--- title: "Bayleys vs Cushman & Wakefield: Which is searched more in New Zealand?" description: "Is Bayleys or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-cushman-wakefield" publisher: "Brandwave" --- # Bayleys vs Cushman & Wakefield: Which is searched more in New Zealand? Is Bayleys or Cushman & Wakefield more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Cushman & Wakefield - **Competitive set**: Commercial real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 4% - **Cushman & Wakefield Share of Search**: 1.7% ## Is Bayleys or Cushman & Wakefield more popular in search? - In September 2026, Bayleys had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. Bayleys had about 260 branded searches, while Cushman & Wakefield had 110. Bayleys made up 4% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. - Bayleys was ahead of Cushman & Wakefield in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among commercial real estate agencies in New Zealand moved from 3.2% to 4%, and its estimated monthly branded searches moved from 210 to 260. - Across the 12 months ending September 2026, Cushman & Wakefield’s share of searches among commercial real estate agencies in New Zealand moved from 2.6% to 1.7%, and its estimated monthly branded searches moved from 170 to 110. ## Top commercial real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bayleys was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Cushman & Wakefield was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bayleys was listed before Cushman & Wakefield in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CBRE | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bayleys | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Colliers | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | JLL | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | James Group | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Cushman & Wakefield | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | NAI Harcourts | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Savills | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Knight Frank | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about commercial real estate agencies - Asked ChatGPT "Which commercial real estate agency should I hire in New Zealand?": 1. Bayleys, 2. CBRE, 3. Colliers, 4. JLL - Asked ChatGPT "What are the best commercial real estate agencies in New Zealand?": 1. Bayleys, 2. Colliers, 3. CBRE, 4. JLL, 5. Cushman & Wakefield, 6. NAI Harcourts, 7. Savills - Asked ChatGPT "What's the best commercial real estate agency in New Zealand for office leasing?": 1. CBRE, 2. Colliers, 3. Bayleys, 4. JLL - Searched Google, AI Overview "commercial property agency": 1. James Group, 2. CBRE, 3. NAI Harcourts - Searched Google, AI Overview "best commercial real estate agent": 1. CBRE, 2. JLL, 3. Colliers, 4. Cushman & Wakefield, 5. Bayleys, 6. James Group Not named in any answer: Knight Frank. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand commercial real estate agencies in September 2026? - In September 2026, Bayleys rose from 6th to 5th among commercial real estate agencies in New Zealand. - Estimated monthly branded searches for Cushman & Wakefield in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Cushman & Wakefield estimated searches | Cushman & Wakefield Share of Search | Cushman & Wakefield rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 3.2% | 7 | 170 | 2.6% | 8 | | Nov 2025 | 260 | 4.3% | 7 | 110 | 1.8% | 9 | | Dec 2025 | 170 | 3.8% | 6 | 90 | 2% | 9 | | Jan 2026 | 210 | 4% | 6 | 110 | 2.1% | 9 | | Feb 2026 | 260 | 3.9% | 6 | 140 | 2.1% | 9 | | Mar 2026 | 320 | 4.2% | 5 | 170 | 2.2% | 9 | | Apr 2026 | 260 | 4.2% | 6 | 110 | 1.8% | 9 | | May 2026 | 320 | 4.9% | 6 | 110 | 1.7% | 9 | | Jun 2026 | 210 | 3.1% | 7 | 110 | 1.6% | 9 | | Jul 2026 | 260 | 4.7% | 6 | 140 | 2.5% | 9 | | Aug 2026 | 260 | 4% | 6 | 110 | 1.7% | 9 | | Sep 2026 | 260 | 4% | 5 | 110 | 1.7% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Cushman & Wakefield’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search term “bayleys commercial”. - **Cushman & Wakefield**: Measured on the search term “cushman wakefield”. - [Bayleys profile](/demand/nz/brands/bayleys) - [Cushman & Wakefield profile](/demand/nz/brands/cushman-wakefield) - [All commercial real estate agencies in New Zealand](/demand/nz/categories/nz-commercial-real-estate-agencies): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Cushman & Wakefield more popular in search? In September 2026, Bayleys had more branded searches than Cushman & Wakefield among commercial real estate agencies in New Zealand. Bayleys had about 260 branded searches, while Cushman & Wakefield had 110. Bayleys made up 4% of all commercial real estate agency searches we track, and Cushman & Wakefield accounted for 1.7%. ## Cite this page Brandwave. "Bayleys vs Cushman & Wakefield: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-cushman-wakefield This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-cushman-wakefield. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.