--- title: "Bayleys vs The Agency: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bayleys or The Agency? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-the-agency" publisher: "Brandwave" --- # Bayleys vs The Agency: Which is more popular by branded search in New Zealand? Which is more popular in search, Bayleys or The Agency? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and The Agency - **Competitive set**: Gisborne real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bayleys Share of Search**: 25.2% - **The Agency Share of Search**: 1.2% ## Which is more popular in search, Bayleys or The Agency? - In August 2026, Bayleys had more branded searches than The Agency among gisborne real estate agencies in New Zealand. Bayleys was estimated to have 21.8K branded searches compared to The Agency’s 1.1K, and held a 25.2% Share of Search versus The Agency’s 1.2%. - Bayleys was ahead of The Agency in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among gisborne real estate agencies in New Zealand moved from 28.8% to 25.2%, and its estimated monthly branded searches moved from 29.6K to 21.8K. - Across the 11 months ending August 2026, The Agency’s estimated Share of Search among gisborne real estate agencies in New Zealand moved from 0.84% to 1.2%, and its estimated monthly branded searches moved from 860 to 1.1K. ## How did search popularity change for New Zealand gisborne real estate agencies in August 2026? - In August 2026, Bayleys gained estimated Share of Search among gisborne real estate agencies in New Zealand, from 23.9% to 25.2%. - Estimated monthly branded searches for The Agency in New Zealand rose 23.3% over 11 measured months, from 860 to 1.1K in August 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | The Agency estimated searches | The Agency Share of Search | The Agency rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.6K | 28.8% | 2 | 860 | 0.84% | 3 | | Nov 2025 | 28.8K | 28.2% | 2 | 670 | 0.65% | 3 | | Dec 2025 | 21.2K | 26.4% | 2 | 520 | 0.65% | 3 | | Jan 2026 | 24.3K | 25.1% | 2 | 670 | 0.69% | 3 | | Feb 2026 | 27.1K | 27.3% | 2 | 560 | 0.56% | 3 | | Mar 2026 | 27.9K | 26.1% | 2 | 690 | 0.64% | 3 | | Apr 2026 | 22K | 23.5% | 2 | 780 | 0.83% | 3 | | May 2026 | 23.9K | 26.6% | 2 | 900 | 1% | 3 | | Jun 2026 | 21.7K | 24.6% | 2 | 1.1K | 1.2% | 3 | | Jul 2026 | 20.5K | 23.9% | 2 | 1.1K | 1.3% | 3 | | Aug 2026 | 21.8K | 25.2% | 2 | 1.1K | 1.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and The Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure. - **The Agency**: Measured on the search terms “the agency gisborne”, “the agency new zealand” and “the agency nz”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [The Agency profile](/demand/nz/brands/the-agency) - [All gisborne real estate agencies in New Zealand](/demand/nz/categories/nz-gisborne-real-estate-agencies): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bayleys or The Agency? In August 2026, Bayleys had more branded searches than The Agency among gisborne real estate agencies in New Zealand. Bayleys was estimated to have 21.8K branded searches compared to The Agency’s 1.1K, and held a 25.2% Share of Search versus The Agency’s 1.2%. ## Cite this page Brandwave. "Bayleys vs The Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-the-agency This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-the-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.