---
title: "BBC Good Food vs taste.com.au: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, BBC Good Food or taste.com.au? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bbc-good-food-vs-taste-com-au"
publisher: "Brandwave"
---

# BBC Good Food vs taste.com.au: Which is more popular by branded search in New Zealand?

Which is more popular in search, BBC Good Food or taste.com.au? Compare estimated monthly branded-search demand and Share of Search inside the Recipe websites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BBC Good Food and taste.com.au
- **Competitive set**: Recipe websites
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **BBC Good Food Share of Search**: 3.6%
- **taste.com.au Share of Search**: 2.2%

## Which is more popular in search, BBC Good Food or taste.com.au?

- In August 2026, BBC Good Food had more branded searches than taste.com.au among recipe websites in New Zealand. BBC Good Food was estimated to have 1.1K branded searches compared to taste.com.au’s 680, and held a 3.6% Share of Search versus taste.com.au’s 2.2%.
- BBC Good Food was ahead of taste.com.au in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BBC Good Food’s estimated Share of Search among recipe websites in New Zealand moved from 3.4% to 3.6%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 11 months ending August 2026, taste.com.au’s estimated Share of Search among recipe websites in New Zealand moved from 1.9% to 2.2%, and its estimated monthly branded searches moved from 670 to 680.

## How did search popularity change for New Zealand recipe websites in August 2026?

- In August 2026, taste.com.au rose from 6th to 5th among recipe websites in New Zealand.

## Month by month

| Month | BBC Good Food estimated searches | BBC Good Food Share of Search | BBC Good Food rank | taste.com.au estimated searches | taste.com.au Share of Search | taste.com.au rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 3.4% | 3 | 670 | 1.9% | 6 |
| Nov 2025 | 1.2K | 4% | 3 | 690 | 2.3% | 6 |
| Dec 2025 | 1.2K | 3.6% | 3 | 990 | 2.9% | 4 |
| Jan 2026 | 1.2K | 4.6% | 3 | 770 | 2.9% | 4 |
| Feb 2026 | 1.1K | 4.4% | 3 | 680 | 2.6% | 4 |
| Mar 2026 | 1.3K | 4.8% | 3 | 640 | 2.4% | 6 |
| Apr 2026 | 1.3K | 4.1% | 3 | 560 | 1.8% | 6 |
| May 2026 | 1.3K | 4.1% | 3 | 530 | 1.7% | 6 |
| Jun 2026 | 1.2K | 3.7% | 3 | 640 | 2.1% | 6 |
| Jul 2026 | 1.1K | 3.4% | 3 | 640 | 2.1% | 6 |
| Aug 2026 | 1.1K | 3.6% | 3 | 680 | 2.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BBC Good Food’s and taste.com.au’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BBC Good Food**: Measured on the search terms “banana bread bbc good food”, “banana bread recipe bbc good food”, “bbc good food”, “bbc good food brownie”, “bbc good food cottage pie”, “bbc good food lasagna”, “bbc good food pancake”, “bbc good food recipe”, “bbcgoodfood”, “bbcgoodfood com” and “bbcgoodfood recipe”, summed into one figure.
- **taste.com.au**: Measured on the search terms “taste com au”, “taste com au recipe”, “taste recipes” and “tastecomau”, summed into one figure.

- [BBC Good Food profile](/demand/nz/brands/bbc-good-food)
- [taste.com.au profile](/demand/nz/brands/taste-com-au)
- [All recipe websites in New Zealand](/demand/nz/categories/nz-recipe-websites): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BBC Good Food or taste.com.au?

In August 2026, BBC Good Food had more branded searches than taste.com.au among recipe websites in New Zealand. BBC Good Food was estimated to have 1.1K branded searches compared to taste.com.au’s 680, and held a 3.6% Share of Search versus taste.com.au’s 2.2%.

## Cite this page

Brandwave. "BBC Good Food vs taste.com.au: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bbc-good-food-vs-taste-com-au

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bbc-good-food-vs-taste-com-au. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.