---
title: "beehiiv vs Ghost: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, beehiiv or Ghost? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/beehiiv-vs-ghost"
publisher: "Brandwave"
---

# beehiiv vs Ghost: Which is more popular by branded search in New Zealand?

Which is more popular in search, beehiiv or Ghost? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: beehiiv and Ghost
- **Competitive set**: Newsletter platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **beehiiv Share of Search**: 3.2%
- **Ghost Share of Search**: 0.63%

## Which is more popular in search, beehiiv or Ghost?

- In August 2026, beehiiv had more branded searches than Ghost among newsletter platforms in New Zealand. beehiiv was estimated to have 360 branded searches compared to Ghost’s 70, and held a 3.2% Share of Search versus Ghost’s 0.63%.
- beehiiv was ahead of Ghost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, beehiiv’s estimated Share of Search among newsletter platforms in New Zealand moved from 3.7% to 3.2%, and its estimated monthly branded searches moved from 300 to 360.
- Across the 11 months ending August 2026, Ghost’s estimated Share of Search among newsletter platforms in New Zealand moved from 1.2% to 0.63%, and its estimated monthly branded searches moved from 100 to 70.

## How did search popularity change for New Zealand newsletter platforms in August 2026?

- Estimated monthly branded searches for beehiiv in New Zealand rose 20% over 11 measured months, from 300 to 360 in August 2026.
- Estimated monthly branded searches for Ghost in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Month by month

| Month | beehiiv estimated searches | beehiiv Share of Search | beehiiv rank | Ghost estimated searches | Ghost Share of Search | Ghost rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 300 | 3.7% | 2 | 100 | 1.2% | 4 |
| Nov 2025 | 300 | 3.8% | 2 | 90 | 1.1% | 5 |
| Dec 2025 | 280 | 3.6% | 2 | 90 | 1.2% | 5 |
| Jan 2026 | 280 | 2.5% | 2 | 80 | 0.71% | 5 |
| Feb 2026 | 290 | 3.1% | 2 | 100 | 1.1% | 4 |
| Mar 2026 | 340 | 3% | 2 | 100 | 0.88% | 5 |
| Apr 2026 | 420 | 3.6% | 2 | 110 | 0.95% | 4 |
| May 2026 | 420 | 3.6% | 2 | 110 | 0.96% | 4 |
| Jun 2026 | 350 | 3.1% | 2 | 80 | 0.71% | 5 |
| Jul 2026 | 300 | 3.2% | 2 | 80 | 0.86% | 4 |
| Aug 2026 | 360 | 3.2% | 2 | 70 | 0.63% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using beehiiv’s and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **beehiiv**: Measured on the search terms “beehiiv”, “beehiiv com” and “beehiiv newsletter”, summed into one figure.
- **Ghost**: Measured on the search terms “ghost blog”, “ghost cms”, “ghost newsletter” and “ghost publishing”, summed into one figure.

- [beehiiv profile](/demand/nz/brands/beehiiv)
- [Ghost profile](/demand/nz/brands/ghost)
- [All newsletter platforms in New Zealand](/demand/nz/categories/nz-newsletter-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, beehiiv or Ghost?

In August 2026, beehiiv had more branded searches than Ghost among newsletter platforms in New Zealand. beehiiv was estimated to have 360 branded searches compared to Ghost’s 70, and held a 3.2% Share of Search versus Ghost’s 0.63%.

## Cite this page

Brandwave. "beehiiv vs Ghost: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beehiiv-vs-ghost

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beehiiv-vs-ghost. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.