--- title: "BedsRus vs Emma Sleep: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BedsRus or Emma Sleep? Compare estimated monthly branded-search demand and Share of Search inside the bed and mattress retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beds-r-us-vs-emma-sleep" publisher: "Brandwave" --- # BedsRus vs Emma Sleep: Which is more popular by branded search in New Zealand? Which is more popular in search, BedsRus or Emma Sleep? Compare estimated monthly branded-search demand and Share of Search inside the bed and mattress retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BedsRus and Emma Sleep - **Competitive set**: bed and mattress retailers - **Market**: New Zealand - **Month measured**: Aug 2026 - **BedsRus Share of Search**: 35.8% - **Emma Sleep Share of Search**: 1.3% ## Which is more popular in search, BedsRus or Emma Sleep? - In August 2026, BedsRus had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. BedsRus was estimated to have 23.8K branded searches compared to Emma Sleep’s 870, and held a 35.8% Share of Search versus Emma Sleep’s 1.3%. - BedsRus was ahead of Emma Sleep in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BedsRus’ estimated Share of Search among bed and mattress retailers in New Zealand moved from 32.4% to 35.8%, and its estimated monthly branded searches moved from 24.9K to 23.8K. - Across the 11 months ending August 2026, Emma Sleep’s estimated Share of Search among bed and mattress retailers in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.2K to 870. ## How did search popularity change for New Zealand bed and mattress retailers in August 2026? - In August 2026, BedsRus gained estimated Share of Search among bed and mattress retailers in New Zealand, from 35.3% to 35.8%. - Estimated monthly branded searches for Emma Sleep in New Zealand fell 27.5% over 11 measured months, from 1.2K to 870 in August 2026. ## Month by month | Month | BedsRus estimated searches | BedsRus Share of Search | BedsRus rank | Emma Sleep estimated searches | Emma Sleep Share of Search | Emma Sleep rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.9K | 32.4% | 2 | 1.2K | 1.6% | 6 | | Nov 2025 | 26.1K | 31.5% | 2 | 1.2K | 1.5% | 6 | | Dec 2025 | 22.8K | 31.7% | 2 | 1.1K | 1.5% | 6 | | Jan 2026 | 25.9K | 34.6% | 2 | 1.3K | 1.7% | 6 | | Feb 2026 | 21.6K | 36.1% | 2 | 900 | 1.5% | 6 | | Mar 2026 | 22.8K | 33.3% | 2 | 1K | 1.5% | 6 | | Apr 2026 | 23.2K | 32.8% | 2 | 1.2K | 1.7% | 6 | | May 2026 | 27.9K | 36.6% | 2 | 1.1K | 1.5% | 6 | | Jun 2026 | 24.3K | 33.9% | 2 | 1.1K | 1.6% | 6 | | Jul 2026 | 25.6K | 35.3% | 2 | 1K | 1.4% | 6 | | Aug 2026 | 23.8K | 35.8% | 2 | 870 | 1.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BedsRus’ and Emma Sleep’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BedsRus**: Measured on the search terms “Beds R Us”, “beds r us albany”, “beds r us ashburton”, “beds r us auckland”, “beds r us blenheim”, “beds r us botany”, “beds r us bunk beds”, “beds r us cambridge”, “beds r us chch”, “beds r us christchurch”, “beds r us dunedin”, “beds r us gisborne”, “beds r us gore”, “beds r us greymouth”, “beds r us hamilton”, “beds r us hamilton nz”, “beds r us hastings”, “beds r us hawera”, “beds r us headboards”, “beds r us invercargill”, “beds r us kapiti”, “beds r us kerikeri”, “beds r us king single”, “beds r us lower hutt”, “beds r us manukau”, “beds r us masterton”, “beds r us mattress”, “beds r us morrinsville”, “beds r us mount maunganui”, “beds r us mt wellington”, “beds r us napier”, “beds r us near me”, “beds r us nelson”, “beds r us new lynn”, “beds r us new plymouth”, “beds r us new zealand”, “beds r us newmarket”, “beds r us nz”, “beds r us oamaru”, “beds r us palmerston north”, “beds r us pillows”, “beds r us porirua”, “beds r us pukekohe”, “beds r us queenstown”, “beds r us ravenswood”, “beds r us rotorua”, “beds r us sale”, “beds r us silverdale”, “beds r us sleepyhead”, “beds r us taupo”, “beds r us tauranga”, “beds r us te awamutu”, “beds r us te rapa”, “beds r us thames”, “beds r us timaru”, “beds r us waihi”, “beds r us wairau”, “beds r us wairau park”, “beds r us wanaka”, “beds r us warkworth”, “beds r us wellington”, “beds r us westgate”, “beds r us whangamata”, “beds r us whanganui”, “beds r us whangarei”, “beds r us whitianga”, “bedsrus”, “bedsrus auckland”, “bedsrus botany”, “bedsrus cambridge”, “bedsrus christchurch”, “bedsrus co nz”, “bedsrus dunedin”, “bedsrus invercargill”, “bedsrus lower hutt”, “bedsrus manukau”, “bedsrus mattress”, “bedsrus near me”, “bedsrus new lynn”, “bedsrus new plymouth”, “bedsrus newmarket”, “bedsrus nz”, “bedsrus porirua”, “bedsrus pukekohe”, “bedsrus queenstown”, “bedsrus tauranga”, “bedsrus wanaka”, “bedsrus wellington” and “bedsrus whangarei”, summed into one figure. - **Emma Sleep**: Measured on the search terms “emma bed”, “emma mattress”, “emma mattress nz”, “emma original mattress”, “emma queen mattress”, “emma sleep”, “emma sleep mattress”, “emma sleep nz”, “emmabeds”, “emmas beds” and “emmasleep mattress”, summed into one figure. - [BedsRus profile](/demand/nz/brands/beds-r-us) - [Emma Sleep profile](/demand/nz/brands/emma-sleep) - [All bed and mattress retailers in New Zealand](/demand/nz/categories/nz-bed-and-mattress-retailers): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BedsRus or Emma Sleep? In August 2026, BedsRus had more branded searches than Emma Sleep among bed and mattress retailers in New Zealand. BedsRus was estimated to have 23.8K branded searches compared to Emma Sleep’s 870, and held a 35.8% Share of Search versus Emma Sleep’s 1.3%. ## Cite this page Brandwave. "BedsRus vs Emma Sleep: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beds-r-us-vs-emma-sleep This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beds-r-us-vs-emma-sleep. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.