--- title: "Bell Gully vs DLA Piper: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bell Gully or DLA Piper? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bell-gully-vs-dla-piper" publisher: "Brandwave" --- # Bell Gully vs DLA Piper: Which is more popular by branded search in New Zealand? Which is more popular in search, Bell Gully or DLA Piper? Compare estimated monthly branded-search demand and Share of Search inside the large commercial law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bell Gully and DLA Piper - **Competitive set**: large commercial law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bell Gully Share of Search**: 13% - **DLA Piper Share of Search**: 6% ## Which is more popular in search, Bell Gully or DLA Piper? - In August 2026, Bell Gully had more branded searches than DLA Piper among large commercial law firms in New Zealand. Bell Gully was estimated to have 3K branded searches compared to DLA Piper’s 1.4K, and held a 13% Share of Search versus DLA Piper’s 6%. - Bell Gully was ahead of DLA Piper in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bell Gully’s estimated Share of Search among large commercial law firms in New Zealand moved from 13.3% to 13%, and its estimated monthly branded searches held steady at 3K. - Across the 11 months ending August 2026, DLA Piper’s estimated Share of Search among large commercial law firms in New Zealand moved from 5.2% to 6%, and its estimated monthly branded searches moved from 1.2K to 1.4K. ## How did search popularity change for New Zealand large commercial law firms in August 2026? - In August 2026, Buddle Findlay overtook Bell Gully to rank 2nd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, Chapman Tripp overtook Bell Gully to rank 3rd among large commercial law firms in New Zealand, at 15.1%. - In August 2026, Bell Gully lost estimated Share of Search among large commercial law firms in New Zealand, from 14.3% to 13%. - In August 2026, DLA Piper lost estimated Share of Search among large commercial law firms in New Zealand, from 6.5% to 6%. ## Month by month | Month | Bell Gully estimated searches | Bell Gully Share of Search | Bell Gully rank | DLA Piper estimated searches | DLA Piper Share of Search | DLA Piper rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3K | 13.3% | 4 | 1.2K | 5.2% | 8 | | Nov 2025 | 3K | 12.9% | 4 | 1.2K | 5% | 8 | | Dec 2025 | 2.3K | 12.8% | 5 | 740 | 4.1% | 8 | | Jan 2026 | 2.9K | 16.5% | 1 | 880 | 5% | 8 | | Feb 2026 | 3.5K | 13.6% | 3 | 1.5K | 5.7% | 8 | | Mar 2026 | 6.5K | 14.4% | 1 | 4.2K | 9.3% | 8 | | Apr 2026 | 3.6K | 15.4% | 1 | 1.5K | 6.4% | 8 | | May 2026 | 4.5K | 17.8% | 1 | 1.3K | 5.3% | 8 | | Jun 2026 | 3.3K | 14.5% | 3 | 1.4K | 6% | 8 | | Jul 2026 | 3.1K | 14.3% | 3 | 1.4K | 6.5% | 8 | | Aug 2026 | 3K | 13% | 5 | 1.4K | 6% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bell Gully’s and DLA Piper’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bell Gully**: Measured on the search terms “Bell Gully”, “bell gully auckland”, “bell gully christchurch”, “bell gully law firm”, “bell gully lawyers”, “bell gully nz” and “bell gully wellington”, summed into one figure. - **DLA Piper**: Measured on the search terms “DLA Piper”, “dla piper auckland”, “dla piper new zealand”, “dla piper nz” and “dla piper wellington”, summed into one figure. - [Bell Gully profile](/demand/nz/brands/bell-gully) - [DLA Piper profile](/demand/nz/brands/dla-piper) - [All large commercial law firms in New Zealand](/demand/nz/categories/nz-large-commercial-law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bell Gully or DLA Piper? In August 2026, Bell Gully had more branded searches than DLA Piper among large commercial law firms in New Zealand. Bell Gully was estimated to have 3K branded searches compared to DLA Piper’s 1.4K, and held a 13% Share of Search versus DLA Piper’s 6%. ## Cite this page Brandwave. "Bell Gully vs DLA Piper: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bell-gully-vs-dla-piper This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bell-gully-vs-dla-piper. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.