---
title: "BDO vs MAQ Chartered Accountants: Which is searched more in New Zealand?"
description: "Is BDO or MAQ Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bdo-new-zealand-vs-maq-chartered-accountants"
publisher: "Brandwave"
---

# BDO vs MAQ Chartered Accountants: Which is searched more in New Zealand?

Is BDO or MAQ Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BDO and MAQ Chartered Accountants
- **Competitive set**: Whangarei accounting firms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **BDO Share of Search**: 8.8%
- **MAQ Chartered Accountants Share of Search**: 5.9%

## Is BDO or MAQ Chartered Accountants more popular in search?

- In September 2026, BDO had more branded searches than MAQ Chartered Accountants among whangarei accounting firms in New Zealand. BDO had about 30 branded searches, while MAQ Chartered Accountants had 20. BDO made up 8.8% of all whangarei accounting firm searches we track, and MAQ Chartered Accountants accounted for 5.9%.
- BDO was ahead of MAQ Chartered Accountants in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BDO’s share of searches among whangarei accounting firms in New Zealand moved from 9.4% to 8.8%, and its estimated monthly branded searches held steady at 30.
- Across the 12 months ending September 2026, MAQ Chartered Accountants’ share of searches among whangarei accounting firms in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches held steady at 20.

## Top whangarei accounting firms in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, MAQ Chartered Accountants was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. BDO did not appear in any of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Villa Chartered Accountants & Business Advisors | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| YHPJ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Bennett & Associates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Sudburys +MORE | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Northland Chartered Accountants | 5th | 2 of 3 | 1 of 1 | 3 of 4 |
| Ean Brown Partners | 6th | 2 of 3 | 0 of 1 | 2 of 4 |
| MAQ Chartered Accountants | 7th | 3 of 3 | 0 of 1 | 3 of 4 |
| Russell Turner | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| BDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about whangarei accounting firms

- Asked ChatGPT "Which accounting firm should I hire in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. YHPJ, 3. Sudburys +MORE, 4. Ean Brown Partners, 5. MAQ Chartered Accountants
- Asked ChatGPT "What are the best accounting firms in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. Bennett & Associates, 3. YHPJ, 4. Sudburys +MORE, 5. Ean Brown Partners, 6. Northland Chartered Accountants, 7. MAQ Chartered Accountants, 8. Russell Turner
- Asked ChatGPT "What's the best accounting firm in Whangārei, New Zealand for a small business?": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants, 3. Bennett & Associates, 4. MAQ Chartered Accountants, 5. YHPJ
- Searched Google, AI Overview "whangarei accountant": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants

Not named in any answer: BDO.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand whangarei accounting firms in September 2026?

- In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%.
- In September 2026, BDO lost share of searches among whangarei accounting firms in New Zealand, from 11.8% to 8.8%.

## Month by month

| Month | BDO estimated searches | BDO Share of Search | BDO rank | MAQ Chartered Accountants estimated searches | MAQ Chartered Accountants Share of Search | MAQ Chartered Accountants rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 30 | 9.4% | 4 | 20 | 6.3% | 6 |
| Nov 2025 | 30 | 7.5% | 4 | 30 | 7.5% | 5 |
| Dec 2025 | 50 | 14.7% | 3 | 10 | 2.9% | 7 |
| Jan 2026 | 50 | 14.7% | 3 | 10 | 2.9% | 7 |
| Feb 2026 | 40 | 11.1% | 4 | 10 | 2.8% | 7 |
| Mar 2026 | 30 | 7.5% | 5 | 20 | 5% | 7 |
| Apr 2026 | 30 | 8.8% | 4 | 20 | 5.9% | 6 |
| May 2026 | 50 | 14.3% | 3 | 20 | 5.7% | 6 |
| Jun 2026 | 30 | 7.9% | 4 | 20 | 5.3% | 8 |
| Jul 2026 | 40 | 11.8% | 3 | 10 | 2.9% | 8 |
| Aug 2026 | 40 | 11.8% | 4 | 10 | 2.9% | 7 |
| Sep 2026 | 30 | 8.8% | 4 | 20 | 5.9% | 7 |

## How each brand is measured

Brandwave collects information about searches that people make online using BDO’s and MAQ Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BDO**: Measured on the search terms “bdo accountants”, “bdo chartered accountants”, “BDO New Zealand” and “BDO Northland”, summed into one figure.
- **MAQ Chartered Accountants**: Measured on the search term “maq chartered accountants”.

- [BDO profile](/demand/nz/brands/bdo-new-zealand)
- [MAQ Chartered Accountants profile](/demand/nz/brands/maq-chartered-accountants)
- [All whangarei accounting firms in New Zealand](/demand/nz/locations/whangarei/accounting-firms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is BDO or MAQ Chartered Accountants more popular in search?

In September 2026, BDO had more branded searches than MAQ Chartered Accountants among whangarei accounting firms in New Zealand. BDO had about 30 branded searches, while MAQ Chartered Accountants had 20. BDO made up 8.8% of all whangarei accounting firm searches we track, and MAQ Chartered Accountants accounted for 5.9%.

## Cite this page

Brandwave. "BDO vs MAQ Chartered Accountants: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bdo-new-zealand-vs-maq-chartered-accountants

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