--- title: "Bell vs Giro: Which is searched more in New Zealand?" description: "Is Bell or Giro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bell-helmets-vs-giro" publisher: "Brandwave" --- # Bell vs Giro: Which is searched more in New Zealand? Is Bell or Giro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MTB helmet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bell and Giro - **Competitive set**: MTB helmet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bell Share of Search**: 21.1% - **Giro Share of Search**: 30.4% ## Is Bell or Giro more popular in search? - In September 2026, Giro had more branded searches than Bell among MTB helmet brands in New Zealand. Giro had about 1,140 branded searches, while Bell had 790. Giro made up 30.4% of all MTB helmet brand searches we track, and Bell accounted for 21.1%. - The lead changed hands 4 times in the 12 months ending September 2026: Bell took it in February 2026, Giro took it in April 2026, Bell took it in June 2026, Giro took it in July 2026. - Across the 12 months ending September 2026, Bell’s share of searches among MTB helmet brands in New Zealand moved from 25.5% to 21.1%, and its estimated monthly branded searches moved from 830 to 790. - Across the 12 months ending September 2026, Giro’s share of searches among MTB helmet brands in New Zealand moved from 26.7% to 30.4%, and its estimated monthly branded searches moved from 870 to 1.1K. ## Top MTB helmet brands in ChatGPT and Google AI Overviews In three ChatGPT questions, both Bell and Giro showed up in all three answers. Giro was listed before Bell in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Fox Racing | 1st | 3 of 3 | 3 of 3 | | POC | 2nd | 3 of 3 | 3 of 3 | | Giro | 3rd | 3 of 3 | 3 of 3 | | Bell | 4th | 3 of 3 | 3 of 3 | | Smith | 5th | 1 of 3 | 1 of 3 | ## Every AI answer about MTB helmet brands - Asked ChatGPT "Which MTB helmet brand should I buy in New Zealand?": 1. Giro, 2. Fox Racing, 3. Bell, 4. POC - Asked ChatGPT "What are the best MTB helmet brands in New Zealand?": 1. Fox Racing, 2. POC, 3. Giro, 4. Bell, 5. Smith - Asked ChatGPT "What's the best MTB helmet brand in New Zealand for trail safety?": 1. POC, 2. Fox Racing, 3. Bell, 4. Giro Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand MTB helmet brands in September 2026? - In September 2026, Giro lost share of searches among MTB helmet brands in New Zealand, from 31.4% to 30.4%. ## Month by month | Month | Bell estimated searches | Bell Share of Search | Bell rank | Giro estimated searches | Giro Share of Search | Giro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 830 | 25.5% | 3 | 870 | 26.7% | 2 | | Nov 2025 | 860 | 20.6% | 3 | 1.2K | 27.8% | 2 | | Dec 2025 | 860 | 21.7% | 3 | 1K | 25.5% | 2 | | Jan 2026 | 830 | 23.4% | 3 | 970 | 27.4% | 2 | | Feb 2026 | 1K | 28.6% | 2 | 800 | 22% | 3 | | Mar 2026 | 1.1K | 29.1% | 2 | 930 | 24.3% | 3 | | Apr 2026 | 830 | 23.4% | 3 | 1K | 28.2% | 2 | | May 2026 | 830 | 21.9% | 3 | 950 | 25.1% | 2 | | Jun 2026 | 810 | 24.2% | 2 | 780 | 23.3% | 3 | | Jul 2026 | 810 | 22.3% | 3 | 1K | 28% | 2 | | Aug 2026 | 790 | 20.8% | 3 | 1.2K | 31.4% | 1 | | Sep 2026 | 790 | 21.1% | 3 | 1.1K | 30.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bell’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bell**: Measured on the search terms “bell cycling helmet” and “bell helmet”, summed into one figure. - **Giro**: Measured on the search terms “giro cycling helmet”, “giro helmet”, “giro mtb shoe” and “giro snow helmet”, summed into one figure. - [Bell profile](/demand/nz/brands/bell-helmets) - [Giro profile](/demand/nz/brands/giro) - [All MTB helmet brands in New Zealand](/demand/nz/categories/nz-mtb-helmet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bell or Giro more popular in search? In September 2026, Giro had more branded searches than Bell among MTB helmet brands in New Zealand. Giro had about 1,140 branded searches, while Bell had 790. Giro made up 30.4% of all MTB helmet brand searches we track, and Bell accounted for 21.1%. ## Cite this page Brandwave. "Bell vs Giro: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bell-helmets-vs-giro This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bell-helmets-vs-giro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.