--- title: "Bellamy's Organic vs Little Bellies: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bellamy's Organic or Little Bellies? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bellamys-organic-vs-little-bellies" publisher: "Brandwave" --- # Bellamy's Organic vs Little Bellies: Which is more popular by branded search in New Zealand? Which is more popular in search, Bellamy's Organic or Little Bellies? Compare estimated monthly branded-search demand and Share of Search inside the Baby food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bellamy's Organic and Little Bellies - **Competitive set**: Baby food brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bellamy's Organic Share of Search**: 31.1% - **Little Bellies Share of Search**: 17.1% ## Which is more popular in search, Bellamy's Organic or Little Bellies? - In August 2026, Bellamy's Organic had more branded searches than Little Bellies among baby food brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to Little Bellies’ 380, and held a 31.1% Share of Search versus Little Bellies’ 17.1%. - Bellamy's Organic was ahead of Little Bellies in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bellamy's Organic’s estimated Share of Search among baby food brands in New Zealand moved from 59.7% to 31.1%, and its estimated monthly branded searches moved from 1.4K to 690. - Across the 11 months ending August 2026, Little Bellies’ estimated Share of Search among baby food brands in New Zealand moved from 11.3% to 17.1%, and its estimated monthly branded searches moved from 270 to 380. ## How did search popularity change for New Zealand baby food brands in August 2026? - In August 2026, Little Bellies gained estimated Share of Search among baby food brands in New Zealand, from 14% to 17.1%. - In August 2026, Bellamy's Organic lost estimated Share of Search among baby food brands in New Zealand, from 32.8% to 31.1%. ## Month by month | Month | Bellamy's Organic estimated searches | Bellamy's Organic Share of Search | Bellamy's Organic rank | Little Bellies estimated searches | Little Bellies Share of Search | Little Bellies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 59.7% | 1 | 270 | 11.3% | 3 | | Nov 2025 | 1.4K | 60.4% | 1 | 260 | 11.3% | 3 | | Dec 2025 | 1.4K | 62.8% | 1 | 220 | 9.7% | 3 | | Jan 2026 | 1.4K | 59.1% | 1 | 240 | 10.1% | 3 | | Feb 2026 | 1.1K | 50.7% | 1 | 250 | 11.2% | 3 | | Mar 2026 | 1.4K | 52% | 1 | 280 | 10.2% | 3 | | Apr 2026 | 1.5K | 55.6% | 1 | 350 | 13.1% | 3 | | May 2026 | 1.5K | 52.3% | 1 | 310 | 11.1% | 3 | | Jun 2026 | 920 | 42.4% | 1 | 330 | 15.2% | 3 | | Jul 2026 | 610 | 32.8% | 2 | 260 | 14% | 3 | | Aug 2026 | 690 | 31.1% | 2 | 380 | 17.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bellamy's Organic’s and Little Bellies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bellamy's Organic**: Measured on the search terms “bellamys”, “bellamys organic”, “bellamys organic formula”, “bellamys organic infant formula”, “bellamys organic near me”, “bellamys organic nz” and “bellamysorganic”, summed into one figure. - **Little Bellies**: Measured on the search terms “little bellies”, “little bellies near me”, “little bellies nz”, “little bellies pouches”, “little bellies snacks” and “littlebellies”, summed into one figure. - [Bellamy's Organic profile](/demand/nz/brands/bellamys-organic) - [Little Bellies profile](/demand/nz/brands/little-bellies) - [All baby food brands in New Zealand](/demand/nz/categories/nz-baby-food-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bellamy's Organic or Little Bellies? In August 2026, Bellamy's Organic had more branded searches than Little Bellies among baby food brands in New Zealand. Bellamy's Organic was estimated to have 690 branded searches compared to Little Bellies’ 380, and held a 31.1% Share of Search versus Little Bellies’ 17.1%. ## Cite this page Brandwave. "Bellamy's Organic vs Little Bellies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bellamys-organic-vs-little-bellies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bellamys-organic-vs-little-bellies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.