--- title: "Ben & Jerry's vs Kāpiti: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ben & Jerry's or Kāpiti? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ben-and-jerrys-vs-kapiti" publisher: "Brandwave" --- # Ben & Jerry's vs Kāpiti: Which is more popular by branded search in New Zealand? Which is more popular in search, Ben & Jerry's or Kāpiti? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ben & Jerry's and Kāpiti - **Competitive set**: Ice cream brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ben & Jerry's Share of Search**: 8.8% - **Kāpiti Share of Search**: 5.3% ## Which is more popular in search, Ben & Jerry's or Kāpiti? - In August 2026, Ben & Jerry's had more branded searches than Kāpiti among ice cream brands in New Zealand. Ben & Jerry's was estimated to have 7.8K branded searches compared to Kāpiti’s 4.7K, and held an 8.8% Share of Search versus Kāpiti’s 5.3%. - Ben & Jerry's was ahead of Kāpiti in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ben & Jerry's’ estimated Share of Search among ice cream brands in New Zealand moved from 6.4% to 8.8%, and its estimated monthly branded searches moved from 7.1K to 7.8K. - Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among ice cream brands in New Zealand moved from 3.6% to 5.3%, and its estimated monthly branded searches moved from 4K to 4.7K. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Kāpiti gained estimated Share of Search among ice cream brands in New Zealand, from 4.7% to 5.3%. ## Month by month | Month | Ben & Jerry's estimated searches | Ben & Jerry's Share of Search | Ben & Jerry's rank | Kāpiti estimated searches | Kāpiti Share of Search | Kāpiti rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 6.4% | 3 | 4K | 3.6% | 5 | | Nov 2025 | 6.8K | 6.3% | 3 | 4.9K | 4.4% | 5 | | Dec 2025 | 9K | 8.1% | 2 | 4.2K | 3.8% | 5 | | Jan 2026 | 8.3K | 7.6% | 3 | 4.1K | 3.8% | 5 | | Feb 2026 | 7.6K | 7.1% | 2 | 4K | 3.7% | 6 | | Mar 2026 | 8.7K | 9.1% | 2 | 4K | 4.2% | 5 | | Apr 2026 | 8.7K | 10.8% | 2 | 3.3K | 4.1% | 5 | | May 2026 | 16.4K | 17.6% | 2 | 3.3K | 3.5% | 5 | | Jun 2026 | 6K | 9.2% | 3 | 3.3K | 5% | 6 | | Jul 2026 | 7.4K | 8.8% | 2 | 4K | 4.7% | 5 | | Aug 2026 | 7.8K | 8.8% | 2 | 4.7K | 5.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ben & Jerry's’ and Kāpiti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ben & Jerry's**: Measured on the search terms “ben & jerry's ice cream”, “ben & jerrys”, “ben & jerrys half baked”, “ben & jerrys ice cream”, “ben & jerrys ice cream cake”, “ben & jerrys ice cream near me”, “ben & jerrys near me”, “ben & jerrys nz”, “ben & jerrys phish food”, “ben & jerrys pint”, “ben and jerrys cake”, “ben and jerrys chunky monkey ice cream”, “ben and jerrys countdown”, “ben and jerrys half baked”, “ben and jerrys ice cream cake”, “ben and jerrys near me”, “ben and jerrys nz”, “ben and jerrys pint”, “ben and jerrys strawberry cheesecake”, “ben and jerrys woolies”, “ben jerrys”, “ben jerrys ice cream”, “benjerrys” and “strawberry cheesecake ice cream ben and jerrys”, summed into one figure. - **Kāpiti**: Measured on the search terms “kapiti aged cheddar”, “kapiti blue cheese”, “kapiti cheese”, “kapiti ice cream”, “kapiti icecream” and “kapiti nz”, summed into one figure. - [Ben & Jerry's profile](/demand/nz/brands/ben-and-jerrys) - [Kāpiti profile](/demand/nz/brands/kapiti) - [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ben & Jerry's or Kāpiti? In August 2026, Ben & Jerry's had more branded searches than Kāpiti among ice cream brands in New Zealand. Ben & Jerry's was estimated to have 7.8K branded searches compared to Kāpiti’s 4.7K, and held an 8.8% Share of Search versus Kāpiti’s 5.3%. ## Cite this page Brandwave. "Ben & Jerry's vs Kāpiti: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ben-and-jerrys-vs-kapiti This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ben-and-jerrys-vs-kapiti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.