--- title: "Beko vs Electrolux: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Beko or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beko-vs-electrolux" publisher: "Brandwave" --- # Beko vs Electrolux: Which is more popular by branded search in New Zealand? Which is more popular in search, Beko or Electrolux? Compare estimated monthly branded-search demand and Share of Search inside the Home appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Electrolux - **Competitive set**: Home appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Beko Share of Search**: 1.9% - **Electrolux Share of Search**: 4.1% ## Which is more popular in search, Beko or Electrolux? - In August 2026, Electrolux had more branded searches than Beko among home appliance brands in New Zealand. Electrolux was estimated to have 6.7K branded searches compared to Beko’s 3.1K, and held a 4.1% Share of Search versus Beko’s 1.9%. - Electrolux was ahead of Beko in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beko’s estimated Share of Search among home appliance brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 2.9K to 3.1K. - Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among home appliance brands in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 6.2K to 6.7K. ## How did search popularity change for New Zealand home appliance brands in August 2026? - In August 2026, Electrolux fell from 8th to 9th among home appliance brands in New Zealand. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 2.1% | 10 | 6.2K | 4.4% | 9 | | Nov 2025 | 3.2K | 2.1% | 10 | 6.8K | 4.4% | 8 | | Dec 2025 | 2.8K | 2% | 10 | 6.7K | 4.9% | 8 | | Jan 2026 | 3.2K | 2.3% | 10 | 7K | 4.9% | 8 | | Feb 2026 | 2.8K | 2.2% | 10 | 5.5K | 4.3% | 8 | | Mar 2026 | 3K | 2.1% | 10 | 6K | 4.1% | 9 | | Apr 2026 | 3K | 2.1% | 10 | 6.6K | 4.6% | 8 | | May 2026 | 3.4K | 2.1% | 10 | 6.6K | 4.1% | 8 | | Jun 2026 | 3.3K | 2% | 10 | 6.8K | 4.2% | 8 | | Jul 2026 | 3.5K | 2% | 10 | 7.3K | 4.3% | 8 | | Aug 2026 | 3.1K | 1.9% | 10 | 6.7K | 4.1% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search terms “beko”, “beko appliances”, “beko com”, “beko dishwasher”, “beko dishwasher nz”, “beko dryer”, “beko fridge”, “beko integrated dishwasher”, “beko near me”, “beko nz”, “beko online”, “beko oven”, “beko stainless steel dishwasher” and “beko washing machine”, summed into one figure. - **Electrolux**: Measured on the search terms “8kg electrolux washing machine”, “double electrolux oven”, “e40 electrolux washing machine”, “electrolux”, “electrolux 9kg washing machine”, “electrolux appliances”, “electrolux co nz”, “electrolux cooktop”, “electrolux dishwasher”, “electrolux dryer”, “electrolux ergorapido”, “electrolux ewf12753”, “electrolux fridge”, “electrolux induction”, “electrolux micro oven”, “electrolux nz”, “electrolux online”, “electrolux oven”, “electrolux powerforce”, “electrolux rangehood”, “electrolux robot vacuum”, “electrolux silent performer”, “electrolux stick vacuum”, “electrolux top loader”, “electrolux ultimate care 300”, “electrolux ultimate care 500”, “electrolux ultimate care 700”, “electrolux ultrasilencer”, “electrolux vacuum”, “electrolux wall oven”, “electrolux washing” and “s bag electrolux”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Electrolux profile](/demand/nz/brands/electrolux) - [All home appliance brands in New Zealand](/demand/nz/categories/nz-home-appliance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beko or Electrolux? In August 2026, Electrolux had more branded searches than Beko among home appliance brands in New Zealand. Electrolux was estimated to have 6.7K branded searches compared to Beko’s 3.1K, and held a 4.1% Share of Search versus Beko’s 1.9%. ## Cite this page Brandwave. "Beko vs Electrolux: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beko-vs-electrolux This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beko-vs-electrolux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.