--- title: "Bellamy's Organic vs NAN: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bellamy's Organic or NAN? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bellamys-organic-vs-nan" publisher: "Brandwave" --- # Bellamy's Organic vs NAN: Which is more popular by branded search in New Zealand? Which is more popular in search, Bellamy's Organic or NAN? Compare estimated monthly branded-search demand and Share of Search inside the Baby formula brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bellamy's Organic and NAN - **Competitive set**: Baby formula brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bellamy's Organic Share of Search**: 3.2% - **NAN Share of Search**: 0.23% ## Which is more popular in search, Bellamy's Organic or NAN? - In August 2026, Bellamy's Organic had more branded searches than NAN among baby formula brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to NAN’s 50, and held a 3.2% Share of Search versus NAN’s 0.23%. - Bellamy's Organic was ahead of NAN in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby formula brands in New Zealand moved from 8.7% to 3.2%, and its estimated monthly branded searches moved from 1.4K to 690. - Across the 11 months ending August 2026, NAN’s estimated Share of Search among baby formula brands in New Zealand moved from 0.43% to 0.23%, and its estimated monthly branded searches moved from 70 to 50. ## How did search popularity change for New Zealand baby formula brands in August 2026? - Estimated monthly branded searches for Bellamy's Organic in New Zealand fell 51.4% over 11 measured months, from 1.4K to 690 in August 2026. - Estimated monthly branded searches for NAN in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026. ## Month by month | Month | Bellamy's Organic estimated searches | Bellamy's Organic Share of Search | Bellamy's Organic rank | NAN estimated searches | NAN Share of Search | NAN rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 8.7% | 4 | 70 | 0.43% | 7 | | Nov 2025 | 1.4K | 9.2% | 4 | 40 | 0.27% | 7 | | Dec 2025 | 1.4K | 8.8% | 4 | 70 | 0.43% | 7 | | Jan 2026 | 1.4K | 7% | 4 | 70 | 0.35% | 7 | | Feb 2026 | 1.1K | 5.1% | 4 | 40 | 0.18% | 7 | | Mar 2026 | 1.4K | 6.3% | 4 | 60 | 0.27% | 7 | | Apr 2026 | 1.5K | 7.7% | 4 | 50 | 0.26% | 7 | | May 2026 | 1.5K | 7.3% | 4 | 60 | 0.3% | 7 | | Jun 2026 | 920 | 4.8% | 4 | 60 | 0.31% | 7 | | Jul 2026 | 610 | 3.1% | 4 | 60 | 0.31% | 7 | | Aug 2026 | 690 | 3.2% | 4 | 50 | 0.23% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bellamy's Organic’s and NAN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bellamy's Organic**: Measured on the search terms “bellamys”, “bellamys organic”, “bellamys organic formula”, “bellamys organic infant formula”, “bellamys organic near me”, “bellamys organic nz” and “bellamysorganic”, summed into one figure. - **NAN**: Measured on the search terms “nan baby formula”, “nan formula” and “nan optipro”, summed into one figure. - [Bellamy's Organic profile](/demand/nz/brands/bellamys-organic) - [NAN profile](/demand/nz/brands/nan) - [All baby formula brands in New Zealand](/demand/nz/categories/nz-baby-formula-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bellamy's Organic or NAN? In August 2026, Bellamy's Organic had more branded searches than NAN among baby formula brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to NAN’s 50, and held a 3.2% Share of Search versus NAN’s 0.23%. ## Cite this page Brandwave. "Bellamy's Organic vs NAN: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bellamys-organic-vs-nan This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bellamys-organic-vs-nan. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.