---
title: "Bayside Electrical Services Ltd vs Guild & Spence: Which is more popular in New Zealand?"
description: "Is Bayside Electrical Services Ltd or Guild & Spence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/bayside-electrical-services-ltd-vs-guild-spence"
publisher: "Brandwave"
---

# Bayside Electrical Services Ltd vs Guild & Spence: Which is more popular in New Zealand?

Is Bayside Electrical Services Ltd or Guild & Spence more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga electrical contractors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Bayside Electrical Services Ltd and Guild & Spence
- **Competitive set**: Tauranga electrical contractors
- **Market**: New Zealand
- **Month measured**: Oct 2026
- **Bayside Electrical Services Ltd Share of Search**: 1.4%
- **Guild & Spence Share of Search**: 9.9%

## Is Bayside Electrical Services Ltd or Guild & Spence more popular in search?

- In October 2026, Guild & Spence had more branded searches than Bayside Electrical Services Ltd among Tauranga electrical contractors in New Zealand. Guild & Spence had about 70 branded searches, while Bayside Electrical Services Ltd had 10. Guild & Spence made up 9.9% of all Tauranga electrical contractor searches we track, and Bayside Electrical Services Ltd accounted for 1.4%.
- Guild & Spence was ahead of Bayside Electrical Services Ltd in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Bayside Electrical Services Ltd’s share of searches among Tauranga electrical contractors in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Guild & Spence’s share of searches among Tauranga electrical contractors in New Zealand moved from 13.8% to 9.9%, and its estimated monthly branded searches moved from 110 to 70.

## Top Tauranga electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions, Bayside Electrical Services Ltd was mentioned in two out of three: in two of the three ChatGPT answers. Guild & Spence did not appear in any of the three answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Hiko Electrical | 1st | 3 of 3 | 3 of 3 |
| Tauranga Electrical | 2nd | 3 of 3 | 3 of 3 |
| Snowden Electrical & Air Conditioning | 2nd | 2 of 3 | 2 of 3 |
| Bayside Electrical Services Ltd | 4th | 2 of 3 | 2 of 3 |
| K&M Electrical | Not ranked | 0 of 3 | 0 of 3 |
| Guild & Spence | Not ranked | 0 of 3 | 0 of 3 |
| AD Electrical | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Tauranga electrical contractors

- Asked ChatGPT "Which electrical contractor should I hire in Tauranga, New Zealand?": 1. Hiko Electrical, 2. Snowden Electrical & Air Conditioning, 3. Tauranga Electrical, 4. Bayside Electrical Services Ltd
- Asked ChatGPT "What are the best electrical contractors in Tauranga, New Zealand?": 1. Hiko Electrical, 2. Snowden Electrical & Air Conditioning, 3. Tauranga Electrical, 4. Bayside Electrical Services Ltd
- Asked ChatGPT "What's the best electrical contractor in Tauranga, New Zealand for a wiring job?": 1. Hiko Electrical, 2. Tauranga Electrical

Not named in any answer: K&M Electrical, Guild & Spence and AD Electrical.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand Tauranga electrical contractors in October 2026?

- In October 2026, K&M Electrical overtook Guild & Spence to rank 3rd among Tauranga electrical contractors in New Zealand, with 11.3% of the searches.
- In October 2026, Guild & Spence lost share of searches among Tauranga electrical contractors in New Zealand, from 10.7% to 9.9%.

## How has branded search for Bayside Electrical Services Ltd and Guild & Spence changed in New Zealand over the last 12 months?

| Month | Bayside Electrical Services Ltd estimated searches | Bayside Electrical Services Ltd Share of Search | Bayside Electrical Services Ltd rank | Guild & Spence estimated searches | Guild & Spence Share of Search | Guild & Spence rank |
| --- | --- | --- | --- | --- | --- | --- |
| Nov 2025 | 10 | 1.3% | 7 | 110 | 13.8% | 3 |
| Dec 2025 | 10 | 1.5% | 7 | 90 | 13.6% | 3 |
| Jan 2026 | 10 | 1.2% | 7 | 90 | 11% | 3 |
| Feb 2026 | 10 | 1.2% | 7 | 110 | 13.4% | 3 |
| Mar 2026 | 10 | 1.1% | 7 | 110 | 12.6% | 3 |
| Apr 2026 | 10 | 1.2% | 7 | 140 | 16.7% | 3 |
| May 2026 | 10 | 1.2% | 7 | 90 | 10.7% | 3 |
| Jun 2026 | 10 | 1.2% | 7 | 90 | 10.7% | 3 |
| Jul 2026 | 10 | 1.1% | 7 | 140 | 16.1% | 3 |
| Aug 2026 | 10 | 1.1% | 7 | 140 | 15.9% | 3 |
| Sep 2026 | 10 | 1.2% | 7 | 90 | 10.7% | 3 |
| Oct 2026 | 10 | 1.4% | 7 | 70 | 9.9% | 4 |

## How are Bayside Electrical Services Ltd’s and Guild & Spence’s branded searches counted?

Brandwave collects information about searches that people make online using Bayside Electrical Services Ltd’s and Guild & Spence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Bayside Electrical Services Ltd**: Measured on the search term “bayside electrical services”.
- **Guild & Spence**: Measured on the search terms “guild & spence” and “guild and spence”, summed into one figure.

- [Bayside Electrical Services Ltd profile](/demand/nz/brands/bayside-electrical-services-ltd)
- [Guild & Spence profile](/demand/nz/brands/guild-spence)
- [All Tauranga electrical contractors in New Zealand](/demand/nz/locations/tauranga/electrical-contractors): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Bayside Electrical Services Ltd or Guild & Spence more popular in search?

In October 2026, Guild & Spence had more branded searches than Bayside Electrical Services Ltd among Tauranga electrical contractors in New Zealand. Guild & Spence had about 70 branded searches, while Bayside Electrical Services Ltd had 10. Guild & Spence made up 9.9% of all Tauranga electrical contractor searches we track, and Bayside Electrical Services Ltd accounted for 1.4%.

## Cite this page

Brandwave. "Bayside Electrical Services Ltd vs Guild & Spence: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayside-electrical-services-ltd-vs-guild-spence

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayside-electrical-services-ltd-vs-guild-spence. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
