--- title: "Beca vs Red Jacket: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Beca or Red Jacket? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beca-vs-red-jacket" publisher: "Brandwave" --- # Beca vs Red Jacket: Which is more popular by branded search in New Zealand? Which is more popular in search, Beca or Red Jacket? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth civil and structural engineering consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beca and Red Jacket - **Competitive set**: New Plymouth civil and structural engineering consultancies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Beca Share of Search**: 99.4% - **Red Jacket Share of Search**: 0.58% ## Which is more popular in search, Beca or Red Jacket? - In August 2026, Beca had more branded searches than Red Jacket among new plymouth civil and structural engineering consultancies in New Zealand. Beca was estimated to have 13.8K branded searches compared to Red Jacket’s 80, and held a 99.4% Share of Search versus Red Jacket’s 0.58%. - Beca was ahead of Red Jacket in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beca’s estimated Share of Search among new plymouth civil and structural engineering consultancies in New Zealand moved from 99.1% to 99.4%, and its estimated monthly branded searches moved from 13.5K to 13.8K. - Across the 11 months ending August 2026, Red Jacket’s estimated Share of Search among new plymouth civil and structural engineering consultancies in New Zealand moved from 0.66% to 0.58%, and its estimated monthly branded searches moved from 90 to 80. ## How did search popularity change for New Zealand new plymouth civil and structural engineering consultancies in August 2026? - Estimated monthly branded searches for Red Jacket in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026. ## Month by month | Month | Beca estimated searches | Beca Share of Search | Beca rank | Red Jacket estimated searches | Red Jacket Share of Search | Red Jacket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.5K | 99.1% | 1 | 90 | 0.66% | 2 | | Nov 2025 | 13.6K | 99.1% | 1 | 100 | 0.73% | 2 | | Dec 2025 | 10.9K | 98.9% | 1 | 90 | 0.82% | 2 | | Jan 2026 | 11K | 98.6% | 1 | 130 | 1.2% | 2 | | Feb 2026 | 13.6K | 98.9% | 1 | 120 | 0.87% | 2 | | Mar 2026 | 17.3K | 99.3% | 1 | 110 | 0.63% | 2 | | Apr 2026 | 13.9K | 98.9% | 1 | 120 | 0.85% | 2 | | May 2026 | 13.9K | 99.1% | 1 | 100 | 0.71% | 2 | | Jun 2026 | 13.7K | 99.3% | 1 | 80 | 0.58% | 2 | | Jul 2026 | 14.1K | 99.2% | 1 | 70 | 0.49% | 2 | | Aug 2026 | 13.8K | 99.4% | 1 | 80 | 0.58% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beca’s and Red Jacket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beca**: Measured on the search terms “beca”, “beca civil engineering”, “beca com”, “beca consultants”, “beca dunedin”, “beca engineering”, “beca infrastructure”, “beca near me”, “beca nelson”, “beca new plymouth”, “beca new zealand”, “beca nz”, “beca palmerston north”, “beca structural engineering” and “beca.com”, summed into one figure. - **Red Jacket**: Measured on the search terms “red jacket engineering” and “red jacket new plymouth”, summed into one figure. - [Beca profile](/demand/nz/brands/beca) - [Red Jacket profile](/demand/nz/brands/red-jacket) - [All new plymouth civil and structural engineering consultancies in New Zealand](/demand/nz/categories/nz-new-plymouth-civil-and-structural-engineering-consultancies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beca or Red Jacket? In August 2026, Beca had more branded searches than Red Jacket among new plymouth civil and structural engineering consultancies in New Zealand. Beca was estimated to have 13.8K branded searches compared to Red Jacket’s 80, and held a 99.4% Share of Search versus Red Jacket’s 0.58%. ## Cite this page Brandwave. "Beca vs Red Jacket: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beca-vs-red-jacket This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beca-vs-red-jacket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.