--- title: "BCG vs McKinsey & Company: Which is searched more in New Zealand?" description: "Is BCG or McKinsey & Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bcg-vs-mckinsey-and-company" publisher: "Brandwave" --- # BCG vs McKinsey & Company: Which is searched more in New Zealand? Is BCG or McKinsey & Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Management consultancies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: BCG and McKinsey & Company - **Competitive set**: Management consultancies - **Market**: New Zealand - **Month measured**: Sep 2026 - **BCG Share of Search**: 20.4% - **McKinsey & Company Share of Search**: 18.7% ## Is BCG or McKinsey & Company more popular in search? - In September 2026, BCG had more branded searches than McKinsey & Company among management consultancies in New Zealand. BCG had about 1,420 branded searches, while McKinsey & Company had 1,300. BCG made up 20.4% of all management consultancy searches we track, and McKinsey & Company accounted for 18.7%. - The lead changed hands 5 times in the 12 months ending September 2026: BCG took it in November 2025, McKinsey & Company took it in March 2026, BCG took it in April 2026, McKinsey & Company took it in June 2026, BCG took it in September 2026. - Across the 12 months ending September 2026, BCG’s share of searches among management consultancies in New Zealand moved from 16.6% to 20.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K. - Across the 12 months ending September 2026, McKinsey & Company’s share of searches among management consultancies in New Zealand moved from 17.9% to 18.7%, and its estimated monthly branded searches moved from 1.4K to 1.3K. ## Top management consultancies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, McKinsey & Company was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. BCG was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. McKinsey & Company was listed before BCG in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | McKinsey & Company | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Deloitte | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MartinJenkins | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | L.E.K. Consulting | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | BCG | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bain & Company | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tenzing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Accenture | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Sapere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about management consultancies - Asked ChatGPT "Which management consultancy should I hire in New Zealand?": 1. Deloitte, 2. McKinsey & Company - Asked ChatGPT "What are the best management consultancies in New Zealand?": 1. McKinsey & Company, 2. BCG, 3. L.E.K. Consulting, 4. Deloitte, 5. Accenture, 6. Tenzing, 7. MartinJenkins - Asked ChatGPT "What's the best management consultancy in New Zealand for strategic advice?": 1. McKinsey & Company, 2. L.E.K. Consulting, 3. Deloitte, 4. MartinJenkins, 5. Tenzing - Searched Google, AI Overview "business consultants nz": named none of the brands we track - Searched Google, AI Overview "management consulting nz": 1. MartinJenkins, 2. Bain & Company Not named in any answer: Sapere. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand management consultancies in September 2026? - In September 2026, BCG overtook McKinsey & Company to rank 2nd among management consultancies in New Zealand, with 20.4% of the searches. ## Month by month | Month | BCG estimated searches | BCG Share of Search | BCG rank | McKinsey & Company estimated searches | McKinsey & Company Share of Search | McKinsey & Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 16.6% | 3 | 1.4K | 17.9% | 2 | | Nov 2025 | 1.2K | 17.9% | 2 | 1.1K | 16.3% | 3 | | Dec 2025 | 930 | 18.3% | 2 | 900 | 17.7% | 3 | | Jan 2026 | 1.3K | 20% | 2 | 1.2K | 18.9% | 3 | | Feb 2026 | 1.6K | 21.4% | 2 | 1.2K | 16.1% | 3 | | Mar 2026 | 1.4K | 15.7% | 3 | 2K | 21.8% | 2 | | Apr 2026 | 1.4K | 19.3% | 2 | 1.2K | 16.5% | 3 | | May 2026 | 1.5K | 22.2% | 2 | 1.3K | 19.1% | 3 | | Jun 2026 | 1.2K | 17.1% | 3 | 1.3K | 18.6% | 2 | | Jul 2026 | 1K | 15.2% | 2 | 1K | 15.2% | 3 | | Aug 2026 | 1.3K | 17.2% | 3 | 1.4K | 18.3% | 2 | | Sep 2026 | 1.4K | 20.4% | 2 | 1.3K | 18.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using BCG’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **BCG**: Measured on the search terms “bcg”, “bcg consulting”, “bcg consulting group” and “boston consulting group strategy”, summed into one figure. - **McKinsey & Company**: Measured on the search terms “7 mckinsey”, “mckinsey”, “mckinsey 7s”, “mckinsey consultant” and “mckinsey firm”, summed into one figure. - [BCG profile](/demand/nz/brands/bcg) - [McKinsey & Company profile](/demand/nz/brands/mckinsey-and-company) - [All management consultancies in New Zealand](/demand/nz/categories/nz-management-consultancies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is BCG or McKinsey & Company more popular in search? In September 2026, BCG had more branded searches than McKinsey & Company among management consultancies in New Zealand. BCG had about 1,420 branded searches, while McKinsey & Company had 1,300. BCG made up 20.4% of all management consultancy searches we track, and McKinsey & Company accounted for 18.7%. ## Cite this page Brandwave. "BCG vs McKinsey & Company: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bcg-vs-mckinsey-and-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bcg-vs-mckinsey-and-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.