--- title: "Beefeater vs Masport: Which is searched more in New Zealand?" description: "Is Beefeater or Masport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beefeater-vs-masport" publisher: "Brandwave" --- # Beefeater vs Masport: Which is searched more in New Zealand? Is Beefeater or Masport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beefeater and Masport - **Competitive set**: BBQ brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beefeater Share of Search**: 1.4% - **Masport Share of Search**: 8.5% ## Is Beefeater or Masport more popular in search? - In September 2026, Masport had more branded searches than Beefeater among BBQ brands in New Zealand. Masport had about 1,320 branded searches, while Beefeater had 220. Masport made up 8.5% of all BBQ brand searches we track, and Beefeater accounted for 1.4%. - Masport was ahead of Beefeater in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beefeater’s share of searches among BBQ brands in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches held steady at 220. - Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beefeater did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ziegler & Brown | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gasmate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Traeger | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy in New Zealand?": 1. Weber, 2. Masport, 3. Ziegler & Brown - Asked ChatGPT "What are the best BBQ brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Everdure, 5. Gasmate - Asked ChatGPT "What's the best BBQ brand in New Zealand for outdoor cooking?": 1. Weber, 2. Ziegler & Brown, 3. Traeger, 4. Masport - Searched Google, AI Overview "best bbq": named none of the brands we track - Searched Google, AI Overview "gas bbq nz": 1. Weber, 2. Gasmate, 3. Matador Not named in any answer: Beefeater. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand BBQ brands in September 2026? - In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches. - In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%. ## Month by month | Month | Beefeater estimated searches | Beefeater Share of Search | Beefeater rank | Masport estimated searches | Masport Share of Search | Masport rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 1.2% | 8 | 1.6K | 8.8% | 4 | | Nov 2025 | 330 | 1.1% | 7 | 1.7K | 6% | 4 | | Dec 2025 | 330 | 1.1% | 7 | 1.2K | 3.8% | 6 | | Jan 2026 | 220 | 1.1% | 7 | 1.4K | 7.3% | 4 | | Feb 2026 | 150 | 1.3% | 7 | 1.4K | 11.8% | 2 | | Mar 2026 | 100 | 0.95% | 7 | 1.8K | 17.4% | 2 | | Apr 2026 | 100 | 0.92% | 7 | 2K | 18.3% | 2 | | May 2026 | 120 | 1.2% | 7 | 1.8K | 18.5% | 2 | | Jun 2026 | 100 | 1.1% | 7 | 1.8K | 20.3% | 2 | | Jul 2026 | 90 | 0.92% | 7 | 1.7K | 17.5% | 2 | | Aug 2026 | 120 | 1% | 7 | 1.7K | 13.9% | 2 | | Sep 2026 | 220 | 1.4% | 7 | 1.3K | 8.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Beefeater’s and Masport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beefeater**: Measured on the search terms “beefeater bbq” and “beefeater grill”, summed into one figure. - **Masport**: Measured on the search terms “masport”, “masport fires” and “masport heating”, summed into one figure. - [Beefeater profile](/demand/nz/brands/beefeater) - [Masport profile](/demand/nz/brands/masport) - [All BBQ brands in New Zealand](/demand/nz/categories/nz-bbq-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beefeater or Masport more popular in search? In September 2026, Masport had more branded searches than Beefeater among BBQ brands in New Zealand. Masport had about 1,320 branded searches, while Beefeater had 220. Masport made up 8.5% of all BBQ brand searches we track, and Beefeater accounted for 1.4%. ## Cite this page Brandwave. "Beefeater vs Masport: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/beefeater-vs-masport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beefeater-vs-masport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.