---
title: "Baygon vs Raid: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Baygon or Raid? Compare estimated monthly branded-search demand and Share of Search inside the Insect spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/baygon-vs-raid"
publisher: "Brandwave"
---

# Baygon vs Raid: Which is more popular by branded search in New Zealand?

Which is more popular in search, Baygon or Raid? Compare estimated monthly branded-search demand and Share of Search inside the Insect spray brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Baygon and Raid
- **Competitive set**: Insect spray brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Baygon Share of Search**: 1.6%
- **Raid Share of Search**: 7.3%

## Which is more popular in search, Baygon or Raid?

- In August 2026, Raid had more branded searches than Baygon among insect spray brands in New Zealand. Raid was estimated to have 90 branded searches compared to Baygon’s 20, and held a 7.3% Share of Search versus Baygon’s 1.6%.
- Raid was ahead of Baygon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baygon’s estimated Share of Search among insect spray brands in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 11 months ending August 2026, Raid’s estimated Share of Search among insect spray brands in New Zealand held steady at 7.3%, and its estimated monthly branded searches moved from 170 to 90.

## How did search popularity change for New Zealand insect spray brands in August 2026?

- In August 2026, Baygon gained estimated Share of Search among insect spray brands in New Zealand, from 0.83% to 1.6%.
- In August 2026, Raid gained estimated Share of Search among insect spray brands in New Zealand, from 6.7% to 7.3%.

## Month by month

| Month | Baygon estimated searches | Baygon Share of Search | Baygon rank | Raid estimated searches | Raid Share of Search | Raid rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40 | 1.7% | 3 | 170 | 7.3% | 2 |
| Nov 2025 | 30 | 0.78% | 3 | 270 | 7% | 2 |
| Dec 2025 | 50 | 1% | 3 | 300 | 6.1% | 2 |
| Jan 2026 | 20 | 0.37% | 4 | 410 | 7.6% | 2 |
| Feb 2026 | 20 | 0.5% | 4 | 320 | 8.1% | 2 |
| Mar 2026 | 30 | 0.8% | 4 | 240 | 6.4% | 2 |
| Apr 2026 | 20 | 0.85% | 3 | 180 | 7.7% | 2 |
| May 2026 | 30 | 1.9% | 3 | 80 | 5.1% | 2 |
| Jun 2026 | 30 | 2.7% | 3 | 100 | 8.8% | 2 |
| Jul 2026 | 10 | 0.83% | 3 | 80 | 6.7% | 2 |
| Aug 2026 | 20 | 1.6% | 3 | 90 | 7.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Baygon’s and Raid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Baygon**: Measured on the search terms “baygon ant”, “baygon cockroach”, “baygon fly spray”, “baygon insect spray” and “baygon spray”, summed into one figure.
- **Raid**: Measured on the search terms “raid ant”, “raid cockroach”, “raid fly spray” and “raid insect spray”, summed into one figure.

- [Baygon profile](/demand/nz/brands/baygon)
- [Raid profile](/demand/nz/brands/raid)
- [All insect spray brands in New Zealand](/demand/nz/categories/nz-insect-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Baygon or Raid?

In August 2026, Raid had more branded searches than Baygon among insect spray brands in New Zealand. Raid was estimated to have 90 branded searches compared to Baygon’s 20, and held a 7.3% Share of Search versus Baygon’s 1.6%.

## Cite this page

Brandwave. "Baygon vs Raid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/baygon-vs-raid

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/baygon-vs-raid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.