--- title: "Bayleys vs Realty HQ: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bayleys or Realty HQ? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-realty-hq" publisher: "Brandwave" --- # Bayleys vs Realty HQ: Which is more popular by branded search in New Zealand? Which is more popular in search, Bayleys or Realty HQ? Compare estimated monthly branded-search demand and Share of Search inside the Cambridge real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Realty HQ - **Competitive set**: Cambridge real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bayleys Share of Search**: 45.6% - **Realty HQ Share of Search**: 7.8% ## Which is more popular in search, Bayleys or Realty HQ? - In August 2026, Bayleys had more branded searches than Realty HQ among cambridge real estate agencies in New Zealand. Bayleys was estimated to have 410 branded searches compared to Realty HQ’s 70, and held a 45.6% Share of Search versus Realty HQ’s 7.8%. - Bayleys was ahead of Realty HQ in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among cambridge real estate agencies in New Zealand moved from 48.4% to 45.6%, and its estimated monthly branded searches moved from 610 to 410. - Across the 11 months ending August 2026, Realty HQ’s estimated Share of Search among cambridge real estate agencies in New Zealand moved from 2.4% to 7.8%, and its estimated monthly branded searches moved from 30 to 70. ## How did search popularity change for New Zealand cambridge real estate agencies in August 2026? - In August 2026, Realty HQ overtook New Zealand Sotheby’s International Realty to rank 4th among cambridge real estate agencies in New Zealand, at 7.8%. - In August 2026, Bayleys lost estimated Share of Search among cambridge real estate agencies in New Zealand, from 47.4% to 45.6%. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Realty HQ estimated searches | Realty HQ Share of Search | Realty HQ rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 610 | 48.4% | 1 | 30 | 2.4% | 5 | | Nov 2025 | 620 | 50.8% | 1 | 30 | 2.5% | 4 | | Dec 2025 | 390 | 44.3% | 1 | 30 | 3.4% | 5 | | Jan 2026 | 440 | 42.7% | 1 | 20 | 1.9% | 4 | | Feb 2026 | 520 | 41.6% | 1 | 20 | 1.6% | 5 | | Mar 2026 | 590 | 46.1% | 1 | 30 | 2.3% | 5 | | Apr 2026 | 510 | 42.1% | 1 | 50 | 4.1% | 4 | | May 2026 | 490 | 52.7% | 1 | 30 | 3.2% | 4 | | Jun 2026 | 450 | 50.6% | 1 | 30 | 3.4% | 5 | | Jul 2026 | 460 | 47.4% | 1 | 30 | 3.1% | 5 | | Aug 2026 | 410 | 45.6% | 1 | 70 | 7.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Realty HQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure. - **Realty HQ**: Measured on the search terms “realty hq”, “realty hq cambridge” and “realtyhq”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Realty HQ profile](/demand/nz/brands/realty-hq) - [All cambridge real estate agencies in New Zealand](/demand/nz/locations/cambridge/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bayleys or Realty HQ? In August 2026, Bayleys had more branded searches than Realty HQ among cambridge real estate agencies in New Zealand. Bayleys was estimated to have 410 branded searches compared to Realty HQ’s 70, and held a 45.6% Share of Search versus Realty HQ’s 7.8%. ## Cite this page Brandwave. "Bayleys vs Realty HQ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-realty-hq This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-realty-hq. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.