--- title: "Bayleys vs Century 21: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Bayleys or Century 21? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/bayleys-vs-century-21" publisher: "Brandwave" --- # Bayleys vs Century 21: Which is more popular by branded search in New Zealand? Which is more popular in search, Bayleys or Century 21? Compare estimated monthly branded-search demand and Share of Search inside the Residential Real Estate Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Century 21 - **Competitive set**: Residential Real Estate Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Bayleys Share of Search**: 11.2% - **Century 21 Share of Search**: 0.02% ## Which is more popular in search, Bayleys or Century 21? - In August 2026, Bayleys had more branded searches than Century 21 among residential real estate agencies in New Zealand. Bayleys was estimated to have 21.8K branded searches compared to Century 21’s 30, and held an 11.2% Share of Search versus Century 21’s 0.02%. - Bayleys was ahead of Century 21 in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among residential real estate agencies in New Zealand moved from 12.7% to 11.2%, and its estimated monthly branded searches moved from 29.6K to 21.8K. - Across the 11 months ending August 2026, Century 21’s estimated Share of Search among residential real estate agencies in New Zealand moved from 0.01% to 0.02%, and its estimated monthly branded searches held steady at 30. ## How did search popularity change for New Zealand residential real estate agencies in August 2026? - Estimated monthly branded searches for Bayleys in New Zealand fell 26.3% over 11 measured months, from 29.6K to 21.8K in August 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Century 21 estimated searches | Century 21 Share of Search | Century 21 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.6K | 12.7% | 3 | 30 | 0.01% | 22 | | Nov 2025 | 28.8K | 12.8% | 3 | 30 | 0.01% | 22 | | Dec 2025 | 21.2K | 12.3% | 3 | 20 | 0.01% | 22 | | Jan 2026 | 24.3K | 11% | 4 | 30 | 0.01% | 22 | | Feb 2026 | 27.1K | 12.1% | 3 | 40 | 0.02% | 22 | | Mar 2026 | 27.9K | 11.5% | 4 | 70 | 0.03% | 22 | | Apr 2026 | 22K | 10.9% | 3 | 30 | 0.01% | 22 | | May 2026 | 23.9K | 11.9% | 3 | 40 | 0.02% | 22 | | Jun 2026 | 21.7K | 11.2% | 3 | 40 | 0.02% | 22 | | Jul 2026 | 20.5K | 11.1% | 3 | 30 | 0.02% | 22 | | Aug 2026 | 21.8K | 11.2% | 3 | 30 | 0.02% | 22 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Century 21’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure. - **Century 21**: Measured on the search terms “century 21 nz” and “century 21 real estate nz”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Century 21 profile](/demand/nz/brands/century-21) - [All residential real estate agencies in New Zealand](/demand/nz/categories/nz-residential-real-estate-agencies): The set both shares are measured inside, 22 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Bayleys or Century 21? In August 2026, Bayleys had more branded searches than Century 21 among residential real estate agencies in New Zealand. Bayleys was estimated to have 21.8K branded searches compared to Century 21’s 30, and held an 11.2% Share of Search versus Century 21’s 0.02%. ## Cite this page Brandwave. "Bayleys vs Century 21: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/bayleys-vs-century-21 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/bayleys-vs-century-21. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.