--- title: "Bell Lamb & Trotter vs Lamb & Hayward: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bell Lamb & Trotter or Lamb & Hayward? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bell-lamb-and-trotter-vs-lamb-and-hayward" publisher: "Brandwave" --- # Bell Lamb & Trotter vs Lamb & Hayward: Which is more popular by branded search in New Zealand? Which is more popular in search, Bell Lamb & Trotter or Lamb & Hayward? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bell Lamb & Trotter and Lamb & Hayward - **Competitive set**: Christchurch funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bell Lamb & Trotter Share of Search**: 12.6% - **Lamb & Hayward Share of Search**: 70.7% ## Which is more popular in search, Bell Lamb & Trotter or Lamb & Hayward? - In August 2026, Lamb & Hayward had more branded searches than Bell Lamb & Trotter among christchurch funeral directors in New Zealand. Lamb & Hayward was estimated to have 7.2K branded searches compared to Bell Lamb & Trotter’s 1.3K, and held a 70.7% Share of Search versus Bell Lamb & Trotter’s 12.6%. - Lamb & Hayward was ahead of Bell Lamb & Trotter in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bell Lamb & Trotter’s estimated Share of Search among christchurch funeral directors in New Zealand moved from 16.1% to 12.6%, and its estimated monthly branded searches moved from 1.5K to 1.3K. - Across the 11 months ending August 2026, Lamb & Hayward’s estimated Share of Search among christchurch funeral directors in New Zealand moved from 65.1% to 70.7%, and its estimated monthly branded searches moved from 6.2K to 7.2K. ## How did search popularity change for New Zealand christchurch funeral directors in August 2026? - In August 2026, Lamb & Hayward gained estimated Share of Search among christchurch funeral directors in New Zealand, from 69.1% to 70.7%. - In August 2026, Bell Lamb & Trotter lost estimated Share of Search among christchurch funeral directors in New Zealand, from 14.4% to 12.6%. ## Month by month | Month | Bell Lamb & Trotter estimated searches | Bell Lamb & Trotter Share of Search | Bell Lamb & Trotter rank | Lamb & Hayward estimated searches | Lamb & Hayward Share of Search | Lamb & Hayward rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5K | 16.1% | 2 | 6.2K | 65.1% | 1 | | Nov 2025 | 1.6K | 19.4% | 2 | 5K | 62.2% | 1 | | Dec 2025 | 1.3K | 17.5% | 2 | 4.8K | 66.3% | 1 | | Jan 2026 | 1.2K | 17.4% | 2 | 4.5K | 62.5% | 1 | | Feb 2026 | 850 | 13.8% | 2 | 4.3K | 70.1% | 1 | | Mar 2026 | 1K | 12.3% | 3 | 5.7K | 67.8% | 1 | | Apr 2026 | 1.3K | 16.7% | 2 | 4.9K | 64.5% | 1 | | May 2026 | 1.5K | 17.7% | 2 | 5K | 59.9% | 1 | | Jun 2026 | 1.8K | 21.7% | 2 | 4.4K | 51.9% | 1 | | Jul 2026 | 1.3K | 14.4% | 2 | 6K | 69.1% | 1 | | Aug 2026 | 1.3K | 12.6% | 2 | 7.2K | 70.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bell Lamb & Trotter’s and Lamb & Hayward’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bell Lamb & Trotter**: Measured on the search terms “bell lamb & trotter”, “bell lamb and trotter”, “bell lamb and trotter christchurch”, “bell lamb and trotter ferry road”, “bell lamb and trotter funeral directors”, “bell lamb trotter” and “bell lamb trotter christchurch”, summed into one figure. - **Lamb & Hayward**: Measured on the search terms “lamb & hayward”, “lamb & hayward christchurch”, “lamb & hayward near me”, “lamb and hayward”, “lamb and hayward christchurch”, “lamb and hayward crematorium”, “lamb and hayward funeral”, “lamb and hayward urns”, “lamb and hayward westpark”, “lamb hayward”, “lamb hayward christchurch”, “lambandhayward co nz” and “lambhayward”, summed into one figure. - [Bell Lamb & Trotter profile](/demand/nz/brands/bell-lamb-and-trotter) - [Lamb & Hayward profile](/demand/nz/brands/lamb-and-hayward) - [All christchurch funeral directors in New Zealand](/demand/nz/categories/nz-christchurch-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bell Lamb & Trotter or Lamb & Hayward? In August 2026, Lamb & Hayward had more branded searches than Bell Lamb & Trotter among christchurch funeral directors in New Zealand. Lamb & Hayward was estimated to have 7.2K branded searches compared to Bell Lamb & Trotter’s 1.3K, and held a 70.7% Share of Search versus Bell Lamb & Trotter’s 12.6%. ## Cite this page Brandwave. "Bell Lamb & Trotter vs Lamb & Hayward: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bell-lamb-and-trotter-vs-lamb-and-hayward This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bell-lamb-and-trotter-vs-lamb-and-hayward. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.