--- title: "Bearpaw vs The Sheepskin Factory: Which is searched more in New Zealand?" description: "Is Bearpaw or The Sheepskin Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bearpaw-vs-the-sheepskin-factory" publisher: "Brandwave" --- # Bearpaw vs The Sheepskin Factory: Which is searched more in New Zealand? Is Bearpaw or The Sheepskin Factory more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sheepskin and ugg boot brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bearpaw and The Sheepskin Factory - **Competitive set**: Sheepskin and ugg boot brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bearpaw Share of Search**: 0.16% - **The Sheepskin Factory Share of Search**: 1.9% ## Is Bearpaw or The Sheepskin Factory more popular in search? - In September 2026, The Sheepskin Factory had more branded searches than Bearpaw among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while Bearpaw had 50. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and Bearpaw accounted for 0.16%. - The Sheepskin Factory was ahead of Bearpaw in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bearpaw’s share of searches among sheepskin and ugg boot brands in New Zealand held steady at 0.16%, and its estimated monthly branded searches held steady at 50. - Across the 12 months ending September 2026, The Sheepskin Factory’s share of searches among sheepskin and ugg boot brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 480 to 590. ## Top sheepskin and ugg boot brands in ChatGPT and Google AI Overviews In three ChatGPT questions, The Sheepskin Factory appeared in all three answers. Bearpaw did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | EMU Australia | 1st | 3 of 3 | 3 of 3 | | UGG | 2nd | 3 of 3 | 3 of 3 | | The Sheepskin Factory | 3rd | 3 of 3 | 3 of 3 | | Ugg Australia Since 1974 | 4th | 1 of 3 | 1 of 3 | | Bearpaw | Not ranked | 0 of 3 | 0 of 3 | | Mou | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about sheepskin and ugg boot brands - Asked ChatGPT "Which sheepskin boot brand should I buy in New Zealand?": 1. EMU Australia, 2. UGG, 3. Ugg Australia Since 1974, 4. The Sheepskin Factory - Asked ChatGPT "What are the best sheepskin boot brands in New Zealand?": 1. The Sheepskin Factory, 2. UGG, 3. EMU Australia - Asked ChatGPT "What's the best sheepskin boot brand in New Zealand for cold weather?": 1. EMU Australia, 2. UGG, 3. The Sheepskin Factory Not named in any answer: Bearpaw and Mou. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sheepskin and ugg boot brands in September 2026? - In September 2026, The Sheepskin Factory rose from 3rd to 2nd among sheepskin and ugg boot brands in New Zealand. ## Month by month | Month | Bearpaw estimated searches | Bearpaw Share of Search | Bearpaw rank | The Sheepskin Factory estimated searches | The Sheepskin Factory Share of Search | The Sheepskin Factory rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.16% | 5 | 480 | 1.6% | 2 | | Nov 2025 | 70 | 0.16% | 5 | 590 | 1.3% | 3 | | Dec 2025 | 70 | 0.13% | 5 | 720 | 1.4% | 3 | | Jan 2026 | 80 | 0.22% | 5 | 590 | 1.6% | 2 | | Feb 2026 | 60 | 0.19% | 5 | 590 | 1.9% | 2 | | Mar 2026 | 70 | 0.18% | 5 | 880 | 2.2% | 2 | | Apr 2026 | 80 | 0.16% | 5 | 720 | 1.5% | 4 | | May 2026 | 110 | 0.19% | 5 | 880 | 1.5% | 3 | | Jun 2026 | 120 | 0.24% | 5 | 880 | 1.8% | 3 | | Jul 2026 | 130 | 0.26% | 5 | 720 | 1.5% | 3 | | Aug 2026 | 80 | 0.17% | 5 | 720 | 1.5% | 3 | | Sep 2026 | 50 | 0.16% | 5 | 590 | 1.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Bearpaw’s and The Sheepskin Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bearpaw**: Measured on the search terms “bearpaw”, “bearpaw boots”, “bearpaw sheepskin boots” and “bearpaw slippers”, summed into one figure. - **The Sheepskin Factory**: Measured on the search term “the sheepskin factory”. - [Bearpaw profile](/demand/nz/brands/bearpaw) - [The Sheepskin Factory profile](/demand/nz/brands/the-sheepskin-factory) - [All sheepskin and ugg boot brands in New Zealand](/demand/nz/categories/nz-sheepskin-boot-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bearpaw or The Sheepskin Factory more popular in search? In September 2026, The Sheepskin Factory had more branded searches than Bearpaw among sheepskin and ugg boot brands in New Zealand. The Sheepskin Factory had about 590 branded searches, while Bearpaw had 50. The Sheepskin Factory made up 1.9% of all sheepskin and ugg boot brand searches we track, and Bearpaw accounted for 0.16%. ## Cite this page Brandwave. "Bearpaw vs The Sheepskin Factory: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bearpaw-vs-the-sheepskin-factory This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bearpaw-vs-the-sheepskin-factory. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.