--- title: "Belkin vs OtterBox: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Belkin or OtterBox? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/belkin-vs-otterbox" publisher: "Brandwave" --- # Belkin vs OtterBox: Which is more popular by branded search in New Zealand? Which is more popular in search, Belkin or OtterBox? Compare estimated monthly branded-search demand and Share of Search inside the Phone accessory brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Belkin and OtterBox - **Competitive set**: Phone accessory brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Belkin Share of Search**: 24.2% - **OtterBox Share of Search**: 22.1% ## Which is more popular in search, Belkin or OtterBox? - In August 2026, Belkin had more branded searches than OtterBox among phone accessory brands in New Zealand. Belkin was estimated to have 4.6K branded searches compared to OtterBox’s 4.2K, and held a 24.2% Share of Search versus OtterBox’s 22.1%. - The lead changed hands 3 times in the 11 months ending August 2026: Belkin took it in November 2025, OtterBox took it in February 2026, Belkin took it in August 2026. - Across the 11 months ending August 2026, Belkin’s estimated Share of Search among phone accessory brands in New Zealand moved from 26.8% to 24.2%, and its estimated monthly branded searches moved from 4K to 4.6K. - Across the 11 months ending August 2026, OtterBox’s estimated Share of Search among phone accessory brands in New Zealand moved from 30.8% to 22.1%, and its estimated monthly branded searches moved from 4.6K to 4.2K. ## How did search popularity change for New Zealand phone accessory brands in August 2026? - In August 2026, OtterBox lost estimated Share of Search among phone accessory brands in New Zealand, from 27% to 22.1%. - Belkin’s estimated Share of Search among phone accessory brands in New Zealand has lost ground for 3 months in a row, from 27.4% to 24.2% in August 2026. ## Month by month | Month | Belkin estimated searches | Belkin Share of Search | Belkin rank | OtterBox estimated searches | OtterBox Share of Search | OtterBox rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4K | 26.8% | 2 | 4.6K | 30.8% | 1 | | Nov 2025 | 4.8K | 28.5% | 1 | 4.7K | 28% | 2 | | Dec 2025 | 6.1K | 33.4% | 1 | 4.4K | 24.2% | 2 | | Jan 2026 | 4.7K | 29% | 1 | 4.1K | 25.4% | 2 | | Feb 2026 | 3.6K | 24% | 3 | 4.3K | 28.8% | 1 | | Mar 2026 | 3.5K | 20.4% | 3 | 4.9K | 28.2% | 2 | | Apr 2026 | 4.3K | 23.7% | 3 | 4.9K | 26.9% | 2 | | May 2026 | 4.7K | 27.4% | 2 | 5K | 29.4% | 1 | | Jun 2026 | 4.7K | 27.3% | 2 | 5.2K | 30% | 1 | | Jul 2026 | 4.8K | 24.4% | 3 | 5.3K | 27% | 2 | | Aug 2026 | 4.6K | 24.2% | 2 | 4.2K | 22.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Belkin’s and OtterBox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Belkin**: Measured on the search terms “belkin”, “belkin 12 outlet surge protector”, “belkin boostcharge”, “belkin boostcharge pro”, “belkin cable”, “belkin car chargers”, “belkin case”, “belkin charger”, “belkin com”, “belkin earbuds”, “belkin headphones”, “belkin magsafe chargers”, “belkin new zealand”, “belkin nz”, “belkin online”, “belkin phone holder”, “belkin power bank”, “belkin powerbank”, “belkin powerbank 20k”, “belkin powerboard”, “belkin qi”, “belkin soundform”, “belkin surge protector”, “belkin usb a usb c” and “belkin usb c to usb a”, summed into one figure. - **OtterBox**: Measured on the search terms “otterbox”, “otterbox box”, “otterbox cable”, “otterbox charger”, “otterbox com”, “otterbox commuter”, “otterbox defender”, “otterbox defender phone case”, “otterbox defender pro”, “otterbox fre”, “otterbox i phone 13”, “otterbox lifeproof case”, “otterbox near me”, “otterbox nz”, “otterbox online”, “otterbox phone cases”, “otterbox phone covers”, “otterbox power bank”, “otterbox screen protector” and “otterbox symmetry”, summed into one figure. - [Belkin profile](/demand/nz/brands/belkin) - [OtterBox profile](/demand/nz/brands/otterbox) - [All phone accessory brands in New Zealand](/demand/nz/categories/nz-phone-accessory-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Belkin or OtterBox? In August 2026, Belkin had more branded searches than OtterBox among phone accessory brands in New Zealand. Belkin was estimated to have 4.6K branded searches compared to OtterBox’s 4.2K, and held a 24.2% Share of Search versus OtterBox’s 22.1%. ## Cite this page Brandwave. "Belkin vs OtterBox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/belkin-vs-otterbox This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/belkin-vs-otterbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.