--- title: "Beacons vs Milkshake: Which is searched more in New Zealand?" description: "Is Beacons or Milkshake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link in bio tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/beacons-vs-milkshake" publisher: "Brandwave" --- # Beacons vs Milkshake: Which is searched more in New Zealand? Is Beacons or Milkshake more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Link in bio tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beacons and Milkshake - **Competitive set**: Link in bio tools - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beacons Share of Search**: 2.7% - **Milkshake Share of Search**: 0.13% ## Is Beacons or Milkshake more popular in search? - In September 2026, Beacons had more branded searches than Milkshake among link in bio tools in New Zealand. Beacons had about 210 branded searches, while Milkshake had 10. Beacons made up 2.7% of all link in bio tool searches we track, and Milkshake accounted for 0.13%. - Beacons was ahead of Milkshake in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beacons’ share of searches among link in bio tools in New Zealand moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 170 to 210. - Across the 12 months ending September 2026, Milkshake’s share of searches among link in bio tools in New Zealand moved from 0.25% to 0.13%, and its estimated monthly branded searches moved from 20 to 10. ## Top link in bio tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Beacons appeared in all five answers. Milkshake was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Beacons was listed before Milkshake in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Linktree | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Beacons | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Milkshake | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Lnk.Bio | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Carrd | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Stan Store | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Later Linkin.bio | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about link in bio tools - Asked ChatGPT "Which link in bio tool should I use in New Zealand?": 1. Linktree, 2. Beacons, 3. Stan Store, 4. Lnk.Bio - Asked ChatGPT "What are the best link in bio tools in New Zealand?": 1. Linktree, 2. Beacons, 3. Carrd, 4. Milkshake, 5. Lnk.Bio, 6. Later Linkin.bio - Asked ChatGPT "What's the best link in bio tool in New Zealand for social profile links?": 1. Linktree, 2. Beacons, 3. Carrd - Searched Google, AI Overview "link in bio tool": 1. Linktree, 2. Beacons, 3. Milkshake, 4. Later Linkin.bio - Searched Google, AI Overview "best link in bio": 1. Linktree, 2. Beacons, 3. Lnk.Bio, 4. Milkshake Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand link in bio tools in September 2026? - Estimated monthly branded searches for Beacons in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Milkshake in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Month by month | Month | Beacons estimated searches | Beacons Share of Search | Beacons rank | Milkshake estimated searches | Milkshake Share of Search | Milkshake rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 2.1% | 4 | 20 | 0.25% | 6 | | Nov 2025 | 210 | 2.7% | 4 | 10 | 0.13% | 7 | | Dec 2025 | 210 | 3% | 4 | 20 | 0.28% | 6 | | Jan 2026 | 320 | 3.6% | 4 | 20 | 0.23% | 6 | | Feb 2026 | 320 | 4% | 4 | 20 | 0.25% | 7 | | Mar 2026 | 320 | 3.3% | 4 | 10 | 0.1% | 7 | | Apr 2026 | 390 | 4.6% | 4 | 20 | 0.24% | 6 | | May 2026 | 320 | 3.9% | 4 | 10 | 0.12% | 7 | | Jun 2026 | 320 | 3.9% | 4 | 20 | 0.25% | 6 | | Jul 2026 | 260 | 3.3% | 4 | 20 | 0.26% | 6 | | Aug 2026 | 210 | 2.6% | 4 | 10 | 0.12% | 7 | | Sep 2026 | 210 | 2.7% | 4 | 10 | 0.13% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Beacons’ and Milkshake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beacons**: Measured on the search term “beacons ai”. - **Milkshake**: Measured on the search terms “milkshake app” and “milkshake link in bio”, summed into one figure. - [Beacons profile](/demand/nz/brands/beacons) - [Milkshake profile](/demand/nz/brands/milkshake) - [All link in bio tools in New Zealand](/demand/nz/categories/nz-link-in-bio-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beacons or Milkshake more popular in search? In September 2026, Beacons had more branded searches than Milkshake among link in bio tools in New Zealand. Beacons had about 210 branded searches, while Milkshake had 10. Beacons made up 2.7% of all link in bio tool searches we track, and Milkshake accounted for 0.13%. ## Cite this page Brandwave. "Beacons vs Milkshake: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/beacons-vs-milkshake This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/beacons-vs-milkshake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.