--- title: "Bear & Moo vs Cotton On Kids: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bear & Moo or Cotton On Kids? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bear-and-moo-vs-cotton-on-kids" publisher: "Brandwave" --- # Bear & Moo vs Cotton On Kids: Which is more popular by branded search in New Zealand? Which is more popular in search, Bear & Moo or Cotton On Kids? Compare estimated monthly branded-search demand and Share of Search inside the Kids clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bear & Moo and Cotton On Kids - **Competitive set**: Kids clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bear & Moo Share of Search**: 10.3% - **Cotton On Kids Share of Search**: 39.3% ## Which is more popular in search, Bear & Moo or Cotton On Kids? - In August 2026, Cotton On Kids had more branded searches than Bear & Moo among kids clothing brands in New Zealand. Cotton On Kids was estimated to have 22.2K branded searches compared to Bear & Moo’s 5.8K, and held a 39.3% Share of Search versus Bear & Moo’s 10.3%. - Cotton On Kids was ahead of Bear & Moo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bear & Moo’s estimated Share of Search among kids clothing brands in New Zealand moved from 16% to 10.3%, and its estimated monthly branded searches moved from 8.6K to 5.8K. - Across the 11 months ending August 2026, Cotton On Kids’ estimated Share of Search among kids clothing brands in New Zealand moved from 41.1% to 39.3%, and its estimated monthly branded searches held steady at 22.2K. ## How did search popularity change for New Zealand kids clothing brands in August 2026? - In August 2026, Jamie Kay overtook Cotton On Kids to take the highest estimated Share of Search among kids clothing brands in New Zealand, at 47.7%. - In August 2026, Bear & Moo lost estimated Share of Search among kids clothing brands in New Zealand, from 13.5% to 10.3%. - In August 2026, Cotton On Kids lost estimated Share of Search among kids clothing brands in New Zealand, from 42.2% to 39.3%. ## Month by month | Month | Bear & Moo estimated searches | Bear & Moo Share of Search | Bear & Moo rank | Cotton On Kids estimated searches | Cotton On Kids Share of Search | Cotton On Kids rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.6K | 16% | 3 | 22.2K | 41.1% | 1 | | Nov 2025 | 12.8K | 16.2% | 3 | 33.1K | 42% | 1 | | Dec 2025 | 5.8K | 10.6% | 3 | 27.1K | 49.6% | 1 | | Jan 2026 | 7K | 16.1% | 3 | 14.8K | 33.8% | 2 | | Feb 2026 | 4.7K | 12.5% | 3 | 14.8K | 39.4% | 2 | | Mar 2026 | 4.8K | 8.9% | 3 | 22.2K | 41.4% | 2 | | Apr 2026 | 4.8K | 9.9% | 3 | 22.2K | 46.1% | 1 | | May 2026 | 5.9K | 10.7% | 3 | 22.2K | 40.3% | 2 | | Jun 2026 | 5.8K | 12.2% | 3 | 18.1K | 38.2% | 2 | | Jul 2026 | 5.8K | 13.5% | 3 | 18.1K | 42.2% | 1 | | Aug 2026 | 5.8K | 10.3% | 3 | 22.2K | 39.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bear & Moo’s and Cotton On Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bear & Moo**: Measured on the search terms “bear & moo”, “bear and moo”, “bear and moo nappies”, “bear and moo reusable nappies”, “bear and moo swim nappy”, “bear moo” and “bearmoo”, summed into one figure. - **Cotton On Kids**: Measured on the search term “cotton on kids”. - [Bear & Moo profile](/demand/nz/brands/bear-and-moo) - [Cotton On Kids profile](/demand/nz/brands/cotton-on-kids) - [All kids clothing brands in New Zealand](/demand/nz/categories/nz-kids-fashion-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bear & Moo or Cotton On Kids? In August 2026, Cotton On Kids had more branded searches than Bear & Moo among kids clothing brands in New Zealand. Cotton On Kids was estimated to have 22.2K branded searches compared to Bear & Moo’s 5.8K, and held a 39.3% Share of Search versus Bear & Moo’s 10.3%. ## Cite this page Brandwave. "Bear & Moo vs Cotton On Kids: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bear-and-moo-vs-cotton-on-kids This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bear-and-moo-vs-cotton-on-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.