--- title: "Beauty of Joseon vs Bondi Sands: Which is searched more in New Zealand?" description: "Is Beauty of Joseon or Bondi Sands more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beauty-of-joseon-vs-bondi-sands" publisher: "Brandwave" --- # Beauty of Joseon vs Bondi Sands: Which is searched more in New Zealand? Is Beauty of Joseon or Bondi Sands more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SPF brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beauty of Joseon and Bondi Sands - **Competitive set**: SPF brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beauty of Joseon Share of Search**: 9.5% - **Bondi Sands Share of Search**: 3.4% ## Is Beauty of Joseon or Bondi Sands more popular in search? - In September 2026, Beauty of Joseon had more branded searches than Bondi Sands among SPF brands in New Zealand. Beauty of Joseon had about 8,090 branded searches, while Bondi Sands had 2,880. Beauty of Joseon made up 9.5% of all SPF brand searches we track, and Bondi Sands accounted for 3.4%. - Beauty of Joseon was ahead of Bondi Sands in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beauty of Joseon’s share of searches among SPF brands in New Zealand moved from 6.6% to 9.5%, and its estimated monthly branded searches moved from 4.8K to 8.1K. - Across the 12 months ending September 2026, Bondi Sands’ share of searches among SPF brands in New Zealand moved from 4.7% to 3.4%, and its estimated monthly branded searches moved from 3.4K to 2.9K. ## Top SPF brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bondi Sands was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Beauty of Joseon did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Roche-Posay | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Skinnies | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Bondi Sands | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | CeraVe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SPF brands - Asked ChatGPT "Which SPF brand should I buy in New Zealand?": 1. La Roche-Posay - Asked ChatGPT "What are the best SPF brands in New Zealand?": 1. La Roche-Posay, 2. Skinnies - Asked ChatGPT "What's the best SPF brand in New Zealand for daily sun protection?": 1. Skinnies, 2. La Roche-Posay - Searched Google, AI Overview "best sunscreen": 1. La Roche-Posay, 2. Bondi Sands - Searched Google, AI Overview "spf 50 sunscreen": 1. La Roche-Posay, 2. Bondi Sands, 3. COSRX Not named in any answer: CeraVe, Beauty of Joseon and Eucerin. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand SPF brands in September 2026? - In September 2026, Beauty of Joseon gained share of searches among SPF brands in New Zealand, from 8.9% to 9.5%. - Bondi Sands’ share of searches among SPF brands in New Zealand has gained ground for 3 months in a row, from 2.7% to 3.4% in September 2026. ## Month by month | Month | Beauty of Joseon estimated searches | Beauty of Joseon Share of Search | Beauty of Joseon rank | Bondi Sands estimated searches | Bondi Sands Share of Search | Bondi Sands rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.8K | 6.6% | 5 | 3.4K | 4.7% | 6 | | Nov 2025 | 6.6K | 8.5% | 4 | 4.2K | 5.3% | 6 | | Dec 2025 | 5.4K | 7.9% | 5 | 3.4K | 5% | 6 | | Jan 2026 | 6.1K | 8.7% | 5 | 2.2K | 3.2% | 6 | | Feb 2026 | 4.5K | 7.2% | 5 | 1.9K | 3% | 6 | | Mar 2026 | 5.3K | 8.1% | 5 | 1.9K | 2.9% | 6 | | Apr 2026 | 5.4K | 7.7% | 5 | 1.9K | 2.7% | 6 | | May 2026 | 6.2K | 8.6% | 5 | 1.9K | 2.6% | 6 | | Jun 2026 | 6.3K | 8.8% | 5 | 2K | 2.7% | 6 | | Jul 2026 | 6.3K | 8.7% | 5 | 2K | 2.7% | 6 | | Aug 2026 | 6.7K | 8.9% | 5 | 2.3K | 3.1% | 6 | | Sep 2026 | 8.1K | 9.5% | 5 | 2.9K | 3.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Beauty of Joseon’s and Bondi Sands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beauty of Joseon**: Measured on the search terms “beauty of joseon”, “beauty of joseon cleanser”, “beauty of joseon cream”, “beauty of joseon moisturizer”, “beauty of joseon serum” and “beauty of joseon sunscreen”, summed into one figure. - **Bondi Sands**: Measured on the search terms “Bondi Sands”, “bondi sands aero”, “bondi sands dark”, “bondi sands express”, “bondi sands foam”, “bondi sands foam tanner”, “bondi sands pure”, “bondi sands tanner” and “bondi sands tanning foam”, summed into one figure. - [Beauty of Joseon profile](/demand/nz/brands/beauty-of-joseon) - [Bondi Sands profile](/demand/nz/brands/bondi-sands) - [All SPF brands in New Zealand](/demand/nz/categories/nz-spf-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beauty of Joseon or Bondi Sands more popular in search? In September 2026, Beauty of Joseon had more branded searches than Bondi Sands among SPF brands in New Zealand. Beauty of Joseon had about 8,090 branded searches, while Bondi Sands had 2,880. Beauty of Joseon made up 9.5% of all SPF brand searches we track, and Bondi Sands accounted for 3.4%. ## Cite this page Brandwave. "Beauty of Joseon vs Bondi Sands: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/beauty-of-joseon-vs-bondi-sands This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beauty-of-joseon-vs-bondi-sands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.