--- title: "Bayleys vs First National Real Estate: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bayleys or First National Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-first-national-real-estate" publisher: "Brandwave" --- # Bayleys vs First National Real Estate: Which is more popular by branded search in New Zealand? Which is more popular in search, Bayleys or First National Real Estate? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and First National Real Estate - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bayleys Share of Search**: 9.4% - **First National Real Estate Share of Search**: 0.36% ## Which is more popular in search, Bayleys or First National Real Estate? - In August 2026, Bayleys had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. Bayleys was estimated to have 15.8K branded searches compared to First National Real Estate’s 600, and held a 9.4% Share of Search versus First National Real Estate’s 0.36%. - Bayleys was ahead of First National Real Estate in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand moved from 10.5% to 9.4%, and its estimated monthly branded searches moved from 20.7K to 15.8K. - Across the 11 months ending August 2026, First National Real Estate’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.46% to 0.36%, and its estimated monthly branded searches moved from 910 to 600. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - Estimated monthly branded searches for First National Real Estate in New Zealand fell 34.1% over 11 measured months, from 910 to 600 in August 2026. - Estimated monthly branded searches for Bayleys in New Zealand fell 23.6% over 11 measured months, from 20.7K to 15.8K in August 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | First National Real Estate estimated searches | First National Real Estate Share of Search | First National Real Estate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 10.5% | 4 | 910 | 0.46% | 19 | | Nov 2025 | 20.6K | 10.7% | 4 | 770 | 0.4% | 19 | | Dec 2025 | 15.2K | 10.3% | 4 | 600 | 0.41% | 19 | | Jan 2026 | 16.7K | 8.7% | 4 | 810 | 0.42% | 19 | | Feb 2026 | 19.5K | 10.1% | 4 | 710 | 0.37% | 19 | | Mar 2026 | 19.8K | 9.5% | 4 | 750 | 0.36% | 19 | | Apr 2026 | 15.8K | 9% | 4 | 630 | 0.36% | 19 | | May 2026 | 17.6K | 10.1% | 4 | 600 | 0.35% | 19 | | Jun 2026 | 15.6K | 9.4% | 4 | 610 | 0.37% | 19 | | Jul 2026 | 14.8K | 9.3% | 4 | 630 | 0.39% | 19 | | Aug 2026 | 15.8K | 9.4% | 4 | 600 | 0.36% | 19 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and First National Real Estate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys gisborne”, “bayleys houses for sale”, “bayleys new zealand”, “bayleys nz”, “bayleys property management”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate properties for sale”, “bayleys realestate”, “bayleys timaru” and “bayleys whangarei”, summed into one figure. - **First National Real Estate**: Measured on the search terms “first national nz”, “first national real estate” and “first national rotorua”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [First National Real Estate profile](/demand/nz/brands/first-national-real-estate) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bayleys or First National Real Estate? In August 2026, Bayleys had more branded searches than First National Real Estate among residential real estate agencies in New Zealand. Bayleys was estimated to have 15.8K branded searches compared to First National Real Estate’s 600, and held a 9.4% Share of Search versus First National Real Estate’s 0.36%. ## Cite this page Brandwave. "Bayleys vs First National Real Estate: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-first-national-real-estate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-first-national-real-estate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.