--- title: "BCG vs Sapere: Which is searched more in New Zealand?" description: "Is BCG or Sapere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bcg-vs-sapere" publisher: "Brandwave" --- # BCG vs Sapere: Which is searched more in New Zealand? Is BCG or Sapere more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BCG and Sapere - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **BCG Share of Search**: 20.4% - **Sapere Share of Search**: 1.4% ## Is BCG or Sapere more popular in search? - In September 2026, BCG had more branded searches than Sapere among management consultancies in New Zealand. BCG had about 1,420 branded searches, while Sapere had 100. BCG made up 20.4% of all management consultancy searches we track, and Sapere accounted for 1.4%. - BCG was ahead of Sapere in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, BCG’s share of searches among management consultancies in New Zealand moved from 16.6% to 20.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K. - Across the 12 months ending September 2026, Sapere’s share of searches among management consultancies in New Zealand moved from 1.5% to 1.4%, and its estimated monthly branded searches moved from 120 to 100. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, BCG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sapere did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches. - In September 2026, Sapere lost share of searches among management consultancies in New Zealand, from 2.1% to 1.4%. ## Month by month | Month | BCG estimated searches | BCG Share of Search | BCG rank | Sapere estimated searches | Sapere Share of Search | Sapere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 16.6% | 3 | 120 | 1.5% | 7 | | Nov 2025 | 1.2K | 17.9% | 2 | 100 | 1.5% | 7 | | Dec 2025 | 930 | 18.3% | 2 | 80 | 1.6% | 7 | | Jan 2026 | 1.3K | 20% | 2 | 120 | 1.9% | 7 | | Feb 2026 | 1.6K | 21.4% | 2 | 160 | 2.1% | 7 | | Mar 2026 | 1.4K | 15.7% | 3 | 190 | 2.1% | 7 | | Apr 2026 | 1.4K | 19.3% | 2 | 180 | 2.6% | 7 | | May 2026 | 1.5K | 22.2% | 2 | 150 | 2.2% | 7 | | Jun 2026 | 1.2K | 17.1% | 3 | 190 | 2.7% | 7 | | Jul 2026 | 1K | 15.2% | 2 | 150 | 2.3% | 7 | | Aug 2026 | 1.3K | 17.2% | 3 | 160 | 2.1% | 7 | | Sep 2026 | 1.4K | 20.4% | 2 | 100 | 1.4% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using BCG’s and Sapere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BCG**: Measured on the search terms “bcg”, “bcg consulting”, “bcg consulting group” and “boston consulting group strategy”, summed into one figure. - **Sapere**: Measured on the search terms “sapere consulting” and “sapere research”, summed into one figure. - [BCG profile](/demand/nz/brands/bcg) - [Sapere profile](/demand/nz/brands/sapere) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BCG or Sapere more popular in search? In September 2026, BCG had more branded searches than Sapere among management consultancies in New Zealand. BCG had about 1,420 branded searches, while Sapere had 100. BCG made up 20.4% of all management consultancy searches we track, and Sapere accounted for 1.4%. ## Cite this page Brandwave. "BCG vs Sapere: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bcg-vs-sapere This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bcg-vs-sapere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.