--- title: "BDO vs McCulloch & Partners: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, BDO or McCulloch & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bdo-new-zealand-vs-mcculloch-partners" publisher: "Brandwave" --- # BDO vs McCulloch & Partners: Which is more popular by branded search in New Zealand? Which is more popular in search, BDO or McCulloch & Partners? Compare estimated monthly branded-search demand and Share of Search inside the Invercargill accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BDO and McCulloch & Partners - **Competitive set**: Invercargill accounting firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **BDO Share of Search**: 79.2% - **McCulloch & Partners Share of Search**: 10% ## Which is more popular in search, BDO or McCulloch & Partners? - In August 2026, BDO had more branded searches than McCulloch & Partners among invercargill accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to McCulloch & Partners’ 470, and held a 79.2% Share of Search versus McCulloch & Partners’ 10%. - BDO was ahead of McCulloch & Partners in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, BDO’s estimated Share of Search among invercargill accounting firms in New Zealand moved from 79.7% to 79.2%, and its estimated monthly branded searches moved from 3.5K to 3.7K. - Across the 11 months ending August 2026, McCulloch & Partners’ estimated Share of Search among invercargill accounting firms in New Zealand moved from 8.4% to 10%, and its estimated monthly branded searches moved from 370 to 470. ## How did search popularity change for New Zealand invercargill accounting firms in August 2026? - In August 2026, BDO gained estimated Share of Search among invercargill accounting firms in New Zealand, from 78.2% to 79.2%. - Estimated monthly branded searches for McCulloch & Partners in New Zealand rose 27% over 11 measured months, from 370 to 470 in August 2026. ## Month by month | Month | BDO estimated searches | BDO Share of Search | BDO rank | McCulloch & Partners estimated searches | McCulloch & Partners Share of Search | McCulloch & Partners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.5K | 79.7% | 1 | 370 | 8.4% | 2 | | Nov 2025 | 3.6K | 79.5% | 1 | 440 | 9.6% | 2 | | Dec 2025 | 2.9K | 81.2% | 1 | 300 | 8.4% | 2 | | Jan 2026 | 2.9K | 78.4% | 1 | 300 | 8.2% | 2 | | Feb 2026 | 3.6K | 80.6% | 1 | 370 | 8.2% | 2 | | Mar 2026 | 5.1K | 82.1% | 1 | 440 | 7.1% | 2 | | Apr 2026 | 3.3K | 76% | 1 | 420 | 9.7% | 2 | | May 2026 | 3.7K | 78.4% | 1 | 430 | 9.2% | 2 | | Jun 2026 | 3.5K | 76.4% | 1 | 400 | 8.7% | 2 | | Jul 2026 | 3.5K | 78.2% | 1 | 430 | 9.8% | 2 | | Aug 2026 | 3.7K | 79.2% | 1 | 470 | 10% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using BDO’s and McCulloch & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BDO**: Measured on the search terms “bdo accountants”, “BDO Auckland”, “bdo chartered accountants”, “BDO Christchurch”, “BDO Hamilton”, “bdo napier”, “bdo near me”, “bdo new plymouth”, “BDO New Zealand”, “BDO Northland”, “BDO NZ”, “bdo palmerston north”, “BDO Tauranga”, “BDO Wellington” and “bdo.nz”, summed into one figure. - **McCulloch & Partners**: Measured on the search terms “mcculloch & partners”, “mcculloch & partners invercargill”, “mcculloch and partners”, “mcculloch and partners invercargill” and “mcp.co.nz”, summed into one figure. - [BDO profile](/demand/nz/brands/bdo-new-zealand) - [McCulloch & Partners profile](/demand/nz/brands/mcculloch-partners) - [All invercargill accounting firms in New Zealand](/demand/nz/categories/nz-invercargill-accounting-firms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, BDO or McCulloch & Partners? In August 2026, BDO had more branded searches than McCulloch & Partners among invercargill accounting firms in New Zealand. BDO was estimated to have 3.7K branded searches compared to McCulloch & Partners’ 470, and held a 79.2% Share of Search versus McCulloch & Partners’ 10%. ## Cite this page Brandwave. "BDO vs McCulloch & Partners: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bdo-new-zealand-vs-mcculloch-partners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bdo-new-zealand-vs-mcculloch-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.