---
title: "Bellroy vs Herschel: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Bellroy or Herschel? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bellroy-vs-herschel"
publisher: "Brandwave"
---

# Bellroy vs Herschel: Which is more popular by branded search in New Zealand?

Which is more popular in search, Bellroy or Herschel? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bellroy and Herschel
- **Competitive set**: Backpack brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Bellroy Share of Search**: 52.9%
- **Herschel Share of Search**: 7.6%

## Which is more popular in search, Bellroy or Herschel?

- In August 2026, Bellroy had more branded searches than Herschel among backpack brands in New Zealand. Bellroy was estimated to have 5.9K branded searches compared to Herschel’s 850, and held a 52.9% Share of Search versus Herschel’s 7.6%.
- Bellroy was ahead of Herschel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bellroy’s estimated Share of Search among backpack brands in New Zealand moved from 53.6% to 52.9%, and its estimated monthly branded searches moved from 5.5K to 5.9K.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands in New Zealand moved from 9.5% to 7.6%, and its estimated monthly branded searches moved from 980 to 850.

## How did search popularity change for New Zealand backpack brands in August 2026?

- In August 2026, Bellroy gained estimated Share of Search among backpack brands in New Zealand, from 50% to 52.9%.
- In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.

## Month by month

| Month | Bellroy estimated searches | Bellroy Share of Search | Bellroy rank | Herschel estimated searches | Herschel Share of Search | Herschel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.5K | 53.6% | 1 | 980 | 9.5% | 3 |
| Nov 2025 | 7.8K | 56.5% | 1 | 1.3K | 9.6% | 3 |
| Dec 2025 | 6.2K | 54.7% | 1 | 1.2K | 10.4% | 3 |
| Jan 2026 | 5.7K | 46.1% | 1 | 1.6K | 13% | 3 |
| Feb 2026 | 4.6K | 47.4% | 1 | 970 | 9.9% | 3 |
| Mar 2026 | 5.6K | 50.7% | 1 | 970 | 8.7% | 3 |
| Apr 2026 | 5.7K | 52.8% | 1 | 730 | 6.7% | 3 |
| May 2026 | 5.7K | 51.2% | 1 | 720 | 6.5% | 3 |
| Jun 2026 | 5.7K | 51.9% | 1 | 880 | 8% | 3 |
| Jul 2026 | 5.1K | 50% | 1 | 940 | 9.2% | 3 |
| Aug 2026 | 5.9K | 52.9% | 1 | 850 | 7.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Bellroy’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bellroy**: Measured on the search terms “backpack bellroy”, “bellroy”, “bellroy aus”, “bellroy bag”, “bellroy com”, “bellroy laptop sleeve”, “bellroy mens wallet”, “bellroy near me”, “bellroy nz”, “bellroy online”, “bellroy outlet”, “bellroy pack”, “bellroy tech kit”, “bellroy tokyo tote”, “bellroy tote”, “bellroy transit workpack”, “bellroy travel backpack”, “bellroy travel wallet” and “bellroy wallet”, summed into one figure.
- **Herschel**: Measured on the search terms “herschel america backpack”, “herschel backpack”, “herschel bag”, “herschel duffle backpack”, “herschel heritage backpack”, “herschel little america backpack”, “herschel navy backpack”, “herschel pack” and “herschel travel backpack”, summed into one figure.

- [Bellroy profile](/demand/nz/brands/bellroy)
- [Herschel profile](/demand/nz/brands/herschel)
- [All backpack brands in New Zealand](/demand/nz/categories/nz-backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Bellroy or Herschel?

In August 2026, Bellroy had more branded searches than Herschel among backpack brands in New Zealand. Bellroy was estimated to have 5.9K branded searches compared to Herschel’s 850, and held a 52.9% Share of Search versus Herschel’s 7.6%.

## Cite this page

Brandwave. "Bellroy vs Herschel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bellroy-vs-herschel

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bellroy-vs-herschel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.