--- title: "Bea DnD Games vs Hobby Lords: Which is more popular in New Zealand?" description: "Is Bea DnD Games or Hobby Lords more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bea-dnd-games-vs-hobby-lords" publisher: "Brandwave" --- # Bea DnD Games vs Hobby Lords: Which is more popular in New Zealand? Is Bea DnD Games or Hobby Lords more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bea DnD Games and Hobby Lords - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **Bea DnD Games Share of Search**: 2.5% - **Hobby Lords Share of Search**: 31.3% ## Is Bea DnD Games or Hobby Lords more popular in search? - In October 2026, Hobby Lords had more branded searches than Bea DnD Games among card and tabletop game stores in New Zealand. Hobby Lords had about 12,300 branded searches, while Bea DnD Games had 1,000. Hobby Lords made up 31.3% of all card and tabletop game store searches we track, and Bea DnD Games accounted for 2.5%. - Hobby Lords was ahead of Bea DnD Games in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Bea DnD Games’ share of searches among card and tabletop game stores in New Zealand moved from 2.4% to 2.5%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending October 2026, Hobby Lords’ share of searches among card and tabletop game stores in New Zealand moved from 25.4% to 31.3%, and its estimated monthly branded searches moved from 9.4K to 12.3K. ## Top card and tabletop game stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bea DnD Games was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hobby Lords was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Bea DnD Games was listed before Hobby Lords in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vagabond Games & Collectables | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Cerberus Games | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Spellbound Games | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Card Merchant | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Bea DnD Games | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Goblin Games | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Hobby Lords | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Shuffle and Cut | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nova Games | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Calico Keep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Gaming DNA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about card and tabletop game stores - Asked ChatGPT "Which card and tabletop game store should I shop at in New Zealand?": 1. Cerberus Games, 2. Goblin Games, 3. Bea DnD Games, 4. Card Merchant - Asked ChatGPT "What are the best card and tabletop game stores in New Zealand?": 1. Vagabond Games & Collectables, 2. Card Merchant, 3. Spellbound Games, 4. Cerberus Games, 5. Bea DnD Games, 6. Hobby Lords - Asked ChatGPT "What's the best card and tabletop game store in New Zealand for tabletop games?": 1. Vagabond Games & Collectables, 2. Spellbound Games - Searched Google, AI Overview "card game stores": 1. Card Merchant Not named in any answer: Shuffle and Cut, Nova Games, Calico Keep and Gaming DNA. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand card and tabletop game stores in October 2026? - In October 2026, Hobby Lords lost share of searches among card and tabletop game stores in New Zealand, from 34.3% to 31.3%. - Estimated monthly branded searches for Bea DnD Games in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in October 2026. ## How has branded search for Bea DnD Games and Hobby Lords changed in New Zealand over the last 12 months? | Month | Bea DnD Games estimated searches | Bea DnD Games Share of Search | Bea DnD Games rank | Hobby Lords estimated searches | Hobby Lords Share of Search | Hobby Lords rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 2.4% | 10 | 9.4K | 25.4% | 2 | | Dec 2025 | 1.3K | 3.5% | 10 | 7.9K | 21.3% | 2 | | Jan 2026 | 1K | 2.5% | 10 | 9.7K | 24.1% | 2 | | Feb 2026 | 1K | 2.9% | 9 | 7.9K | 22.7% | 2 | | Mar 2026 | 880 | 2.6% | 10 | 7.9K | 23% | 2 | | Apr 2026 | 880 | 2.2% | 10 | 11.5K | 28.1% | 1 | | May 2026 | 1K | 2.6% | 10 | 9.7K | 25.2% | 2 | | Jun 2026 | 880 | 2.2% | 10 | 12.3K | 30.6% | 1 | | Jul 2026 | 880 | 2.2% | 10 | 11.8K | 29.6% | 1 | | Aug 2026 | 1K | 2.5% | 10 | 12.3K | 30.3% | 1 | | Sep 2026 | 880 | 2.1% | 10 | 14.5K | 34.3% | 1 | | Oct 2026 | 1K | 2.5% | 10 | 12.3K | 31.3% | 1 | ## How are Bea DnD Games’ and Hobby Lords’ branded searches counted? Brandwave collects information about searches that people make online using Bea DnD Games’ and Hobby Lords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bea DnD Games**: Measured on the search term “bea dnd games”. - **Hobby Lords**: Measured on the search terms “hobby lords” and “hobbylords”, summed into one figure. - [Bea DnD Games profile](/demand/nz/brands/bea-dnd-games) - [Hobby Lords profile](/demand/nz/brands/hobby-lords) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bea DnD Games or Hobby Lords more popular in search? In October 2026, Hobby Lords had more branded searches than Bea DnD Games among card and tabletop game stores in New Zealand. Hobby Lords had about 12,300 branded searches, while Bea DnD Games had 1,000. Hobby Lords made up 31.3% of all card and tabletop game store searches we track, and Bea DnD Games accounted for 2.5%. ## Cite this page Brandwave. "Bea DnD Games vs Hobby Lords: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bea-dnd-games-vs-hobby-lords This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bea-dnd-games-vs-hobby-lords. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.