branded searches, while Ben & Jerry's had 3,810. Patagonia Chocolates made up 28.7% of all ice cream brand searches we track, and Ben & Jerry's accounted for 9.1%.

## Cite this page

Brandwave. "Ben & Jerry's vs Patagonia Chocolates: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ben-and-jerrys-vs-patagonia-chocolates

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ben-and-jerrys-vs-patagonia-chocolates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.