--- title: "Beautyblender vs Morphe: Which is searched more in New Zealand?" description: "Is Beautyblender or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beautyblender-vs-morphe" publisher: "Brandwave" --- # Beautyblender vs Morphe: Which is searched more in New Zealand? Is Beautyblender or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Makeup brush brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beautyblender and Morphe - **Competitive set**: Makeup brush brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beautyblender Share of Search**: 10.1% - **Morphe Share of Search**: 12.9% ## Is Beautyblender or Morphe more popular in search? - In September 2026, Morphe had more branded searches than Beautyblender among makeup brush brands in New Zealand. Morphe had about 920 branded searches, while Beautyblender had 720. Morphe made up 12.9% of all makeup brush brand searches we track, and Beautyblender accounted for 10.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Beautyblender took it in January 2026, Morphe took it in February 2026. - Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands in New Zealand moved from 9% to 10.1%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands in New Zealand moved from 10.7% to 12.9%, and its estimated monthly branded searches moved from 700 to 920. ## Top makeup brush brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Morphe was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beautyblender did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Real Techniques | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | MAC | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Morphe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Beautyblender | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about makeup brush brands - Asked ChatGPT "Which makeup brush brand should I buy in New Zealand?": 1. Real Techniques, 2. Morphe, 3. MAC - Asked ChatGPT "What are the best makeup brush brands in New Zealand?": 1. Real Techniques, 2. MAC, 3. Morphe - Asked ChatGPT "What's the best makeup brush brand in New Zealand for smooth blending?": 1. Real Techniques, 2. MAC - Searched Google, AI Overview "best makeup brushes": 1. Real Techniques - Searched Google, AI Overview "foundation brush nz": named none of the brands we track Not named in any answer: Beautyblender. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand makeup brush brands in September 2026? - In September 2026, Beautyblender overtook Real Techniques to rank 3rd among makeup brush brands in New Zealand, with 10.1% of the searches. - Estimated monthly branded searches for Morphe in New Zealand rose 31.4% over 12 measured months, from 700 to 920 in September 2026. ## Month by month | Month | Beautyblender estimated searches | Beautyblender Share of Search | Beautyblender rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 9% | 3 | 700 | 10.7% | 2 | | Nov 2025 | 720 | 8.8% | 3 | 730 | 8.9% | 2 | | Dec 2025 | 720 | 9.8% | 3 | 870 | 11.8% | 2 | | Jan 2026 | 590 | 10.4% | 2 | 580 | 10.2% | 3 | | Feb 2026 | 390 | 7.7% | 3 | 590 | 11.7% | 2 | | Mar 2026 | 480 | 8.4% | 3 | 550 | 9.6% | 2 | | Apr 2026 | 480 | 8.5% | 3 | 700 | 12.4% | 2 | | May 2026 | 480 | 7.8% | 3 | 710 | 11.5% | 2 | | Jun 2026 | 480 | 8% | 4 | 720 | 12% | 2 | | Jul 2026 | 590 | 8.4% | 3 | 890 | 12.7% | 2 | | Aug 2026 | 590 | 8.8% | 4 | 830 | 12.4% | 2 | | Sep 2026 | 720 | 10.1% | 3 | 920 | 12.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Beautyblender’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beautyblender**: Measured on the search term “beautyblender”. - **Morphe**: Measured on the search terms “morphe concealer”, “morphe eye brushes”, “morphe foundation”, “morphe lipstick”, “morphe makeup”, “morphe mascara” and “morphe setting spray”, summed into one figure. - [Beautyblender profile](/demand/nz/brands/beautyblender) - [Morphe profile](/demand/nz/brands/morphe) - [All makeup brush brands in New Zealand](/demand/nz/categories/nz-makeup-brush-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beautyblender or Morphe more popular in search? In September 2026, Morphe had more branded searches than Beautyblender among makeup brush brands in New Zealand. Morphe had about 920 branded searches, while Beautyblender had 720. Morphe made up 12.9% of all makeup brush brand searches we track, and Beautyblender accounted for 10.1%. ## Cite this page Brandwave. "Beautyblender vs Morphe: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/beautyblender-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beautyblender-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.