---
title: "Belkin vs Samsung: Which is searched more in New Zealand?"
description: "Is Belkin or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable charger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/belkin-vs-samsung"
publisher: "Brandwave"
---

# Belkin vs Samsung: Which is searched more in New Zealand?

Is Belkin or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable charger brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Belkin and Samsung
- **Competitive set**: Portable charger brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Belkin Share of Search**: 43.2%
- **Samsung Share of Search**: 5.6%

## Is Belkin or Samsung more popular in search?

- In September 2026, Belkin had more branded searches than Samsung among portable charger brands in New Zealand. Belkin had about 3,000 branded searches, while Samsung had 390. Belkin made up 43.2% of all portable charger brand searches we track, and Samsung accounted for 5.6%.
- Belkin was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Belkin’s share of searches among portable charger brands in New Zealand moved from 44.1% to 43.2%, and its estimated monthly branded searches moved from 2.4K to 3K.
- Across the 12 months ending September 2026, Samsung’s share of searches among portable charger brands in New Zealand moved from 7.2% to 5.6%, and its estimated monthly branded searches held steady at 390.

## Top portable charger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Belkin appeared in all four answers. Samsung was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Belkin was listed before Samsung in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Anker | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Cygnett | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Belkin | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| UGREEN | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Samsung | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| mophie | 5th | 0 of 3 | 1 of 1 | 1 of 4 |
| Jackery | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about portable charger brands

- Asked ChatGPT "Which portable charger brand should I buy in New Zealand?": 1. Anker, 2. Cygnett, 3. UGREEN, 4. Belkin
- Asked ChatGPT "What are the best portable charger brands in New Zealand?": 1. Anker, 2. UGREEN, 3. Belkin, 4. Cygnett
- Asked ChatGPT "What's the best portable charger brand in New Zealand for phone battery backup?": 1. Anker, 2. Cygnett, 3. Belkin, 4. Samsung
- Searched Google, AI Overview "power bank nz": 1. Anker, 2. Belkin, 3. Cygnett, 4. mophie

Not named in any answer: Jackery.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand portable charger brands in September 2026?

- In September 2026, Samsung lost share of searches among portable charger brands in New Zealand, from 7% to 5.6%.
- Estimated monthly branded searches for Belkin in New Zealand rose 25% over 12 measured months, from 2.4K to 3K in September 2026.

## Month by month

| Month | Belkin estimated searches | Belkin Share of Search | Belkin rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 44.1% | 1 | 390 | 7.2% | 4 |
| Nov 2025 | 3K | 46.5% | 1 | 480 | 7.4% | 4 |
| Dec 2025 | 3.5K | 50.2% | 1 | 480 | 6.8% | 4 |
| Jan 2026 | 2.9K | 45.2% | 1 | 390 | 6.1% | 4 |
| Feb 2026 | 2.2K | 44.1% | 1 | 320 | 6.4% | 4 |
| Mar 2026 | 2.2K | 39.7% | 1 | 390 | 7% | 4 |
| Apr 2026 | 2.6K | 42.9% | 1 | 390 | 6.3% | 4 |
| May 2026 | 2.5K | 43.8% | 1 | 320 | 5.5% | 4 |
| Jun 2026 | 2.6K | 45.6% | 1 | 320 | 5.6% | 4 |
| Jul 2026 | 2.7K | 44.8% | 1 | 390 | 6.4% | 4 |
| Aug 2026 | 2.9K | 42.7% | 1 | 480 | 7% | 4 |
| Sep 2026 | 3K | 43.2% | 1 | 390 | 5.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Belkin’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Belkin**: Measured on the search terms “belkin”, “belkin boostcharge”, “belkin boostcharge pro”, “belkin car chargers”, “belkin earbuds”, “belkin headphones”, “belkin magsafe chargers”, “belkin powerbank 20k”, “belkin powerboard”, “belkin qi”, “belkin soundform” and “belkin surge protector”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Belkin profile](/demand/nz/brands/belkin)
- [Samsung profile](/demand/nz/brands/samsung)
- [All portable charger brands in New Zealand](/demand/nz/categories/nz-portable-charger-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Belkin or Samsung more popular in search?

In September 2026, Belkin had more branded searches than Samsung among portable charger brands in New Zealand. Belkin had about 3,000 branded searches, while Samsung had 390. Belkin made up 43.2% of all portable charger brand searches we track, and Samsung accounted for 5.6%.

## Cite this page

Brandwave. "Belkin vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/belkin-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/belkin-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
