--- title: "BDF Electrical Ltd vs John Leader Electrical: Which is searched more in New Zealand?" description: "Is BDF Electrical Ltd or John Leader Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bdf-electrical-ltd-vs-john-leader-electrical" publisher: "Brandwave" --- # BDF Electrical Ltd vs John Leader Electrical: Which is searched more in New Zealand? Is BDF Electrical Ltd or John Leader Electrical more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BDF Electrical Ltd and John Leader Electrical - **Competitive set**: Palmerston North electrical contractors - **Market**: New Zealand - **Month measured**: Sep 2026 - **BDF Electrical Ltd Share of Search**: 25.5% - **John Leader Electrical Share of Search**: 10.6% ## Is BDF Electrical Ltd or John Leader Electrical more popular in search? - In September 2026, BDF Electrical Ltd had more branded searches than John Leader Electrical among Palmerston North electrical contractors in New Zealand. BDF Electrical Ltd had about 120 branded searches, while John Leader Electrical had 50. BDF Electrical Ltd made up 25.5% of all Palmerston North electrical contractor searches we track, and John Leader Electrical accounted for 10.6%. - BDF Electrical Ltd was ahead of John Leader Electrical in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BDF Electrical Ltd’s share of searches among Palmerston North electrical contractors in New Zealand moved from 21.7% to 25.5%, and its estimated monthly branded searches moved from 100 to 120. - Across the 12 months ending September 2026, John Leader Electrical’s share of searches among Palmerston North electrical contractors in New Zealand moved from 19.6% to 10.6%, and its estimated monthly branded searches moved from 90 to 50. ## Top Palmerston North electrical contractors in ChatGPT and Google AI Overviews In three ChatGPT questions, BDF Electrical Ltd and John Leader Electrical were each mentioned in two out of three: in two of the three ChatGPT answers. John Leader Electrical was listed before BDF Electrical Ltd in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | John Leader Electrical | 1st | 2 of 3 | 2 of 3 | | Couchmans Electrical | 2nd | 3 of 3 | 3 of 3 | | BDF Electrical Ltd | 3rd | 2 of 3 | 2 of 3 | | McNae Group | 4th | 2 of 3 | 2 of 3 | | SES Electrical | 5th | 1 of 3 | 1 of 3 | | Linc Electrical | 6th | 1 of 3 | 1 of 3 | | TKR Electrical | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Palmerston North electrical contractors - Asked ChatGPT "Which electrical contractor should I hire in Palmerston North, New Zealand?": 1. John Leader Electrical, 2. Couchmans Electrical, 3. BDF Electrical Ltd, 4. SES Electrical, 5. McNae Group - Asked ChatGPT "What are the best electrical contractors in Palmerston North, New Zealand?": 1. John Leader Electrical, 2. Couchmans Electrical, 3. BDF Electrical Ltd, 4. McNae Group, 5. Linc Electrical - Asked ChatGPT "What's the best electrical contractor in Palmerston North, New Zealand for an electrical fault?": 1. Couchmans Electrical Not named in any answer: TKR Electrical. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North electrical contractors in September 2026? - In September 2026, BDF Electrical Ltd gained share of searches among Palmerston North electrical contractors in New Zealand, from 23.1% to 25.5%. - Estimated monthly branded searches for John Leader Electrical in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026. ## Month by month | Month | BDF Electrical Ltd estimated searches | BDF Electrical Ltd Share of Search | BDF Electrical Ltd rank | John Leader Electrical estimated searches | John Leader Electrical Share of Search | John Leader Electrical rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 21.7% | 1 | 90 | 19.6% | 2 | | Nov 2025 | 120 | 22.6% | 1 | 90 | 17% | 3 | | Dec 2025 | 100 | 23.8% | 2 | 70 | 16.7% | 3 | | Jan 2026 | 80 | 17.8% | 2 | 70 | 15.6% | 3 | | Feb 2026 | 100 | 20% | 2 | 70 | 14% | 4 | | Mar 2026 | 150 | 20.3% | 2 | 140 | 18.9% | 4 | | Apr 2026 | 120 | 18.5% | 3 | 70 | 10.8% | 4 | | May 2026 | 180 | 27.7% | 1 | 70 | 10.8% | 4 | | Jun 2026 | 150 | 20% | 2 | 70 | 9.3% | 4 | | Jul 2026 | 120 | 18.8% | 2 | 90 | 14.1% | 4 | | Aug 2026 | 150 | 23.1% | 1 | 70 | 10.8% | 4 | | Sep 2026 | 120 | 25.5% | 1 | 50 | 10.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using BDF Electrical Ltd’s and John Leader Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BDF Electrical Ltd**: Measured on the search terms “bdf electrical” and “bdf electrical palmerston north”, summed into one figure. - **John Leader Electrical**: Measured on the search term “john leader electrical”. - [BDF Electrical Ltd profile](/demand/nz/brands/bdf-electrical-ltd) - [John Leader Electrical profile](/demand/nz/brands/john-leader-electrical) - [All Palmerston North electrical contractors in New Zealand](/demand/nz/locations/palmerston-north/electrical-contractors): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BDF Electrical Ltd or John Leader Electrical more popular in search? In September 2026, BDF Electrical Ltd had more branded searches than John Leader Electrical among Palmerston North electrical contractors in New Zealand. BDF Electrical Ltd had about 120 branded searches, while John Leader Electrical had 50. BDF Electrical Ltd made up 25.5% of all Palmerston North electrical contractor searches we track, and John Leader Electrical accounted for 10.6%. ## Cite this page Brandwave. "BDF Electrical Ltd vs John Leader Electrical: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bdf-electrical-ltd-vs-john-leader-electrical This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bdf-electrical-ltd-vs-john-leader-electrical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.