--- title: "Beko vs Midea: Which is searched more in New Zealand?" description: "Is Beko or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chest freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beko-vs-midea" publisher: "Brandwave" --- # Beko vs Midea: Which is searched more in New Zealand? Is Beko or Midea more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chest freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Midea - **Competitive set**: Chest freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1.4% - **Midea Share of Search**: 6.9% ## Is Beko or Midea more popular in search? - In September 2026, Midea had more branded searches than Beko among chest freezer brands in New Zealand. Midea had about 1,860 branded searches, while Beko had 390. Midea made up 6.9% of all chest freezer brand searches we track, and Beko accounted for 1.4%. - Midea was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands in New Zealand moved from 2% to 1.4%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands in New Zealand moved from 7.3% to 6.9%, and its estimated monthly branded searches moved from 2.1K to 1.9K. ## Top chest freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Midea was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haier | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chest freezer brands - Asked ChatGPT "Which chest freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse - Asked ChatGPT "What are the best chest freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Midea, 4. Hisense, 5. Fisher & Paykel - Asked ChatGPT "What's the best chest freezer brand in New Zealand for extra frozen storage?": 1. Haier, 2. Midea, 3. Fisher & Paykel - Searched Google, AI Overview "small chest freezer": 1. Haier - Searched Google, AI Overview "large chest freezer": 1. Westinghouse Not named in any answer: Beko. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chest freezer brands in September 2026? - In September 2026, Midea gained share of searches among chest freezer brands in New Zealand, from 5.9% to 6.9%. - Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Midea estimated searches | Midea Share of Search | Midea rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 2% | 6 | 2.1K | 7.3% | 3 | | Nov 2025 | 480 | 1.4% | 6 | 3.3K | 9.5% | 2 | | Dec 2025 | 480 | 1.7% | 6 | 2.8K | 9.6% | 3 | | Jan 2026 | 480 | 1.6% | 6 | 2.5K | 8.6% | 3 | | Feb 2026 | 480 | 1.8% | 6 | 2K | 7.3% | 3 | | Mar 2026 | 480 | 1.5% | 6 | 2.2K | 6.6% | 3 | | Apr 2026 | 480 | 1.6% | 6 | 2.2K | 7.4% | 3 | | May 2026 | 590 | 1.8% | 6 | 2.2K | 6.6% | 3 | | Jun 2026 | 590 | 1.8% | 6 | 2.2K | 6.7% | 3 | | Jul 2026 | 590 | 1.6% | 6 | 2.8K | 7.5% | 3 | | Aug 2026 | 480 | 1.5% | 6 | 1.9K | 5.9% | 3 | | Sep 2026 | 390 | 1.4% | 6 | 1.9K | 6.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Midea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko”. - **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Midea profile](/demand/nz/brands/midea) - [All chest freezer brands in New Zealand](/demand/nz/categories/nz-chest-freezer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Midea more popular in search? In September 2026, Midea had more branded searches than Beko among chest freezer brands in New Zealand. Midea had about 1,860 branded searches, while Beko had 390. Midea made up 6.9% of all chest freezer brand searches we track, and Beko accounted for 1.4%. ## Cite this page Brandwave. "Beko vs Midea: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/beko-vs-midea This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beko-vs-midea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.