--- title: "Belvedere vs Smirnoff: Which is searched more in New Zealand?" description: "Is Belvedere or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/belvedere-vs-smirnoff" publisher: "Brandwave" --- # Belvedere vs Smirnoff: Which is searched more in New Zealand? Is Belvedere or Smirnoff more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vodka brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belvedere and Smirnoff - **Competitive set**: Vodka brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Belvedere Share of Search**: 5.8% - **Smirnoff Share of Search**: 48.6% ## Is Belvedere or Smirnoff more popular in search? - In September 2026, Smirnoff had more branded searches than Belvedere among vodka brands in New Zealand. Smirnoff had about 11,500 branded searches, while Belvedere had 1,360. Smirnoff made up 48.6% of all vodka brand searches we track, and Belvedere accounted for 5.8%. - Smirnoff was ahead of Belvedere in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Belvedere’s share of searches among vodka brands in New Zealand moved from 5% to 5.8%, and its estimated monthly branded searches moved from 980 to 1.4K. - Across the 12 months ending September 2026, Smirnoff’s share of searches among vodka brands in New Zealand moved from 54.9% to 48.6%, and its estimated monthly branded searches moved from 10.7K to 11.5K. ## Top vodka brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Belvedere was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Smirnoff was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Absolut | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Grey Goose | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Belvedere | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | 42 Below | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Smirnoff | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Cîroc | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stolichnaya | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about vodka brands - Asked ChatGPT "Which vodka brand should I buy in New Zealand?": 1. Absolut, 2. Grey Goose - Asked ChatGPT "What are the best vodka brands in New Zealand?": 1. Belvedere, 2. 42 Below - Asked ChatGPT "What's the best vodka brand in New Zealand for a cocktail?": 1. 42 Below, 2. Absolut, 3. Grey Goose - Searched Google, AI Overview "best vodka": 1. Belvedere, 2. Grey Goose, 3. Smirnoff Not named in any answer: Cîroc and Stolichnaya. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vodka brands in September 2026? - In September 2026, Belvedere overtook 42 Below to rank 4th among vodka brands in New Zealand, with 5.8% of the searches. - In September 2026, Smirnoff gained share of searches among vodka brands in New Zealand, from 45.8% to 48.6%. ## Month by month | Month | Belvedere estimated searches | Belvedere Share of Search | Belvedere rank | Smirnoff estimated searches | Smirnoff Share of Search | Smirnoff rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 5% | 4 | 10.7K | 54.9% | 1 | | Nov 2025 | 870 | 5.1% | 5 | 8.9K | 51.7% | 1 | | Dec 2025 | 1.2K | 4.3% | 6 | 13.4K | 48.8% | 1 | | Jan 2026 | 1.1K | 5.8% | 5 | 7.7K | 41.7% | 1 | | Feb 2026 | 870 | 5.6% | 4 | 7.2K | 45.8% | 1 | | Mar 2026 | 980 | 5.8% | 4 | 8.2K | 48.8% | 1 | | Apr 2026 | 960 | 5.4% | 4 | 8.8K | 49.8% | 1 | | May 2026 | 1.2K | 5.6% | 5 | 10.1K | 47.2% | 1 | | Jun 2026 | 1.3K | 6.3% | 4 | 9.7K | 46.8% | 1 | | Jul 2026 | 1.1K | 5% | 5 | 10.2K | 48.1% | 1 | | Aug 2026 | 1.1K | 4.8% | 5 | 10.2K | 45.8% | 1 | | Sep 2026 | 1.4K | 5.8% | 4 | 11.5K | 48.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Belvedere’s and Smirnoff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belvedere**: Measured on the search terms “belvedere” and “belvedere vodka”, summed into one figure. - **Smirnoff**: Measured on the search terms “smirnoff”, “smirnoff 4pk”, “smirnoff bottle”, “smirnoff can”, “smirnoff guarana”, “smirnoff ice”, “smirnoff liquor”, “smirnoff vodka bottle” and “smirnoff vodkas”, summed into one figure. - [Belvedere profile](/demand/nz/brands/belvedere) - [Smirnoff profile](/demand/nz/brands/smirnoff) - [All vodka brands in New Zealand](/demand/nz/categories/nz-vodka-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Belvedere or Smirnoff more popular in search? In September 2026, Smirnoff had more branded searches than Belvedere among vodka brands in New Zealand. Smirnoff had about 11,500 branded searches, while Belvedere had 1,360. Smirnoff made up 48.6% of all vodka brand searches we track, and Belvedere accounted for 5.8%. ## Cite this page Brandwave. "Belvedere vs Smirnoff: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/belvedere-vs-smirnoff This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/belvedere-vs-smirnoff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.