--- title: "Bayleys vs Raine & Horne: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bayleys or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-raine-and-horne" publisher: "Brandwave" --- # Bayleys vs Raine & Horne: Which is more popular by branded search in New Zealand? Which is more popular in search, Bayleys or Raine & Horne? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Raine & Horne - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bayleys Share of Search**: 11% - **Raine & Horne Share of Search**: 1.3% ## Which is more popular in search, Bayleys or Raine & Horne? - In August 2026, Bayleys had more branded searches than Raine & Horne among residential real estate agencies in New Zealand. Bayleys was estimated to have 20.9K branded searches compared to Raine & Horne’s 2.4K, and held an 11% Share of Search versus Raine & Horne’s 1.3%. - Bayleys was ahead of Raine & Horne in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand moved from 12.3% to 11%, and its estimated monthly branded searches moved from 28.1K to 20.9K. - Across the 11 months ending August 2026, Raine & Horne’s estimated Share of Search among residential real estate agencies in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 3.1K to 2.4K. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - In August 2026, Bayleys rose from 4th to 3rd among residential real estate agencies in New Zealand. - Estimated monthly branded searches for Raine & Horne in New Zealand fell 22% over 11 measured months, from 3.1K to 2.4K in August 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Raine & Horne estimated searches | Raine & Horne Share of Search | Raine & Horne rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.1K | 12.3% | 3 | 3.1K | 1.4% | 10 | | Nov 2025 | 27.6K | 12.5% | 3 | 3.1K | 1.4% | 10 | | Dec 2025 | 20.3K | 12.1% | 3 | 2.3K | 1.4% | 10 | | Jan 2026 | 23.1K | 10.7% | 4 | 3K | 1.4% | 10 | | Feb 2026 | 25.7K | 11.8% | 3 | 3.5K | 1.6% | 10 | | Mar 2026 | 26.7K | 11.3% | 4 | 2.9K | 1.2% | 10 | | Apr 2026 | 21K | 10.6% | 3 | 2.6K | 1.3% | 10 | | May 2026 | 22.9K | 11.7% | 3 | 3K | 1.5% | 9 | | Jun 2026 | 20.6K | 11% | 4 | 2.6K | 1.4% | 10 | | Jul 2026 | 19.8K | 10.9% | 4 | 2.5K | 1.4% | 10 | | Aug 2026 | 20.9K | 11% | 3 | 2.4K | 1.3% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Raine & Horne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys gisborne”, “bayleys gisborne nz”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys new zealand”, “bayleys nz”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate blenheim”, “bayleys real estate hastings”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys timaru”, “bayleys whanganui” and “bayleys whangarei”, summed into one figure. - **Raine & Horne**: Measured on the search terms “raine & horne”, “raine & horne invercargill”, “raine & horne new zealand”, “raine & horne nz”, “raine & horne real estate”, “raine & horne real estate blenheim”, “raine & horne timaru”, “raine and horne”, “raine and horne blenheim”, “raine and horne invercargill”, “raine and horne nz”, “raine and horne real estate”, “raine and horne real estate agents”, “raine and horne timaru”, “raine&horne”, “raineand horne” and “raineandhorne”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Raine & Horne profile](/demand/nz/brands/raine-and-horne) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bayleys or Raine & Horne? In August 2026, Bayleys had more branded searches than Raine & Horne among residential real estate agencies in New Zealand. Bayleys was estimated to have 20.9K branded searches compared to Raine & Horne’s 2.4K, and held an 11% Share of Search versus Raine & Horne’s 1.3%. ## Cite this page Brandwave. "Bayleys vs Raine & Horne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-raine-and-horne This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-raine-and-horne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.