--- title: "Bayleys vs Winder & Co: Which is searched more in New Zealand?" description: "Is Bayleys or Winder & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-winder-co" publisher: "Brandwave" --- # Bayleys vs Winder & Co: Which is searched more in New Zealand? Is Bayleys or Winder & Co more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blenheim real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Winder & Co - **Competitive set**: Blenheim real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 8.2% - **Winder & Co Share of Search**: 5.8% ## Is Bayleys or Winder & Co more popular in search? - In September 2026, Bayleys had more branded searches than Winder & Co among Blenheim real estate agencies in New Zealand. Bayleys had about 170 branded searches, while Winder & Co had 120. Bayleys made up 8.2% of all Blenheim real estate agency searches we track, and Winder & Co accounted for 5.8%. - The lead changed hands 6 times in the 12 months ending September 2026: Winder & Co took it in January 2026, Bayleys took it in March 2026, Winder & Co took it in April 2026, Bayleys took it in May 2026, Winder & Co took it in June 2026, Bayleys took it in September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Blenheim real estate agencies in New Zealand moved from 15.5% to 8.2%, and its estimated monthly branded searches moved from 390 to 170. - Across the 12 months ending September 2026, Winder & Co’s share of searches among Blenheim real estate agencies in New Zealand moved from 11.6% to 5.8%, and its estimated monthly branded searches moved from 290 to 120. ## Top Blenheim real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bayleys and Winder & Co were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Winder & Co was listed before Bayleys in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Winder & Co | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bayleys | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Ray White | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Total Realty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Diane Parish Real Estate | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Raine & Horne | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Blenheim real estate agencies - Asked ChatGPT "Which real estate agency should I hire in Blenheim, New Zealand?": 1. Winder & Co, 2. Harcourts, 3. Bayleys - Asked ChatGPT "What are the best real estate agencies in Blenheim, New Zealand?": 1. Harcourts, 2. Bayleys, 3. Ray White, 4. Winder & Co - Asked ChatGPT "What's the best real estate agency in Blenheim, New Zealand for a home sale?": 1. Harcourts, 2. Winder & Co, 3. Bayleys - Searched Google, AI Overview "blenheim property agent": named none of the brands we track Not named in any answer: Total Realty, Diane Parish Real Estate and Raine & Horne. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Blenheim real estate agencies in September 2026? - In September 2026, Bayleys overtook Winder & Co to rank 3rd among Blenheim real estate agencies in New Zealand, with 8.2% of the searches. - In September 2026, Winder & Co lost share of searches among Blenheim real estate agencies in New Zealand, from 11.5% to 5.8%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Winder & Co estimated searches | Winder & Co Share of Search | Winder & Co rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 15.5% | 3 | 290 | 11.6% | 4 | | Nov 2025 | 320 | 12.1% | 3 | 240 | 9.1% | 4 | | Dec 2025 | 260 | 12.6% | 3 | 190 | 9.2% | 4 | | Jan 2026 | 210 | 9.4% | 4 | 280 | 12.6% | 3 | | Feb 2026 | 320 | 12.6% | 4 | 340 | 13.4% | 3 | | Mar 2026 | 320 | 11.9% | 3 | 280 | 10.4% | 4 | | Apr 2026 | 170 | 7.8% | 4 | 180 | 8.3% | 3 | | May 2026 | 170 | 8.2% | 3 | 150 | 7.2% | 4 | | Jun 2026 | 140 | 7.2% | 4 | 270 | 13.9% | 3 | | Jul 2026 | 140 | 7.7% | 4 | 190 | 10.4% | 3 | | Aug 2026 | 140 | 7.3% | 4 | 220 | 11.5% | 3 | | Sep 2026 | 170 | 8.2% | 3 | 120 | 5.8% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Winder & Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search term “bayleys blenheim”. - **Winder & Co**: Measured on the search terms “winder & co”, “winder and co” and “winderco”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Winder & Co profile](/demand/nz/brands/winder-co) - [All Blenheim real estate agencies in New Zealand](/demand/nz/locations/blenheim/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Winder & Co more popular in search? In September 2026, Bayleys had more branded searches than Winder & Co among Blenheim real estate agencies in New Zealand. Bayleys had about 170 branded searches, while Winder & Co had 120. Bayleys made up 8.2% of all Blenheim real estate agency searches we track, and Winder & Co accounted for 5.8%. ## Cite this page Brandwave. "Bayleys vs Winder & Co: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-winder-co This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-winder-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.