--- title: "Beats vs Bose: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Beats or Bose? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beats-vs-bose" publisher: "Brandwave" --- # Beats vs Bose: Which is more popular by branded search in New Zealand? Which is more popular in search, Beats or Bose? Compare estimated monthly branded-search demand and Share of Search inside the Headphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beats and Bose - **Competitive set**: Headphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Beats Share of Search**: 1.9% - **Bose Share of Search**: 7.1% ## Which is more popular in search, Beats or Bose? - In August 2026, Bose had more branded searches than Beats among headphone brands in New Zealand. Bose was estimated to have 17.9K branded searches compared to Beats’ 4.7K, and held a 7.1% Share of Search versus Beats’ 1.9%. - Bose was ahead of Beats in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Beats’ estimated Share of Search among headphone brands in New Zealand moved from 2.1% to 1.9%, and its estimated monthly branded searches moved from 4.9K to 4.7K. - Across the 11 months ending August 2026, Bose’s estimated Share of Search among headphone brands in New Zealand moved from 7.9% to 7.1%, and its estimated monthly branded searches moved from 18K to 17.9K. ## How did search popularity change for New Zealand headphone brands in August 2026? - Beats’ estimated Share of Search among headphone brands in New Zealand has lost ground for 3 months in a row, from 2.4% to 1.9% in August 2026. ## Month by month | Month | Beats estimated searches | Beats Share of Search | Beats rank | Bose estimated searches | Bose Share of Search | Bose rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.9K | 2.1% | 7 | 18K | 7.9% | 4 | | Nov 2025 | 5.6K | 1.9% | 7 | 23.8K | 8.2% | 4 | | Dec 2025 | 5.8K | 1.9% | 7 | 23.2K | 7.5% | 4 | | Jan 2026 | 4.2K | 2% | 7 | 15.3K | 7.3% | 4 | | Feb 2026 | 4.3K | 2.4% | 7 | 12.3K | 6.7% | 4 | | Mar 2026 | 4.5K | 2.1% | 7 | 14.1K | 6.7% | 4 | | Apr 2026 | 4.7K | 2.3% | 7 | 14.7K | 7.2% | 4 | | May 2026 | 5.6K | 2.4% | 6 | 16.8K | 7.3% | 4 | | Jun 2026 | 5.5K | 2.3% | 7 | 17.1K | 7.2% | 4 | | Jul 2026 | 5.4K | 2.3% | 7 | 16.7K | 7% | 4 | | Aug 2026 | 4.7K | 1.9% | 7 | 17.9K | 7.1% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Beats’ and Bose’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beats**: Measured on the search terms “beats anc headphones”, “beats audio headphones”, “beats by dre”, “beats by dre earbuds”, “beats earbuds”, “beats headphones”, “beats headphones wireless studio 3”, “beats over ear headphones”, “beats pro headphones”, “beats studio 3 headphones”, “beats studio pro headphones”, “beats wireless headphones” and “binaural beats headphones”, summed into one figure. - **Bose**: Measured on the search terms “bose”, “bose bluetooth speaker”, “bose cancelling headphones”, “bose co nz”, “bose ear phones”, “bose earbuds”, “bose earphones”, “bose near me”, “bose nz”, “bose online”, “bose open earbuds”, “bose qc”, “bose qc earbuds”, “bose qc headphones”, “bose soundbar”, “bose soundlink”, “bose soundlink flex”, “bose speakers” and “bose tv speaker”, summed into one figure. - [Beats profile](/demand/nz/brands/beats) - [Bose profile](/demand/nz/brands/bose) - [All headphone brands in New Zealand](/demand/nz/categories/nz-headphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Beats or Bose? In August 2026, Bose had more branded searches than Beats among headphone brands in New Zealand. Bose was estimated to have 17.9K branded searches compared to Beats’ 4.7K, and held a 7.1% Share of Search versus Beats’ 1.9%. ## Cite this page Brandwave. "Beats vs Bose: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/beats-vs-bose This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beats-vs-bose. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.